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Marketing Needs a New Metaphor -- Telling Better Stories

Marketing Needs a New Metaphor -- Telling Better Stories | Just Story It | Scoop.it
From blogs.hbr.org - June 3, 2012 1:35 PM
Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.


This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.


I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.


Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.


How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!


PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Humble Business Card Gets Superpowers With NFC [share a story!]

The Humble Business Card Gets Superpowers With NFC [share a story!] | Just Story It | Scoop.it
From mashable.com - September 29, 2012 9:52 AM
Near-field communication, appearing on more cellphones every day, has the potential to upgrade business cards -- if you can afford them.


Now this is cool -- here's a way to embed a quick biz story on your business card!


Or for performance storytellers -- share one of your short stories to promote your work.


Technology is amazing. Once the chip is part of your card, you can even reprogram it when you want to share a different story. In fact, you can even go so far as to have different things on different cards. If you don't want to share a story, add some kind of promotion.


This is pretty pricey right now, so you may need to wait. On the other hand, it could be an awesome investment.!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Story in Network Marketing | 30 second speech | Jackie Ulmer, Direct Sales Coach and Social Networking Trainer

From jackieulmer.com (via @MYLLLS) - September 22, 2011 1:22 PM
Developing your story in Network Marketing plays a critical role in your success in prospecting and presenting!

 

I'd love it if this article was titled "Your Story; 30 Second Speech" because it applies to any business person (not just those in MLMs) who struggles to tell his/her story at any networking event.  

 

I included the article here becuase it asks some great questions that will help us craft and tell our mini-networking story.  These questions are the first step.  If you can answer these with confidence, you are well on your way to crafting your mini-story that will lead to richer conversations and connections at networking events.

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Rescooped by Karen Dietz from Story and Narrative
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Increase Referral Opportunities with Storytelling

Increase Referral Opportunities with Storytelling | Just Story It | Scoop.it
From www.ciscoco.com - August 19, 2011 5:47 PM

Have you ever heard of the old adage, “There’s publicity you pay for, and there’s publicity you pray for (free stuff).”? Attempting to garner free press is a daunting challenge. In fact, when I conduct marketing assessments for senior care providers, I rarely see storytelling being used in either print or verbal communication.

 

Here's a very good article explaining how sharing your biz stories generates referrals. Once very smart & successful client I was working with, who's business depended on referrals, had a huge Aha! moment when we were working together one day.  He realized that by not sharing his company's stories, people had very little to say about their services when talking with others.  Imagine how many opportunities were missed that would have grown his business bigger and faster!

 

Thanks for this article goes to fellow curator Gregg Morris (Story & Narrative).


Via Gregg Morris
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Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches

Read Small Message, Big Impact to Get Your Message Out in a Big Way: Stories & Elevator Pitches | Just Story It | Scoop.it
From smallbiztrends.com - June 5, 2012 10:15 AM
Wanna know a secret?  I’m a marketing expert and my elevator pitch STINKS.  Come to think of it, I don’t really have a good elevator pitch.


What a great article about Elevator Pitches -- how they don't work and how to rethink them -- and how to actually start sharing a story.


There are lots of good tips here and I love how the author shares his own struggles with this. The article is also reviewing a new book out on this topic. But the author of this post gives such good tips that I was happy to curate it. I'll probably even buy the book :)


Now dump that elevator pitch, get the insights and tips here, and start engaging people about your business in meaningful ways. You will gain more business!


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Rapid Storytelling: 20 Slides in 6 min. What the Pecha Kucha?

Rapid Storytelling: 20 Slides in 6 min. What the Pecha Kucha? | Just Story It | Scoop.it
From marketingwizdom.com - September 10, 2011 1:19 PM
Pecha Kucha is a presentation method, developed in Japan, that is reputed to improve audience attention. It is a method of presenting that ensures both content and length are kept ...

 

Here's a great exercise & method to create powerful yet brief stories to share with only 20 slides with 20 seconds for each slide.  This is a discipline all business could develop and use for those times when you have to share your story both quickly and well.

 

Originally shared via Twitter @marketingwizdom.

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