Last month, I learned what Dian Fossey must have felt like in Gorillas in the Mist, surrounded by mysterious creatures and unknown dangers, and yet compelled to edge ever closer.
This article proves my point EXACTLY about my criticisms of framing storytelling as a war (see the article and my review on "Empowerment Marketing") -- or any marketing as a war or battle.
I just posted a review of another article on the 'Story Wars' material that has just hit the scene ("Empowerment Marketing"). The author makes great points, but the framing of war totally undermines his basic premis.
Here's the article that explains why -- and offers a different metaphor to use to shape our marketing.
How we think about our marketing and our business storytelling shapes our actions and the types of stories we tell. So read this article's points about a better alternative metaphor to war. Everyone will benefit!
PS -- an don't forget to read the many comments posted at the end of this article. Very illuminating!
Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it