Just Story It

There are countless books, articles and papers on change and transformation management. Common for most of them is that their underlying premise is one of top-down management control. I have now come across an entirely different approach.

Change is in the air and oh, how I love this article about a newer model for getting organizational change done -- Viral Change!

When a company starts working with stories, it requires re-thinking current models because the dynamics of storytelling (i.e memory, simulation, conversation, listening, sharing, ethics, etc.) demand different models and implementation strategies. 

This article very clearly spells out why most org change efforts fail, and the different thinking/models that we need in order to be successful.  That is because stories are key to change success but they won't work as well in our current approaches.

The author discusses the 1) two worlds of change management, 2) a change model focused on behaviors, 3) selecting change agents, and 4) using storytelling.

There is a book cited "Homo Imitans" by Dr. Herrero Leandro -- looks like I'm ordering a new addition to my library!

For the last decade or so, there’s been a gradual shift in how marketers think about stories. Beyond thinking about how the brand tells the story, they’re increasingly focused on how people share the story of the brand.

What is the future of business storytelling? It's not story sharing. It's story making!

This is a quick article by John Coleman about the shift in marketing away from storytelling (past) to story sharing (present) to story making (future).

He's got some good points here and shares ideas about how this is going to manifest.

Enjoy this perspective and then start thinking about how you can make this shift.

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it