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When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad - Biz Myth Busted! | Just Story It | Scoop.it
From www.i4cp.com - April 22, 2012 11:53 AM

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.


Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.


It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.


No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 


What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.


For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.


Now go read the article to discover what popular biz myth was busted!

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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Just Story It | Scoop.it
From www.mainstreet.com - April 26, 9:05 AM

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.

Karen Dietz's insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


And in the case of many of the examples shown here, the end is actually all about recycling, which then generates a whole new set of stories.


Wow -- life cycle stories will keep you busy for awhile and provide a never ending source of stories for your business.


I really like the examples shared in this post, along with the additional points the author points to like lessons Levi Strauss learned as it collecting these kinds of stories and what they did about the knowledge they gained, which created even more stories for them.


I love it. So expand your thinking beyond "Here's a story about how we make our product" or "Here's a story about how we crafted our process" to "Here are the stories along the entire life-cycle of our product/service." 


You will continue to keep customers engaged, and learn critical knowledge in the process. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 27, 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.
Alison Gilbert's curator insight, May 2, 4:21 PM

What is supply chain storytelling?
Indranil Bhattacharjee's curator insight, May 17, 6:42 AM

Brand Life story
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Make your idea stick

From www.slideshare.net - March 18, 2:00 PM
Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Karen Dietz's insight:

I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. 


I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."


The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.


It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.


That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, March 19, 12:22 PM
LOL Ken! There are times I find a great article and wish I could have a 'redo' with a client :)
Denyse Drummond-Dunn's curator insight, March 20, 8:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 6:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories
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SXSW: Confusion between stories and narratives for biz

SXSW: Confusion between stories and narratives for biz | Just Story It | Scoop.it
From blog.prnewswire.com - March 17, 2:44 PM
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason.  Building storytelling into the communications mix delivers ...
Karen Dietz's insight:

Aaaarrrgghhhh!! See me running down the corridor screaming. I can't believe that this kind of material about storytelling is being shared -- and at SXSW no less.


I love John Hagel and his wriitings on biz storytelling. Gotta say though, I'm disappointed with this latest twist. Now I will say, I don't know exactly what Hagel said at the conference, and the article is someone reporting on/interpreting what he said.


According to this author, Sarah Skerik who was reporting on Hagel's presenation at SXSW, stories are out, narratives are in. Sounds like a marketing ploy to me.


Why? Because Hagel is saying that stories are not participatory, that they are told to the reader from the vantage point of the teller. Then the reader moves on to other things.


Whoa -- stop the trains! This perpetuates the myth that storytelling all about 'telling'. Story dynamics demonstrates over and over again that all stories are participatory. The medium determines the degree of participation. Writing is engaging -- just less so than oral storytelling. No one simply reads a story passively. A story is being created in the hearts and minds of the reader -- especially if it is a compelling one.


Any experienced well trained storyteller -- in business or otherwise -- knows that telling is only half the equation. Listening to the audience and creating a co-created experience is the real value of sharing stories. And the secret to using stories in business is the all about listening and story sharing. That means you are listening to the stories customers and prospects share with you in return. That is highly participatory!


Hagel's next point is that narrative trumps story because a narrative can be never ending but stories stop -- narrative is always evolving, and promotes participation/engagement.


What a false dichotomy! All stories evolve and are shaped over time. Your core biz stories evolve if you are doing the story sharing and listening thing right. Your biz story -- made up of smaller stories -- is always emerging.


If we are going to talk of narrative at all, your business narrative is the accumulation of all of your business stories. And they are always in a dynamic flow, especially if you are building stories together with your clients/customers.


In the end we agree -- business marketing is moving into living brand streams. Based in clearly understanding story dynamics. Not through making these distinctions as Hagel that creates a false mythology about business storytelling.


Bottom line -- we are both saying that listening to your audience, co-creating stories, and leveraging participation are the real functions of business storytelling. That's where you need to pay attention.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



Jack Tang's comment, May 9, 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment, May 9, 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment, May 10, 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Just Story It | Scoop.it
From blogs.plos.org - March 1, 5:18 PM

Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.

