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All the best info on storytelling to lead and grow your biz
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Work & Life -- 2 Quick Inspiring Stories

Work & Life -- 2 Quick Inspiring Stories | Just Story It | Scoop.it

Well, thats how it works. You start thinking about how you spend or sell your life, and you get a kick in the butt or a pat on the back as the case may be. You hear a story, you meet a real hero, and if you’re lucky, a butterfly might even flutter by and remind you of your own beauty and potential to make a difference!


Here's the 2nd article for inspiration on this Wednesday.


Click on the title THE ONION SELLER, THE BASKET MAKER AND AN AMBASSADOR OF KINDNESS


This is a recent post by friend and colleague Bob Kanegis. When I read it I said, "Ahhh yes, this is what work and life is all about. What great reminders."


When I read these 2 quick stories I just loved their beauty, poetry, and wisdom. I hope by reading these you are uplifted and inspired, and leave the post feeling well fed.


Many thanks Bob for these gifts!

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Brand Storytelling at Its Finest -- TOMS Shoes

Brand Storytelling at Its Finest -- TOMS Shoes | Just Story It | Scoop.it

What makes a brand stand out? What makes a brand resonate with consumers? What makes a brand evoke an emotional connection that is so powerful, it turns consumers into brand ambassadors? It’s when a brand can tell an incredibly influential yet simple story that touches a consumer on a personal level.


It boils down to this: "Why have I felt so compelled to focus on this one brand? It’s really quite simple. This brand has forged an emotional connection with me. I honestly want to buy as many shoes as I ca,n because I know I am doing something good at the same time."


The author Natalie Drugan does a great job in pulling together how brand storytelling has propelled TOMS Shoes to success.


In the end, she challenges us all to tell our own inspiring business stories. And we all have them. Now go find yours if you need to!

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