Can you share a digital story and have it go viral?
Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.
I took a brief look at the app and played with it a bit. And I think it is really cool.
I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.
And I got a total kick out of the (Welcome to) The Motherhood video!
Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!
Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message.
And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.
While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.
From Karen: Ooohhh ooooohh oooooohh -- this looks like a fabulous and fun tool for biz storytelling!! Now you can make your stories interactive. How fun is that?!!
I'll play with this tool this afternoon while avoiding all the shopping frenzy of Black Friday. Hope you have fun with it too and that it really helps connect with customers and build your business!
Thanks go to fellow curator Baiba Svenca for finding and sharing this post.
inklewriter is a free tool designed to allow anyone to write and publish interactive stories. It’s perfect for writers who want to try out interactivity, but also for teachers and students looking to mix computer skills and creative writing.
Telling stories, connectedlyScreen AfricaThere are a couple of points that are worth remembering as you try to transition to a more connected form of digital storytelling. Firstly, the audience is in control.
Now here is a thoughtful article that shares with us a glimpse of the future -- specifically the technologies on the horizon that will continue to change the tools we use to share our biz stories.
The main point of this post is the increasing importance of connecting and sharing your storiesacross different technology media -- computer, iPads, mobile. And in various forms -- digital stories, social media snippets, online maps, and the like. To be the most effective, your biz stories need to connect and link together -- be part of a focused whole.
This does not mean you have a single narrative that is shared across platforms and through different technologies. This means you have a series of biz stories that you share. Some of these stories are best shared digitally, some in social media, others face-to-face (yes, that is still a technology available to us!!), others on our website, etc. The entire collection of your biz stories create your brand, your voice, your reputation.
This is a good "let's step back and see the big picture" article.
I very much like the author's points at the end: all of these choices can be overwhelming, and get help from others to work with the new tools. Now if I just had a few more hours each day to use more of these digital tools .... :))
"While not all agree, let's suppose, for a moment, that we are, in fact, presenting through our contemporary storytelling a relatively narrow range of the American experience. Some of the questions we ought to be asking are, is it enough to maintain the same formats, as we have, and try to entice more/different storytellers? Do we need to expand our awareness in some way to consider more broadly the particulars of this time, this particular space, and who is involved? And, fundamentally, what is it going to take to go further, to do more?"
Now here is a very thought-provoking piece about storytelling in general. I've curated it because the more businesses understand the craft of storytelling, the more effective we can be.
Warning -- there is such rich material here -- along with fabulous video examples to watch -- that you will need to carve out some time to explore everything here.
And hey -- we all live in a culture surrounded by media. It is important to keep up with shifts and changes in technology and its impact on storytelling so we can understand our daily life better -- and the opportunities open to us.
What is the biggest shift technolgy brings?Ethnographic storytelling. What the heck is that? It is when you put the camera and the storytelling into the hands of people to create and tell their story. Nothing new here -- this was pioneered by Anthropologists Sol Worth & John Adair in the 1972 book Through Navajo Eyes.The article contains several examples.
What is new is that now technology makes the ability to share our stories very easy and cheap to do -- through a proliferation of channels to share them. THAT is what is getting reinvented -- not the structure of a good story.
And technology is bringing us unique and very creative ways to craft our stories. For example, there's a link within this article to "How the Indie Audio Community Is Transforming Storytelling," This article shares a story where audio is dominant. It is great.
Other examples in the article include Localore -- a project about place-based storytelling.
What do I like about this article and the links to other articles within this piece? It asks essential questions like:
Who gets to tell the story?
Who gets to ask the question that begins the story?
What is the question?
When businesses and organizations start asking themselves these questions FIRST when wanting to tell a digital story, they focus on the story first. Too many people in my experience -- when wanting to tell a digital story -- get caught up in the technology first and end up spending tons of money with unhappy results. Or they think the story will emerge if they just start talking - to be edited down by the videographer into a story -- with the same unhappy results.
So read this article, its links to other articles, explore the digital story examples given, and start figuring out the following:
How can I have my customers share their stories about my organization using ethnographic storytelling?
How can I leverage audio storytelling (see the article for info/examples) beyond radio & podcasts?
