If you want to learn to capture an audience, listen to those who do it for a living: The actors' techniques shared in "The Pin Drop Principle" are sure to get you the reaction you want.
Actors and storytellers share much in common, and they differ in significant ways, too. But I really enjoyed this article because of the focus it brought to critical story crafting/telling skills for businesses:
- Primary intention
- Intention cues
- Secondary intentions
In the rush to share our stories, these are often overlooked or not given enough attention in business storytelling.
So read this post, get with the program, and up your skills!
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it