Once Upon a Time: The Business Benefits of Storytelling Examined in 4imprint's ...Sacramento Bee"There are a variety of resources showcasing how to leverage the art of storytelling to make this happen.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
Scoop.it!
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
Karen Dietz's insight:
Yes! Here is a category of business story that is very powerful, yet frequently overlooked. A future story is critical to have in your repertoire of biz stories -- because they help guide behavior as my colleague and author of this post, Andrew Nemiccolo, points out. Even more, future stories keep you and your customers focused on what you are creating together -- where the sum is greater than the individual parts. We all want to be part of something bigger that is doing good in the world. So tap into this desire, find your future story and start telling it. To get you started, Nemiccolo has included some questions that can lead you to your future story that is both authentic and engaging. I'll include my own here too: "What do your customers want to become? In what ways does your business connect with that?" I look forward to hearing your Future Stories! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
TED Talks William Ury, author of "Getting to Yes," offers an elegant, simple (but not easy) way to create agreement in even the most difficult situations -- from family conflict to, perhaps, the Middle East.
How do you end war and conflict? By finding a different story to share. While this is not about business storytelling per se, it is a fabulous and inspiring video on the power of a story. Perfect for a little weekend inspiration. Story sharing has been recognized as one of the most effective tools in peace and justice work. William Ury talks here about his work negotiating peace in world conflicts and how choosing a different story can make all the difference in the world. If Ury can do this on a global scale, surely we can take lessons here and apply it to our organizational conflicts, and conflicts in our personal lives. May this video inspire you to new heights in your storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
"Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words." This post has been moved. Here is the new link: http://csadmark.com/strategic-storytelling/ What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about: As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes! And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.” Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead." Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed. Hey folks -- this is a pivotal article about biz storytelling. Why?? Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together. What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes. But there could be more. Way more. Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question! Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more. When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves. Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it. And if you need a really great example of a company doing this, then check out this latest Nike video. And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
