My first ever interview for a sales job consisted of one question and lasted less than a minute. How I answered that question, and what followed, was one of the defining moments in my sales career. It just happened to occur before that career had even begun.
Now here is a great example of effective storytelling and story selling by sales professional Andy Paul in several ways:
- It is a terrific story that is the entire blog post (conveys messages through the story; does not contain lots of information with a little story sandwiched in between).
- The story conveys principles on multiple levels (personal values, sales values, corporate values)
- The story demonstrates/shows the value of integrity -- Andy doesn't talk about it, he brings us into his experience.
- The story contains all the elements of a compelling story (setting, problem, drama/tension/conflict, resolution), including a key message at the end.
- It is easy to read (language, layout, length).
LOL -- Andy's a client -- can you tell?!
And I love that the story is about sales, but is not trying to sell you anything. Yet after reading the story, I bet most people would be very interested in purchasing and reading Andy's book.
You too can do this in your blogging and on your website. The more stories you can tell following the points above, the more trust (and sales) you will gain.
Thanks for sharing one of your stories Andy!
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it