Karen Dietz's insight:

While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. 


The results will be the same. And the research holds true for sharing stories in person, too.


It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling.


What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.


But not any old story. Share stories with characters they can relate to. If they can't relate, no engagement, no empathy. And it must be told in a way that people can connect to. In other words, deliver a story badly and you won't get the engagement, empathy, or result you are seeking.


Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales.


This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 1:26 PM
Thank you so much Kala! You have made my day :)
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Anecdote: Storytelling Tips for Leaders - Start with a Relevance Statement

Anecdote: Storytelling Tips for Leaders - Start with a Relevance Statement | Just Story It | Scoop.it
From www.anecdote.com.au - February 19, 1:16 PM
Karen Dietz's insight:

I love this quick video from org story colleague Shawn Callahan in Australia.


Here he explains about starting a story with a relevance statement -- which properly frames the story and gets the audience engaged.


This is critical to understand for any kind of business storytelling.


And then surprise -- when this video ends it leads right into the next video tip which is NEVER start a story by telling someone you are going to tell them a story. Music to my ears. That's a habit I often need to break with my coaching clients.  Callahan explains why.


So go watch these short videos with short tips to really improve your biz storytelling!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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7 great reasons to embed a storytelling culture in your business | MojoLife

7 great reasons to embed a storytelling culture in your business | MojoLife | Just Story It | Scoop.it
From mojoyourbusiness.com - February 15, 6:38 AM
Karen Dietz's insight:

This is a quick article giving sound reasoning for why organizations need to create a storied culture.


If you are a business leader, here is your beginning roadmap for working with stories in your organization.


If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. 


And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients.


What else would you add to this list?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Exploring Empathy

Exploring Empathy | Just Story It | Scoop.it
From wunc.org - January 27, 1:45 PM

What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them?  Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.

 

Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption”


Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Karen Dietz's insight:

Want to get better at empathy in order to connect with customers/prospects and create better stories?


Then you might want to listen to this discussion by a panel of experts.


Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file!


And thank you to fellow curator Don Hornsby for originally finding and sharing this piece.

donhornsby's comment, January 27, 5:44 PM
You are welcome.
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Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ...

Make It Visual – “Story-Boarding” the Story of Your Fully Engaged ... | Just Story It | Scoop.it
From www.sagepresence.com - January 18, 1:43 PM
Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.
Karen Dietz's insight:

I absolutely love this article on how leaders need to reframe their storytelling to be true leaders -- not just people with authority.


The author, Dean Hyers, does a fabulous job at explaining where leaders go wrong with storytelling and provides plenty of examples for how to do it right.


The secret? YOU are not who the story is about. The story instead is about others and those in your company. Hyers explains very well how to make the shift.


Now I will say -- don't throw the baby out with the bathwater. Sometimes leaders DO need to share their personal stories. In the end, it's about knowing the dance between a leader sharing his/her personal stories and sharing stories about others.


This article helps correct the imbalance I see in leadership storytelling so we can all dance better together.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 21, 1:05 PM
Thank you Brad!
Brad Tollefson's comment, January 21, 3:52 PM
Thank you! Karen
Oakville Deals's curator insight, January 22, 11:29 AM

Reasons why story telling works so well. Good article.
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Scott Monty on Ford Customer Storytelling & Lessons Learned

Scott Monty on Ford Customer Storytelling & Lessons Learned | Just Story It | Scoop.it
From www.toprankblog.com - January 9, 1:53 PM
As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford
Karen Dietz's insight:

Want to know how to really tell your customers stories and have them grow your business?


Than watch this video and check out the other resources from Ford.


We all need to see examples of what is working in biz storytelling and Ford provides several.


It's not only Ford's customers sharing stories -- it's Ford's strategic use of storytelling to attract new customers, re-launch a product, or increase engagement.


And as you watch the videos, pay close attention to how the stories are structured, framed, and told.


No matter what size business you are -- for profit or non-profit -- there are ideas here for you.


Enjoy exploring this material!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Just Story It | Scoop.it
From econsultancy.com - January 4, 11:03 AM
What good is having a content marketing plan if it doesn't create leads and sales for you?
Karen Dietz's insight:

What makes biz stories fail? Lack of confidence and trust.


