Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues.
Hey -- not all marketing messages need to appeal to our higher virtues! So here's an article about crafting content and marketing messages that appeal to our vices.
This might not be your approach, or this approach might not work all the time. Or you might want to slip a few messages in that appeal to our vices while still focusing on our virtues. Or it might work best for you to be all about vices and forget those pesky virtues!
In any case, enjoy reading this article and then figure out what mix of virtues and vices will work best for your content and marketing.
Thank you Grace Decker @TheBoardroom for sending me this article!
Now I'm stopping work to sin with a glass of wine :)