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All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
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Who tells a story transfers tacit knowledge and creates new

Who tells a story transfers tacit knowledge and creates new | Just Story It | Scoop.it

Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.


I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!


The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.


Even better, the author poses several questions for us to ask when using stories in this way that is based on listening.  Lovely! I know you will enjoy this piece.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;

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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Just Story It | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:

It's easy to say, "Hey, just tell a story and you'll start a relationship."


But if our stories do not connect to the person's real needs and issues, we are whistling in the wind.


So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference.


Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article.


The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :)


I hope you get some great ideas from this article, and that your influence skills continue to soar.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

SooJin-Stella Lee's comment, April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison Gilbert's curator insight, May 2, 4:24 PM

Put yourself in the other person's shoes.

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Listening to Needs in Your Customer's Stories

Listening to Needs in Your Customer's Stories | Just Story It | Scoop.it
Moving beyond just hearing, to listening is an important skill to refine.
Karen Dietz's insight:

Today I'm curating 2 articles on an essential storytelling skill -- listening.


I like this first article because it makes the point that when we are evoking and listening to the stories of our prospects and customers, our ears need to be tuned to listening for their needs.


It's easy to get caught up in the drama of the story. But while you are listening, are you also trying to hear what needs are being expressed?


Connecting with the needs of customers/prospects is where all the gold is. If the stories you share in return do not connect with those needs, your business does not grow.


There's a handy chart that helps explain this, and some helpful perspectives.


But the article left me wondering, "So how do I really listen for those needs? What do I have to do that I'm not doing now?"


So the next article focuses on those how-to tips.


Happy listening!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

streetsmartprof's comment, April 12, 8:03 AM
Great finds for those of us in customer facing roles, which is every employee, some-way, some-how.
Karen Dietz's comment, April 12, 3:12 PM
Many thanks for the additional review and comment! Love the way you think :)
Ken Jondahl's comment, April 12, 6:13 PM
Driven in to me by many years of battle scares of what works and what doesn't...
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Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog)

Hey Leaders! Listening Isn't Easy, But It's Essential - Information Management (blog) | Just Story It | Scoop.it
Hey Leaders! Listening Isn't Easy, But It's Essential Information Management (blog) However, in working with leaders at all levels striving to strengthen their performance, listening skills aren't an issue some of the time; they are an issue nearly...
Karen Dietz's insight:

Periodically I run across an article about listening skills that is really good. This is one -- and can apply to anyone.


Effective or deep listening is the FIRST skill to build in effective storytelling. Leaders are particularly prone to focus on "telling" and not listening.


I like how this article talks about listening and the traps we fall into. And I like the practical advice offered, along with a fun exercise to do to hone your listening skills.


I'm in a workshop all week but am going to do the activity today to see what I can learn! Should be fun :)


Try it out yourself and let me know how it goes!


This reveiw was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ozzie Gontang, Ph.D.'s curator insight, February 13, 6:52 PM

Karen's insights say it well.

Karen Dietz's comment, February 14, 8:07 AM
Thank you Denyse, Al, and Ozzie for re-scooping and commenting!
Renee Stuart's curator insight, February 14, 10:30 PM

Are you just hearing others or truly listening to others?

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Exploring Empathy

Exploring Empathy | Just Story It | Scoop.it

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Karen Dietz's insight:

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

donhornsby's comment, January 27, 5:44 PM
You are welcome.
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5 Ways to Improve Your Listening Skills

5 Ways to Improve Your Listening Skills | Just Story It | Scoop.it

"In our digital world, we encounter more and more noise and auditory barrage, that’s why Julian Treasure says that: “We are losing our listening.” Con...

Karen Dietz's insight:

Listening is a core storytelling skill. It is the first skill to master in business storytelling.


In my classes/trainings I am always surprised at how amazed people are about the power of listening once they are given permission to do so, and insights they share about about the listening activities we do together.


In this 7 minute TED talk Julian Treasure says we are losing our listening skills.


Perhaps we are. Treasure makes the case for the need to improve our listening skills -- to make connections, create understanding, reduce stress, and build peace.


Certainly we need to become better listeners in order to become better biz storytllers.


In the past I've curated other articles on listening skills and also the importance of audio branding. Just search on those keywords in the TABS section above for more material.


Treasure offers 5 ways to increase our listening skils -- that I think are actually fun -- and presents a model for better ways to listen to others. Yeah!