Read this article by author Jeff Molander who uses the company Pet Relocation as an example to make his points.


What I really like here is that Molander doesn't just list tips for better biz storytelling he shares with us how this really happens for a real-life company that actually produces results.


I also like that his focus is on biz stories that engender confidence and trust. That's the heart of effective biz storytelling.


Enjoy this read.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Nuava Solutions's curator insight, January 4, 6:21 PM

For more information on Marketing Solutions please visit Nuava Solutions
翟文伟's curator insight, January 6, 3:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.
Karen Dietz's comment, January 7, 4:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.
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Storytelling in Leadership--Avoiding "Newt Happens" Moments

Storytelling in Leadership--Avoiding "Newt Happens" Moments | Just Story It | Scoop.it
From www.ishmaelscorner.com - December 28, 2012 8:08 AM

"Do you remember the controversy when the book “Emotional Intelligence” by Daniel Goleman came out?

The idea that variables other than pure intellectual horsepower could have the same or even more impact on one’s success triggered quite a dialogue."

Karen Dietz's insight:

Storytelling in leadership is nothing new. But what I like about this article is how the author Lou Hoffman pulls together several pieces of information to make some worthy points. 


Like the distinction between direct and indirect leadership and where hypocrisy happens. And where entrepreneurs play that makes them so successful. At the heart of both is where authenticity and storytelling reside.


Then Hoffman adds another twist. Since he opened his article talking about Daniel Goleman's book "Emotional Intelligence", he closes his article talking about the uniqueness of Goleman's About Page on his website.


This fits perfectly into the aricle I curated yesterday on About Pages! Take the tips here from Hoffman's article, and then go do what Goleman did. 


In doing so you will touch both the science and art of storytelling -- and be more successful as a result.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Anecdote: Business Storytelling - the rookie error

Anecdote: Business Storytelling - the rookie error | Just Story It | Scoop.it
From www.anecdote.com.au - December 18, 2012 12:40 PM
Karen Dietz's insight:

This is a very quick and short post by my colleague Shawn Callahan in Australia.


All I can say is: Yes!! Avoid this rookie mistake when sharing your stories. You'll get far better results.

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How to Keep Your Audience Interested by Writing Long-Term Story Arcs

How to Keep Your Audience Interested by Writing Long-Term Story Arcs | Just Story It | Scoop.it
From www.copyblogger.com - December 16, 2012 7:36 PM
You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
Karen Dietz's insight:

This article goes hand-in-hand with another post I curated a few days about about sequencing content.


The author here, Georgina Laidlaw, talks about creating long-term story arcs for your content.


Yes! Great idea! Basically, Laidlaw talks about how a story arc works, and then how to generate content along a story arc over a period of time. Think a long period of time.


She also gives plenty of examples and links to other articles. So there are lots of resources here to dig into.


Laidlaw also mentions how to leverage this kind of content with cross-promotion and spin-offs -- which is different from sequencing stories. Between the two articles I've curated there is lots of food for thought.


As we all get ready for 2013, planning your content around long-term story arcs, along with sequencing your stories will help drive engagement.

Margaret Doyle's curator insight, December 17, 2012 5:45 PM

I've been telling my clients this for a long time, nicely explained here why the long story format works in digital media and why it's important to invest in it. 
Karen Dietz's comment, January 16, 1:15 PM
I agree Margaret! Long form storytelling definitely has a place in the marketing/storytelling mix. My apologies for not responding sooner! I didn't receive a notice about your comment. Have a great day.
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | Just Story It | Scoop.it
From blogs.hbr.org - April 25, 2:03 PM
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.
Karen Dietz's insight:

It's easy to say, "Hey, just tell a story and you'll start a relationship."


But if our stories do not connect to the person's real needs and issues, we are whistling in the wind.


So understanding your audience -- whether as an individual or as a group -- is critical for your biz stories to make a difference.


Which is why I selected this article. I don't find too many posts on this topic, which is one reason why I brought it in to this collection. And it is also a really good article.


