Sometimes getting the best brand stories extracted from inside the organization can be difficult at best. This post focuses on three easy-to-implement ideas that will help you get the most thought leadership content out of your executive employees.
It's easy to get onto the biz storytelling bandwagon. It's hard to actually implement. So here's an article to get you started.
Here the author focuses what to do when leaders and others in your company have important messages to share, but aren't great storytellers -- and the beginning steps of how to capture their material and shape them into stories.
And there are other ideas for you here. I hope this begins to clarify your next steps to finding and sharing the stories within your company!
Via Gregg Morris