Stories are one of the most powerful tools in our communications arsenal. Since the beginning of language, they continue to inspire, motivate, and engage...
I love this article because it focuses on the connection between stories, how stories create meaning, how customers are searching for meaning, and insights into using meaningful stories to create strong brands.
It's a quick but powerful read -- and it will get you thinking a bit differently about how your are working with your stories, or the opportunities you might be missing.
Via Jim Signorelli,Story-Lab