The authors provide specific steps and questions to ask that will allow you to connect more directly with your audience. They will come away from the convesation/story sharing with you saying, "He/she really got me!" That's a double-entendre by the way :)


I hope you get some great ideas from this article, and that your influence skills continue to soar.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

SooJin-Stella Lee's comment, April 30, 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison Gilbert's curator insight, May 2, 4:24 PM

Put yourself in the other person's shoes.
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Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead

Curiosity & Storytelling: Asking the Right Questions to Motivate, Manage & Lead | Just Story It | Scoop.it
From www.managingamericans.com - March 18, 1:36 PM
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.
Karen Dietz's insight:

Author Claire Laughlin has hit the nail on the head -- curiosity will help you more in business than telling people what to do.


Sure, we all need to be directive at times. But most of the time -- particularly as we move from managing to leading -- it is less about being directive and more about sparking conversations.


In other words, as leaders we need to master asking for, listening to, and creating meaning from the stories of others. From there we can influence others by sharing stories in return.


Learning how to ask for, and listen to stories is critical. And this article helps us understand the role curiosity plays in this dynamic -- how to remain curious as a leader so the critical information we need is not blocked from us.


And how to support the curiosity in others so creativity, along with ideas/solutions/innovations, can flourish.


Go read the article. There is great wisdom here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Renee Baribeau's curator insight, March 18, 2:20 PM

It is all in the question.
Karen Dietz's comment, March 18, 9:59 PM
So true Renee and I spend quite a bit of time with clients on the 'art of the question.'
Ozzie Gontang, Ph.D.'s curator insight, March 20, 2:04 PM

We are talking about being in the Learning Mode rather than the Knowing Mode.
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Wearable devices track your reactions to stories - Wired.co.uk

Wearable devices track your reactions to stories - Wired.co.uk | Just Story It | Scoop.it
From www.wired.co.uk - March 6, 2:50 PM
Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...
Karen Dietz's insight:

Wow -- not sure what to make of this new development. Do I really want one of my personal devices to measure my reactions to stories and send them to some company or political party?


Since we constantly engage with stories on a daily basis, the amount of info could be staggering. And is nothing private anymore?


Still, how amazing it would be if I could guage the reactions to the biz stories I am sharing through one of these devices. If I was a big business spending tons of cash on story marketing/branding, I can see how this could be desirable.


Of course, if I'm sharing stories in person and I have had the proper training, I should be able to guage reactions to any part of the story instantly and don't need a device.


Well, as you can see I am on the fence about all of this. Call me old school :)


Ay yi yi -- what is your reaction to this latest tech development?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Annette Simmons's comment, March 7, 8:46 AM
Hmmm. It is very disturbing to think that reactions of our amygdala would run anyones decision making. I understand that human's aren't rational...but geez, monitoring blood pressure or GVC to adapt your story is sort of scary. I'm a big fan of A-B testing. I started life as a direct marketer. I think this is far more useful in the short term for testing stories. And better still, as you say, is that we storytellers naturally do this when we practice. This telling was better than "that" telling. So we adjust.
Karen Dietz's comment, March 7, 11:07 AM
I agree Annette. This post gave me the willies. I really like A-B testing myself. This bio hack in the article seems a bit over the top to me.
corneja's curator insight, March 9, 8:59 PM

"Technology has the potential to change the way that we can optimise storytelling, according to Adrian Hon, co-founder and CEO of Six to Start." He talked about Magic Band, an app that Disney is trialling.
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Your Fans Want to Know Exactly How You Did It - Business 2 Community

Your Fans Want to Know Exactly How You Did It - Business 2 Community | Just Story It | Scoop.it
From www.business2community.com - February 27, 8:35 PM
Business 2 Community Your Fans Want to Know Exactly How You Did It Business 2 Community Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior...
Karen Dietz's insight:

Be bold! Share your biz stories that are all about how you work. People love these kinds of stories. We call them backstories.


What I like about this article is that it's kind of cheeky and fun to read. And the author, Chris Abraham, goes into depth about the advantages of back stories. Plus he gives ideas for the kinds of stories to share. Yeah!


