THIS LINK HAS MOVED: HERE IS THE CORRECT ONE: http://blog.pgi.com/2012/04/storytelling-what-technology-means-versus-what-it-does/
This video has been a point of discussion this week among our PGi team...Challenge yourselves to be storytellers, architects and visionaries, not simply marketers or business owners, and tell a story that engages your audience on a deeper level.
Oh how I love this 6min. video and oh how I love the written intro! Both the post and the video are perfect examples of the WHY behind a business or product.
I curated another article earlier focusing on the WHY in order to create an effective story brand. Here is what that looks and feels like.
And besides -- it's the weekend and we could all use a little inspiration. This video has it in spades. Enjoy!
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it