RT @vermeiretim: freshly pressed. RE: ROI of Business Storytelling: Story of Horse Bust.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Karen Dietz's insight:
This is a quick but very useful article about what NOT to do when beginning a story. The post is geared toward creating sales copy -- on your website or promo materials. And here is what I love -- the author, Nick Usborne, explains why 'hooks' often don't work and gives an example. Then he shares an example of what does work. Beginning and ending a story are two areas where most people have trouble. Usborne helps us get started in our storytelling the right way. In the end he elevates story sharing from a simple transaction (let me hook you so I can sell you something) to relationship marketing/sales (let's get to know each other so you can evaluate whether my product/service is a good fit for you). Thanks Nick for these great insights and tips! This post was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Suzanne Izzard's comment,
March 17, 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment,
March 17, 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Yes, it's true, I've had story structure on the brain. I've also recently joined pinterest (of which I immediately became addicted). But there's a happy side effect of these two obsessions… this post! Holy Cow! Here's a blog post with 10 different diagrams on story structure! I doubt you will ever need another story structure diagram after looking at these. Some are similar. Some have their own unique twist. And then there's the 17 stages of Joseph Campbell's Monomyth to explore. Yikes -- that's a big one! Of course, the simplest story structure is: problem -- resolution. Add to that a set-up/context in the beginning and a meaningful close at the end, and you are done. Hah -- would that storytelling could be so simple! As every professional storyteller will tell you, a powerful story is all in the delivery. Still, if you don't follow the structures in these diagrams, you will simply end up with a plot-based description: "I went to the store. I bought some bread. I came home." No story there! I doubt you would pay money for that one. Soooo -- check out these diagrams, use them to craft your stories, and you are half-way there. Then go work on your delivery :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