I like this statement, "Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior staff beyond what their bio pages offer — those uptight, controlled, and boring bio pages."


And: "But before you balk, don’t worry: while you might feel like your process may well be mundane, obvious, and boring, it’s new, exciting, and revelatory to everyone else."


My hobby is hand-dyeing silk. When I was selling my hand-dyed silks at art shows, I put together a photo show that I loaded onto an electronic picture frame. I showed the entire process of hand-dyeing -- from selecting colors, to mixing dyes, to manipulating fabric, pouring the dyes, batching overnight, washing out excess dye, and then finishing the beautiful resulting garment for sale. It's a big hit and people loved to hang around the booth and watch the show. Then I was able to talk with them and sell them my pieces! (I'm still dyeing silk, but now creating pieces for clients as part of my biz story work).


Go have fun creating these stories. I know what a blast they are to create.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity | Just Story It | Scoop.it
From www.fastcocreate.com - February 15, 8:09 AM
Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?
Karen Dietz's insight:

Now here is a thought-provoking piece on how the language we use to describe our story activities can either constrain us or set us free.


I swear there are days when I experience being in a story war just like Jonah Sachs (Winning the Story Wars) says -- particularly when it comes to politics.


But that metaphor need not apply all the time and this article by Douglas Van Praet is a good counterbalance.


For Van Praet, using the language of war closes down our creativity. Makes sense. In response he has developed a 7-step process on how to inspire change that directly relates to organizational story work. And marketing. And branding. And leadership.


So go read the article and let your creativity flourish!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

ManagingAmericans's comment, February 16, 12:45 AM
Thanks Karen, insightful indeed.
Oakville Deals's curator insight, February 16, 2:56 PM

This is an article that I was going to write. I think it is an American thing.
Karen Dietz's comment, February 18, 12:05 PM
Glad you enjoyed the article and found it useful!
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Sustainable storytelling is a powerful tool that communicates vision

Sustainable storytelling is a powerful tool that communicates vision | Just Story It | Scoop.it
From www.guardian.co.uk - February 6, 5:27 PM
The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:

Love this post about consciously choosing which stories to tell that is slanted toward organizations.


This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. 


Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. 


When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time.


Semantics aside, I really like what Gillespie has to say:

"...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change."


So true, so true. Leaders and marketers -- take a lesson here.


Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jim Kouzes: Why You Should Hone Your Storytelling Skills

Jim Kouzes: Why You Should Hone Your Storytelling Skills | Just Story It | Scoop.it
From doctorduncan.com - January 24, 7:51 PM
Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Karen Dietz's insight:

Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling.


In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling.


As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide."


 I you are a leader in any capacity, get your storytelling game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Jeff Domansky's comment, January 25, 6:25 PM
Enjoying his insight; thanks for sharing Diana
Karen Dietz's comment, January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
wanderingsalsero's comment, January 26, 7:57 AM
I like stories too.
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Three Elements of Great Communication, According to Aristotle

Three Elements of Great Communication, According to Aristotle | Just Story It | Scoop.it
From blogs.hbr.org - January 18, 1:19 PM
The first master of the art believed in ethos, pathos, and logos.
Karen Dietz's insight:

Aristotle and his criteria for effective storytelling still rock after all these years!


This article is a great re-cap of ethos, pathos, and logos. Miss any one of these and you are toast.


The author Scott Edinger's explainations of these are very clear and concise. Pay attention to these 3 elements and for sure you will be a better communicator and storyteller.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Ozzie Gontang, Ph.D.'s curator insight, January 20, 5:28 AM

This is what I shared:

 

Enjoyed reading your article. 

