You’d think that a problem makes for an interesting story. But when it comes to telling the story of game-changing innovation, the “problem/solution” model is broken. This is why so many brands and causes have a hard time telling their story. When it comes to business, you want to introduce a paradox, not just a problem.
What a great post from colleage Michael Margolis on how to re-think the problem/resolution elements of a story into presenting the possbility & then the obstacle being faced.
This is an especially important insight for nonprofits to get because the problem/resolution set up starts out with a negative -- which can be a turn-off for people. As Michael says, we are surrounded by enough problems these days.
So turn the problem/resolution dyamic on its head and shift to presenting the possibility/obstacle dynamic instead. That way you are leading with a positive, and then presenting the obstacle to overcome. Obviously then people's participation in the cause/business will help the obstacle be overcome. Or part of the obstacle has already been overcome with people's help.
Now, I would suggest doing the same for any business -- present the possibility and the obstacle, and then the resolution or call to action.
I be you'll feel better setting up your story this way, and so will your audience. Let me know how it goes!
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it