There's a good reason Apple puts Designed in California on its products rather than Built in China. Lessons for all of us on developing a successful...
Karen Dietz's insight:
This article is all about how to leverage your geographic location for business advantage.
That idea is not new, but I like how this article treats the topic. The author, Mark McNeilly, makes the point that everybody wants to know where your business is located. So why not really use that as a marketing angle?
He gives clear examples of how location can influence your customer's perception about you. He suggest avoiding postcard branding -- that's where you put a picture of the Eiffel Tower on your package but you don't live in Paris.
McNeilly next makes several points, with examples, about connecting your story to your geographic location. Like Chrysler's 'imported from Detroit' campaign and microbreweries that are gaining repution because of how they are leveraging their location.
Now the question remains in my mind -- in what ways can I connect living in San Diego, CA to my story curation, consutling, and coaching busines? Hmmmmm....I may have to go to the beach to ponder that one :)
Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Karen Dietz's insight:
Bill Harley is one of my storytellingheros. A professional storyteller, Bill is extremely eloquent and inspiring as he talks about the power of telling a story live, in person.
Even my software engineering husband Tim stopped his work to listen to Bill's video as I was reviewing it.
So what has this got to do with business? It's simple:
Everytime Bill says "teacher" substitute "leader."
Everytime Bill talks about telling stories to audiences of students, think about your last presentation and the folks who remained silent and looking like they could care less.
Everytime Bill talks about in-person storytelling think about what you are doing technology wise with your biz stories.
Bill explains to us what is really going on.
I can't tell you how many times when I work with leaders, they just want to get a story down so they can video tape it. Wrong move!!! And again, Bill tells us why. Technology has a place, and Bill helps us keep it all in perspective.
Thank you Bill for this terrific 13 minutes! I'm going to use this in my MBA classes and my work with leaders. Woo hoo!
"Storytelling appeals to how the brain processes information. Here's five ways to make that work for your business. (Business Storytelling: Do you tell stories about your company and products to appeal to customers?"
Hey folks -- while the how-to tips are nothing new, what I do like about this post is the example the author, Geil Browning, shares about her business Founding Story (one of the core stories every business needs to tell). She tells it in an engaging way, you can experience the difference it makes when she's talking with clients about the 'why' behind her business.
Yeah! I always like really good examples to share with you. And I am sure that Geil's sales do increase because she is willing to tell this story.
So try it out! Geil's story should give you some good ideas for how to get started and craft your story.
We live in a world of increasing pressure and uncertainty, driven in large part by digital technology infrastructures.
Author John Hagel goes on to explain a vicious business mindset we face today that constricts our opportunities and keeps us either stuck, or trending downward.
There are several pieces contributing to this limiting cycle and the narrative we tell ourselves, and each other, is a HUGE part of the problem.
Hagel documents the threat-based narrative we are surrounded by and its consequences for our businesses (and political life):
Short term focus
Magnified risk while sacrificing potential rewards
Uniformity versus innovation
This is not what we want for 2012. As writer Salman Rushdie says, "Those who do not have power over the story that dominates their lives truly are powerless, because they cannot think new thoughts."
In other words, if you want different results, change the story you are telling yourself.
Hagel brilliantly lays out the mindset problem and narrative we face today, and offers us an alternative. The alternative starts with sharing a new narrative, and then supporting structures to make it real.
Read this article. Shift the story. Add reinforcing structures to your business. You can do this in your own life and business -- you don't have to wait for some powers-t0-be to take action first.
What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq
Karen Dietz's insight:
I love this article because it is a terrific story about how a leaderdiscovered the origins of his organization. And then through storytelling ignited excitement and shifted their branding.
His conclusion? Yep -- storytelling is essential for organizational leaders. And I'll add that it's essential for anyone in business.
Another reason I like the article because it is a good example of how someone used storytelling to make a difference and create change. I bet after reading it you'll get ideas for how you can do this too.
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:
Love this post about consciously choosing which stories to tell that is slanted toward organizations.
This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples.
Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us.
When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time.
Semantics aside, I really like what Gillespie has to say:
"...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change."
So true, so true. Leaders and marketers -- take a lesson here.
Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain.
Paul Smith I recently spoke to Paul Smith, who is a consumer research executive, keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM Books, August,...
I've been following Dan Schawbel for years and was delighted to find that he recently interviewed colleague Paul Smith at Proctor and Gamble about his new book on storytelling and leadership titled Lead With A Story.
This interview with Paul that Dan conducted is chock full of good information about the need for leaders to develop storytelling as a core competence. And tips on how companies can make storytelling part of their leadership practices.
What I love about Paul's book is his identification of 21 commonleadership challenges where storytelling can help. He based his conclusions on his interviews with 75+ CEOs and executives at companies around the world.
If you want to know more about storytelling and leadership, read this article and then get the book (I have no affiliation with Paul or his publisher).
You will have more tools at your disposal than when you started!
MarketingProfs guest bloggers Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures share tips for telling stories through videos that draw others into your cause.
I really like how the authors give us categories of stories that inspire listeners to take action. These categories are slighty different than what I typically find, which is why I brought this article into the collection here.
The kinds of stories/videos that work best, for example are:
And plot structures to use?
I know you'll like these easy-to-digest tips so you can start making more impactful videos/stories for your business.