How can I leverage location & physical space to share biz stories?
How can I creatively use technology to share biz stories that reflect my/our Unique Voice & Unique Proposition?
I could comment at length on this article and its links. It has taken me awhile to curate this piece because I kept going back and dipping in for more.
So give yourself time to enjoy this creative romp exploring cutting edge electronic storytelling and all the deep insights here!
StoryLab is a new hub for innovation with a big aim: to radically improve public conversation in the U.S. and around the world. Everybody talks about it, but CDS actually knows how to do it.
To change the world, you first have to change the story.
Here is an organization I think everyone should know about -- the Center for Digital Storytelling (CDS). They have been, and continue to provide world-class training in digital storytelling grounded in the power of a story dynamics to make a difference.
They are launching a new project -- StoryLab -- which aims to engage people in changing stories that keep us stuck, limited -- like our political discourse, violence, aids, etc. -- and expressing those stories that eliven and enoble us. Truly great work.
So why am I curating this and what has it got to do with business? Well -- imagine applying these same principles and ideas to the stories you share about your business, engaging your organization in this kind of deep story sharing that changes the world, and engaging with customers to create profound partnerships that make a difference.
Hmmmm -- I think there are lots of opportunities here and StoryLab is showing us the way.
The video on the StoryLab page also mentions supporting the project through donations. That is up to you. I have no affiliation with the Center other than our mutual love of story and its transformative power, and an amazing conversation I had a few years ago with founder Joe Lambert.
IMHO, thank heavens they are doing this project. There are so many others in the field of story that also work with story for transformative change. Let's keep hooking up. It is in this spirit that I bring you StoryLab.
The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.
Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.
If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.
I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.
The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.
There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!
Thank you Giuseppe Mauriello for finding this article!
It was not long ago that producing multimedia digital content required expensive equipment and deep levels of technical expertise. We are at the point now where anyone can create and publish very compelling content with nothing more complex than a web browser.
Early on in my curating this topic I reviewed Alan Levine's site of 50 free digital storytelling tools you can use to create and share a story. His site is awesome!And now it is updated.
Now here he pops up again with a terrific video where he talks about the tools and how to craft a digital story -- using some of the tools on his list! It is not the most polished piece I have ever watched, but it is very cool. And inspiring.
Go watch this 9:37 minute video to see Alan at work, preview some of the tools, and take on his challenge of taking a biz story and telling it 50 different ways!
I guarantee you will learn lots, it will be fun -- and frustrating too, sometimes since I've tried this myself :) -- and definitely a creative jolt in the arm.
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.
Karen Dietz's insight:
GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.
That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"
I love it. These are great stories and because GE is attached to them, they reap the rewards.
So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.
For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.
I also really like how this articlealso shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.
And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.
Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposful communication. So chose your words wisely. They are extremely powerful.
Karen Dietz's insight:
I love this story shown in this video and tell it all the time in my biz story workshops and MBA classes. The story is particularly instructive for nonprofits. It is a terrific way to teach the power of a story -- along with what makes it work and why. I simply call it "The Poet's Story".
I never show the video however. I always tell it orally so we can also debrief the power of the oral and face-to-face storyteling experience.
There are several digital versions out there, and I think this is the best one.
Back Story to This Video
Now here is something about this story I bet you did not know:
It is based on a true story. This video version is set in Spain. The original story is from Paris in the 1950s and is told by the poet Jacques Prevért about an experience he had.
I originally heard the story from storyteller and fellow Folklorist Sunwolf, Ph.D., J.D., Associate Professor, at the Dept. of Communication & Visiting Professor, at the School of at Law Santa Clara University. Prevért told her the story and gave Sunwolf permission to use it. I asked Sunwolf for her permission to tell it a few years ago, which she graciously granted (gaining permissions for a story is important, as is keeping track of where it came from).
I think we owe a lot to both Sunwolf @WordWhispers and Prevért. Many thanks to both for allowing this story life and the opportunity to do its work in the world.
And thank you also to Kenneth Mikkelsen for suggesting I curate this!
What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.
Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.
Then check out the other videos for more inspiration. What a way to start the weekend!
Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:
Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page.
The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes!
Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this.
So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories.
SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.
From Karen: Now here's another cool tech tool to help augment our business storytelling! Thanks to Siobhan-O-Flynn for finding and sharing this! Below is part of the artice but there's so much more the article talks about regarding Meograph:
Meograph, new storytelling startup that launched in July, gives online journalists and storytellers an added dimension that too often has been missing: context.
With Meograph, you can create what co-founder and CEO Misha Leybovich calls "4D storytelling" through a simple interface that lets users add images, video and text to a story they want to tell. It's free.
"The big vision is that we want to democratize the creation of interactive video storytelling," Leybovich said over coffee at ING Cafe in San Francisco earlier this month.
Today if you have a story to tell, you can publish a video to YouTube and write a blog post about it, but it starts to get funky if you want to add a lot of photos or tell how the story evolves over time. Meograph lets you create and share interactive stories that combine video with maps, a timeline and links, filling in that often missing context of where and when...
Robin Good: If you are looking for online resources where to find free / creative-commons licensed songs and music tracks for your presentation or video clip here is a good collection of 20 such resources.
"So where do maps fit in the storytelling realm? I recently spoke with Allen Carroll, who left National Geographic about a year ago and is now ArcGIS Online Content Program Manager at Esri, about Story Maps—a new initiative he’s working on with David Asbury, Lee Bock, and Stephen Sylvia to integrate storytelling and maps."
Can you tell stories with maps?Yes you can!
OK -- I love maps. I'm a geographer at heart. I love reading them and finding all the tiniest back roads to travel.
Here is a terrific interview with Exec. VP & Chief Cartographer at National Geographic Maps about their story and map initiative. He explains what they are doing and how storytelling through maps can happen. It is another creative twist on visual storytelling and infographics.
Is it classic traditional storytelling? Well.....it's kind of borderline. But does it work? Oftentimes yes.
Now what the heck can this do for a business? Well, think about your biz stories and how they could be charted on a map. Add a map to your About Page to visually represent your journey. Add a map to your Founding Story so we can see it visually.
I bet you will come up with several more ideas!
Go read the article and check out the examples and let me know which ones you like best :)
The dangers of bad a PowerPoint presentation are manifold. It might just mean putting your audience to sleep, or running afoul of the High Council of Information Design.
Now here's something that looks promising! I'm downloading the storytelling app now to my iPad so I can start playing with it. I'll let you know how it goes.
We all need better and easier tools to create digital stories. Part of the trick is figuring out which one YOU like. So I'll keep posting different apps and technologies that appear so you can try them out and decide which one works best for you.
Have fun with this one! If you try it out, what do you think of it?
Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a productafter watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research youafter viewing one of your videos. Wow again!
There are quite a number of articlesin this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.
This article popped up today and I really like the 4 "I's" that it says the best business stories bring to the table: immersion, integration, interactivity, and impact. All stories, if told really well, do this. They immerse the audience and teller in the experience of the story, facilitate integration of messages, are co-created experiences that often generate story sharing back-and forth (interactivity), and have an impact on both the teller and the audience.
These 4 "I's" I really like -- they help capture the intent and purpose of our business storytelling. If your stories are not hitting all 4 dimensions, go fix them!
The author Martin Bryant is framing his points here in the world of transmedia storytelling -- where stories are told across multiple technology formats. The results of the study shared here contain no surprises if one is familiar with the dynamics of storytelling however.
For example: people influencing the media or producers in the creation of stories. Well, that's been happen for a hundreds of years now. Yet I do agree that the rate and amount of access has increased with technology, all of which is a good thing.
So what's the take-away here?
First -- focus on the 4 "I's" in any business storytelling you do in order to be successful. And expand your notions of what Interactivity, immersion, and integration can be. The info shared in the article might spark some ideas for you. If you are in business, are a blogger or content creator of any time, take these 4 "I's" to heart and do more of them.
Second -- stay tuned for the next part of this report that looks very promsing: "Latitude is currently working on phase two of its study, which it describes as “a large-scale international exploration focused on quantifying storytelling trends and opportunities, and understanding key audiences for multi-platform and transmedia experiences.”