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Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment

Story Selling: The Nine-Word One-Minute Interview, Andy Paul's Defining Moment | Just Story It | Scoop.it
From salesaerobicsforengineersblog.com - May 22, 2012 11:13 AM

My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.


Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:

  1. It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
  2. The story conveys principles on multiple levels (personal values, sales values, corporate values)
  3. The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
  4. The story contains all the elements of a compelling story (setting, problem,  drama/tension/conflict, resolution), including a key message at the end.
  5. It is easy to read (language, layout, length).


LOL -- Andy's a client -- can you tell?!


And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.


You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.


Thanks for sharing one of your stories Andy!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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The Marriage of Data & Story How To -- Data Coaching - Audio+Slides

The Marriage of Data & Story How To -- Data Coaching - Audio+Slides | Just Story It | Scoop.it
From ceo.usc.edu - July 29, 2012 11:08 AM

Theresa Welbourne, CEO Research Professor, and Denise Avink of Northrop Grumman, spoke on October 27 on Data Coaching: A Cure for HR Data Analysis Paralysis?. They discussed ways to make HR data more relevant to the business and why data coaching is a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. Theresa Welbourne shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.


Got data? Need to articulate its story? Then this article is for you!


Turning data into effective storytelling in order to create awareness, understanding, and action is a very tough job. But I am happy to say that processes and tools are emerging. Like the ones shared here!


This is a slide presentation along with an audio file of a webinar that focuses entirely on how to take big data and not only find its story, but share it as a story to generate meaning and action. It is a step-by-step process.


Hooray! I love the process and models shared here, along with how Northrum Grumman uses this process effectively.


Step one is gathering together the data. Step two is moving into dialog about it. Now here is where there might be a significant weakness. I did not listen to the 55+ minute audio file where the presenters might have explained this. But from what I can gather from the slides, dialog is mostly identified as focus groups.


Hmmmm -- seems more effort needs to be expended here in using Appreciative Inquiry to craft effective questions, evoke stories, and naturally spur action. So the model may need upgrading.


But if you have a bunch of data that you need to use to generate understanding and meaningful action, then this PPT can really help you.


And here is a link to a companion piece from Dr. Theresa M. Welbourne held a webinar entitled "Data Coaching is What's New."
She discussed data coaching as a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. She shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

http://ceo.usc.edu/news/webinar_data_coaching_a_cure_f.html 


There is a wealth of material in both presentations that you won't want to miss and that will help you immensely.


Many thanks to colleague Lori Silverman for sending me the link and asking if I'd seen them yet.


Here is the link to the original article:

http://ceo.usc.edu/news/webinar_data_coaching.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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