 

Wanted to share a quote from my mentor,  Lee Thayer.  In the opening chapter of his book “Communication!: A Radically new Approach to Life’s Most Perplexing Problem” he shared:-----

 

 “…what “communicates” is the interpretation that someone makes of a happening, a situation, an image, or an utterance. A person may be listening to you. But what that person is hearing is not what you said, but her own interpretation of what you may (or may not) have said. All of the actual consequences of any communication encounter flow from the interpretations that people make of things. That may or may not be what was intended. But the power player in any communication situation is the “receiver,” not the “sender.”-----

 

“…Never mistake your interpretation for reality. Just know that you have to live with the consequences of how you, and others, interpret things.   What “communicates’” is whatever a person pays attention to and however she interprets it. You do not control her interpretations, nor does she control yours. That’s how the process works. If you have a different conception of the process, you may want to consider this one. It has far fewer bumps in the road, fewer problems.”-----

 

 

The 9 or 10 books Lee’s written in the past  5 or 6 years contain the seminal ideas he’s been sharing on Communication, Leadership and  high performance organizations for the past 45 years.  And most people have never heard of him.

Karen Dietz's comment, January 21, 1:08 PM
Wonderful comments Ozzie and I agree completely. When I teach MBA students in business communication the entire class is an experience of this. We are always in a state of conveying and refining meaning and living with the interpretations of others. We can experience alignment in meaning, but it takes work. It can be especially difficult when interpretations remain different despite all our efforts. In the end, I think effective communication is the best self-development tool we have around!
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5 Ways to Improve Your Listening Skills

5 Ways to Improve Your Listening Skills | Just Story It | Scoop.it
From transformationalleadership.ph (via @123oswis) - January 7, 4:25 PM

"In our digital world, we encounter more and more noise and auditory barrage, that’s why Julian Treasure says that: “We are losing our listening.” Con...

Karen Dietz's insight:

Listening is a core storytelling skill. It is the first skill to master in business storytelling.


In my classes/trainings I am always surprised at how amazed people are about the power of listening once they are given permission to do so, and insights they share about about the listening activities we do together.


In this 7 minute TED talk Julian Treasure says we are losing our listening skills.


Perhaps we are. Treasure makes the case for the need to improve our listening skills -- to make connections, create understanding, reduce stress, and build peace.


Certainly we need to become better listeners in order to become better biz storytllers.


In the past I've curated other articles on listening skills and also the importance of audio branding. Just search on those keywords in the TABS section above for more material.


Treasure offers 5 ways to increase our listening skils -- that I think are actually fun -- and presents a model for better ways to listen to others. Yeah!


Enjoy the video and new listening experiences.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 



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7 Branded Content Campaigns That Got It Right In 2012

7 Branded Content Campaigns That Got It Right In 2012 | Just Story It | Scoop.it
From adage.com (via @OffThe_Record) - January 2, 4:11 PM
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. (A salute to the "Brands" that did Branded Content Campaigns right in 2012.
Karen Dietz's insight:

OK -- there's a whole lot of storytelling going on here that is really cool!


I checked out some of these websites and listened to the stories. I agree with the author -- these companies are getting it right.


What I like about the ones I checked out is that these stories are not blatent 'buy our product' pieces. Instead they are interesting, inspiring, or creative stories about others.


Enjoy exploring how these different companies are using stories differently. There is some good inspiration here to start 2013 off right!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Using Story to Weave Emotionally Engaging Customer Experiences

Using Story to Weave Emotionally Engaging Customer Experiences | Just Story It | Scoop.it
From www.scoop.it (via @jctf) - December 18, 2012 12:55 PM
Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
Karen Dietz's insight:

Here is what I really like about this article:

It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling. 


Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans.


Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run.


This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brands as Story Tellers: Powering Content Marketing Campaigns throu...

From www.slideshare.net - December 18, 2012 12:12 PM
Presenters: Kevin Wilk, Divisional Vice President, MultiVu Maria Pergolino, Senior Director, Marketing, Marketo, Inc. Todd Wheatland, Vice President Marketing,
Karen Dietz's insight:

Here is a very comprehensive SlideShare piece that points out several ways businesses can tell their story and stories via branding, visual storytelling, and creating content.


What I really like are the explainations for the 6 types of visual storytelling that really work, along with what kinds of business stories are trending these days. 


If you want to get smarter about creating and marketing content -- i.e. creating and sharing your business narrative and specific stories that comprise that narative -- then dig into this piece.


Lots of good data is shared here and it will really help put your stories into a focused marketing context that will help you build your business. It's perfect as we get ready for 2013.


And thank you Baiba Svenca for suggesting this article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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