For today’s sales leaders it’s almost impossible not be analytically driven. Every aspect of our sales lives are driven by key performance indicators, dashboards, and pipeline metrics. Making the number is what it is all about. ES Research Group is a strong believer in management by numbers—after all, if it can’t be measured, it can be managed. One area where we think it’s all right to think outside the analytical box is connecting with customers through storytelling. I’ve written about that before here and here.
If you've missed the other articles I've curated on using stories in sales, then this article is a great review. Plus there are links to other articles on selling via stories, and a link to a podcast interview with Mike Bosworth. Mike is a sales trainer who has created a 2-day workshop just on effective storytelling for sales people.
You will find value in the articles and the podcast in this overview, along with some good tips in the podcast.
Selling via stories = business growth!