If you only use video in an ad hoc manner (as opposed to treating it like your other channels, characterised by regular and consistent programming) you'll NEVER be able to predict success with any proof / confidence. I'm going to look at the first five ingredients now, and will follow up with the second five next week.
Here's what I love about this short post -- the 5 key ingredients listed here are very practical, essential for success, yet rarely talked about. I'm bummed though that we have to wait for another blog post for the next 5 essential ingredients.
The author shares about the necessity of actually creating a story instead of just promoting an idea; the beginning is super-critical; you want to take a stand; address a need; and finally, focus on evoking the right response.
I particularly like his last point: "And, the only way you can avoid the subjective discussions about the quality of video content, is to create and publish video content regularly, using the insights from each video to improve the quality of the product you are producing."
Now we'll just have to wait for his next post and the next 5 mandatory ingredients!
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it