Just Story It

In my last post I wrote about the Story Map I used to analyze stories and search for ways to incorporate brands into well known narratives. By using the same tools as Hollywood its possible to effe...

Well, this is interesting -- but maybe doesn't go far enough. The map is useful. The tricky part is putting all of the elements together effectively to create a compelling story. The nuances between these elements is not always obvious.

No question, these elements need to be present. But conveying tension, motivation, conflict, and empathy are done by employing either linguistic devices like contrast, triggering emotions in the reader, etc. They are subtle, powerful techniques that are more often experienced rather than told.

And in the end, all business storytelling is about moving people to action. While Batman is an engaging story, it doesn't move us to take action. That is what is missing on this map, which is why I said it probably doesn't go far enough.

But overall I like what is being said. Now we need to watch for the next installment where the author will share how he has used the map to create pharmaceutical brand stories. 

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it