Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?
If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!
I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!
Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.
So go grab this article and its tips so you can continue developing audiences and engagement to build business success.
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it