Enjoy the video and new listening experiences.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 



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Conversation Starter: How Intimate Are You? (Hint: Story Sharing)

Conversation Starter: How Intimate Are You? (Hint: Story Sharing) | Just Story It | Scoop.it
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.


Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and moving people.


Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.


That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.


Hmmmm -- now that's something to think about! Are you game?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad  - Biz Myth Busted! | Just Story It | Scoop.it

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.


Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.


It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.


No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 


What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.


For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.


Now go read the article to discover what popular biz myth was busted!

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Educating Consumers & Staff: Stories in Organizations | David Kelly

Educating Consumers & Staff: Stories in Organizations | David Kelly | Just Story It | Scoop.it

A story provides context; it transports the listener to a different place. Instead of discussing the facts about a topic, a story can transport a learner into an environment where those facts are actually being applied. Stories give meaning and context to what otherwise might just be information.


Whether you are an entreprenuer, business owner, or senior executive, you are constantly educating your clients/customers and staff.


Almost every single business I work with we end up working on using stories to educate staff about best practices and change, and/or using stories to educate consumers/clients on how to best use their products or services. This is always the crux of the matter -- the whole reason for our working together.


CEO should stand for 'Chief Educating Officer.'


If we use the lense of 'education' and 'learning' to view our business activities, the case for storytelling becomes obvious -- because using stories to transfer knowledge and wisdom is the best tool avaible.


I like this article because it helps connect the dots between learning and storytelling in ways that allow us to take business stories out of the training room. Especially when the author makes the point that "There are lots of ways to incorporate storytelling into learning, and it’s not always ‘telling a story’. Many times, the stories we need for those activities are available from the learners [customers, clients, staff] themselves."


When we shift our thinking about our businss function being one of education and learning, you open up a world of possibilities for biz storytelling.

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5 Exercises in Perceptive Listening

5 Exercises in Perceptive Listening | Just Story It | Scoop.it
Listening is a skill that all marketers must develop.


Here's another great read on developing listening skills (absolutely essential for story skills & growing your business) -- with 5 exercises to do.


Have fun!

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On Story Listening

On Story Listening | Just Story It | Scoop.it

Storytellers listen to their audiences while they tell their stories and shape the tale to meet the needs of the audience. It’s a relationship, a dance, not just a rote performance.


I love these words by colleague Laura Packer as she writes in her blog on organizational storytelling. Once again, this article is a powerful reminder of the power of listening and it being the first skill a good storyteller develops.


There are great storytellers and awful storytellers.  The difference between the two is the ability to listen. 


Read this article for terrific insights for businesses on listening skills.

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How Silence Changes The Communication Dynamic | Fast Company

How Silence Changes The Communication Dynamic | Fast Company | Just Story It | Scoop.it
Ever wonder what it would be like to remain quiet for an entire week? Not just less talking. I mean no talking. Total silence. It’s a bit scary, no?


Ahhhhh, the power of silence! Most people are so focused on telling their biz stories that they forget to master the art of silence in storytelling.


This article is a good reminder to us all -- about what silence can do for us, and to not be afraid of adding silences into our story sharing.


Read this post for some great insights.  

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Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review

Marketers, Calculate Your Talk-Listen Ratio - Harvard Business Review | Just Story It | Scoop.it

Here's what I love about this article: it actually gives us a measure for our listening activities versus talking.

 

Why is this important? Because the first skill to build in becoming a compelling business storyteller is listening!

 

Storytelling is a pull technology and listening is critical to that dynamic.  Talking is a push technology and will only take you so far.

 

But how much listening do we need to do? Read this great post by Jack Springman to find out.

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Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley

Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley | Just Story It | Scoop.it
Related posts:Digital Learning Commons hosting 2 Community Engagement & Storytelling Workshops with Special Guest Barbara Ganley The Digital Learning Commons is extremely excited to be hosting...

 

Hey -- if you can go hear Barbara talk, then share with us how it went.  For the rest of us, I love the graphic that's posted displaying the interlocking dimensions of effective storytelling -- it really tells the story of storytelling. Keep this graphic in your back pocket to remind you about how these 3 elements intertwine as your share your business stories and listen for others.

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The 10 Principles of Listening to Customer Stories

Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills.
Karen Dietz's insight:

Saying we need to listen for customer needs is one thing, but how do you actually do that?


This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs.


And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more!


Want to see better results in your business? Focus on listening....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 

malek's curator insight, April 11, 7:11 PM

How to use "active listening" to make a conscious effort to hear and understand what customers are saying.

