Since 2003, Brazil has had a yearly conference where business people gather and share stories about how they succeed in creating benefits for society and their business.
What a great article to charge up your week!
This article updates us about what has happened to companies since sharing their stories with each other at a conference in 2003.
What happened? After telling and hearing stories, the companies scaled up their social efforts.
As the author says, "The companies told us that after the conference, they generated new and interesting partnerships, and even a whole new way of building these partnerships. They also reported an impact on the growth of their business. And it was definitely clear that presenting at the conference propelled more positive exchange and dissemination of their good practices.”
Now that's the power of business storytelling!
I also like this quote from the article: "It is clear that storytelling can scale up change in business and society. Through stories, we can connect business interests to societal issues. There are lots of opportunities out there. It is like Peter Drucker said: 'Every single social and global issue we face is a business opportunity in disguise'."
So how are you going to use your stories this week to build partnerships in your business, and link your work to societal needs?
There are big opportunities out there to share your stories, grow your business, and do some good :)