Brian Yanish - MarketingHits.com's curator insight, April 12, 12:24 AM

Good skills for both work and home.


"If speaking is silver, then listening is gold." - Proverb

Karen Dietz's comment, April 18, 2:56 PM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)
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For Real Influence, Listen Past Your Blind Spots During Story Tending

For Real Influence, Listen Past Your Blind Spots During Story Tending | Just Story It | Scoop.it

"More than ever before, people see through the self-serving tactics and techniques that others use to persuade them."

 

"They don't like being pushed, played or nudged to comply, and they resist and resent agenda-driven influencers."

 

"The alternative is to use real influence to inspire buy-in and commitment."

 

"To invite genuine buy-in and engagement, we need to listen with a strong personal motive to learn and understand." by Mark Goulston and John Ullmen

 

Read more: http://blogs.hbr.org/cs/2013/03/for_real_influence_use_level_f.html


Via Ken Jondahl
Karen Dietz's insight:

It's the week of listening!


Here's the 3rd article in 2 days about ways to improve our listening skills. Well, all I can say is, it must be time to focus on listening :)


This is what I love about this article that fellow curator Ken Jondahl found: it talks about the 4 types of listening we typically do. And how to avoid those experiences. And how to engage in the kind of listening that does produce powerful insights and results. Yeah.


So go listen better and have fun practicing this weekend!

Ken Jondahl's curator insight, March 24, 6:24 PM

The authors discuss all 4 levels of listening and how the first 3 fall short.

 

In sales and marketing the power of story comes alive when we truly listen to our customers using level 4 as described in the article. However, there are many things which get in the way.

 

If you are in sales or marketing, think about how the customer feels when we do not "tend their story" using level 4 and what bad things can happen. Think about your good and bad "buying" experiences.

 

Was the person actively listening to your issues and needs? Or were they focused on something else?

 

To receive a story in sales, be prepared to go first and share a relevant story. Then actively listen and connect with the person telling their story in return.

 

In story selling, to "positively influence change" we need to build trust one story at a time. Just remember, the majority of these stories should be those of the customer.

Karen Dietz's comment, April 11, 2:18 PM
Great article Ken! Thanks for sharing.
Ken Jondahl's comment, April 12, 4:07 PM
Definitely a gem, recommended by a friend.
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It | Scoop.it
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Janine Lloyd's curator insight, February 5, 12:24 AM

A must read about storytelling for Content Marketers

Laurence Roelants's curator insight, February 5, 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!

Two Pens's curator insight, February 5, 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.

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Story Radar -- Not Everything Is A Story

Story Radar -- Not Everything Is A Story | Just Story It | Scoop.it
Karen Dietz's insight:

Got your story radar on?


I did not even know what this meant until I read this article by colleague Andrew Nemiccolo and listened to my colleague Shawn Callahan explain it.


Basically it is this -- not everything we hear is a story. And plenty of people are confused about this, as I can attest to in my own story work with clients.


Shawn offers us an activity that will get us to quickly understand the storied world we live in, and helps us know what a story is and is not.


Thans Andrew and Shawn for putting this together! I know I am going to use it with clients. And with myself too so I can continue to develop my story listening skills (those always need attention no matter how long you've been doing this work!).


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Jeff Domansky's curator insight, January 11, 10:56 PM

Shawn Callahan's four story essentials are worth noting: time, place, dialogue, the unexpected

Karen Dietz's comment, January 12, 3:56 PM
Absolutely Jeff. They are key essentials. I'm glad Shawn put these together to share with us.
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5 Habits of Highly Effective Communicators - Forbes

5 Habits of Highly Effective Communicators - Forbes | Just Story It | Scoop.it
It's no secret that good leaders are also good communicators. And the best leaders have learned that effective communication is as much about authenticity as the words they speak and write.
Karen Dietz's insight:

Here's a quick article with very good advice. It's not about story structure, or the elements of a compelling story. It is instead all the things you need to think about BEFORE you launch into a story.


Like -- does your story match your actions? Or is there some misalignment there. 


Are your stories making the complex simple -- or are they still too convoluted with details and side-tracks?


This article applies whether you are a leader in an enterprise, or a small biz owner. 


And I love that the article ends with a focus on listening -- which is truly the heart of great storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Electronic records don’t tell us stories that make cognitive sense

Electronic records don’t tell us stories that make cognitive sense | Just Story It | Scoop.it
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.


For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.


Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.


Oh, when will we learn? Patients ARE stories. 


You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.


Oh well. OK, I'll get off my soap box now.


To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!

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Learning To Be A Power Listener | Fast Company

Learning To Be A Power Listener | Fast Company | Just Story It | Scoop.it
In business, the consequences of failing to properly frame or assess an issue can be dire. Often such a misdiagnosis is the result of not having the right information.


I am always looking for really good articles on listening because that is a foundation skill for working with stories.  Today I found another one!


What I like about this article is that it carefully articulates the listening archetypes to avoid.  And the author gives plenty of examples in the post.


Maybe you'll find yourself here -- maybe not. I know when I am stressed, I can be an 'Answer Man.'


But just knowing this helps me to slide out of it and move back into attentive/appreciative listening.


Listening is not always easy -- but it is essential.  I hope this article -- by focusing on what not to do -- leads us all into taking action on what we need to do.

Karen Dietz's comment, March 4, 2012 2:33 PM
Thanks for re-scooping this article Kenneth! Cheers :)
Kenneth Mikkelsen's comment, March 4, 2012 3:37 PM
You're welcome, Karen. I really liked the article. :-)
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What Jimmy Buffett taught me about corporate storytelling

What Jimmy Buffett taught me about corporate storytelling | Just Story It | Scoop.it

Years ago, as a journalist for a national magazine, I had the opportunity to interview music legend Jimmy Buffett. I recently pulled out my interview notes and took a look at what Jimmy told me back then. His key points about storytelling are relevant, even for those of us who tell stories in a more corporate environment than Jimmy does.


What a great but quick article to read that captures all the best reminders for corporate storytelling: listening, characters and have fun.


I like the last one the best :)


Read the article for more Jimmy Buffet insights.

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4 Steps to Create a Social Listening [+ Story] Strategy

4 Steps to Create a Social Listening [+ Story] Strategy | Just Story It | Scoop.it
Is your business thinking about social analytics?


We know listening is the foundation skill for being able to tell compelling stories (see other articles on listening in this collection).  In this article it is now linked to effective marketing and building effective social media strategies.


I like what the author has to say, "Why? Because listening is an ongoing process that is necessary to keep a strategy fresh and competitive. It enables decision-makers to find and better understand opportunities and stakeholders."


Combine your technical listening (analytics) with your person-to-person listening and you've got a winning combination.  


Listening well (tech & people) not only informs your marketing strategy, it also allows you to know which story(ies) to tell when, creating even stronger connections with your audiences.  


What is your listening strategy for 2012?

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Relating to Your Listeners | Storytelling Spain

Relating to Your Listeners | Storytelling Spain | Just Story It | Scoop.it
In this third installment of 12 Skills of the Storyteller, I take up the two key skills of relating to your listeners. This is where the magic happens!


One of the questions I'm asked the most is "How do I read the audience when sharing a story?" 


Well, here is a fabulous post by one of my mentors Doug Lipman on just this topic.  There are great insights and tips here. Enjoy reading the article and relating to your listeners better!

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Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You?

Listening Skills: Are You Really Hearing What Customers and Colleagues Are Saying to You? | Just Story It | Scoop.it

"Listening is one of the key ingredients of the most successful performers and the downfall of poor performers. This good article provides 6 tips to help you become a better listener."

 

Another set of great points about listening -- the first skill to master in effective storytelling.

 

Is there anything I would add to this list? Only to reiterate that in most conversations we are not really listening -- we are instead having a conversation with ourselves about what we are going to say in response, the piece of advice we are going to give, or the idea we are going to share.  

 

When you listen delightedly however, when you are there to listen the best possible 'story' out of someone, your world shifts and real gems emerge.  So read this article and practice better listening.


Many thanks to fellow curator Daniel Watson @rhodanmc for this piece.


Via Daniel Watson
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Three Channels -- Story Listening Skills by Terrence Gargiulo

Objectives

1. Develop stronger active listening skills by capturing and deciphering three channels of information.

2. Synthesize information from multiple channels to draw conclusions and guide c...

 

Here are a series of activities you can download free to improve your story listening skills created by colleague & org story professional Terrence Gargiulo.

 

Why is this important you ask???

 

Because deepening your listening is the first skill all storytellers develop in order to be able to become compelling storytellers.

 

Improving your listening skills means you will be better able to listen for the story that wants to be told at any time, in any situation; you'll be able to listen better to the audience to see how you need to tell your story at that moment; and deeper listening skills will allow you to more easily discover the key message of your story.

 

So go do these exercises!  And thanks Terrence for putting them together.

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