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Karen Dietz
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About today's guest post: As companies mature their online presence though more robust social engagement, individuals within those companies are advancing use
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Karen Dietz
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Wired.co.uk Wearable tech can change the way we tell stories Wired.co.uk He said that until now, digital storytelling had been largely about taking existing media and putting it online -- so movies are now streamed online and books can be read in...
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Karen Dietz
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Pop quiz: name five brands that understand visual storytelling. I'll bet your list included a hip brand like Etsy. Perhaps you included a classically visual brand like Disney, or Tiffany, which has successfully employed Instagram.
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The entertainment terrain is changing and evolving.
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As marketers we all know that storytelling is an essential part of connecting with prospects and customers. Scott Monty (@scottmonty) and his team at Ford
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Every brand has a story. Everyone wants to be part of a story. Being human means living a story.
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Presenters: Kevin Wilk, Divisional Vice President, MultiVu Maria Pergolino, Senior Director, Marketing, Marketo, Inc. Todd Wheatland, Vice President Marketing,
"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.” Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.
Enjoy the chart this research shows. I know I'll be using this in my work with clients!
Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Via Gregg Morris
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Oh boy, oh boy, oh boy. So you have hit upon an idea – A Killer Idea – one you want to share with others and let others seek guidance from it.
To help us with our biz stories -- or stories to launch a product or service -- my colleague Raf Stevens has written this terrific post.
This article helps us put flesh to the bones from the ideas presented in the earlier article on using stories when launching a product or service: http://www.scoop.it/t/just-story-it/p/3126539298/to-successfully-launch-a-product-you-have-to-tell-a-compelling-story
What to take away from this article? Stop using stories to blast your message and start crafting your biz stories from the life of your customer or prospect.
Raf includes great examples and clear thinking about this so go read his piece so you can start crafting real and emotionally engaging business stories to tell.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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RPA's new VP and director of creative social media, J Barbush, seeks passionate everyday brand fans and stories.
Hey -- here's a company doing brand storytelling the right way! What a great article -- complete with examples and a video. The company? Honda!
What are they doing right? - Listening first
- Finding authentic customer stories that have a connection to Honda
- Connecting with those customers and making them feel comfortable in sharing their story
- Sharing those customer stories but NOT as a campaign
- Recognizing that brand storytelling is iterative and evolves over time
The way they are doing these steps creates engagement. And I loved the story and the video.
Read the article for all the details about how effective brand storytelling is happening. Now here's the good part -- you can do this too!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Humans have been telling stories with pictures since the days of cave paintings, so we should be pretty good at it by now.
All right, want to increase your business? Then translate your business stories into videos.
I know I know, who's got the time and which is the best tool to use? Most of the stories I share with my clients happens in the board room. When I think of taking some of my business stories and creating a video or two to share on my website, I get just completely overwhelmed.
But this infographic drives home the necessity of creating these videos so that your stories can do your marketing for you. For example, for those of you who have products 85% of customers are likely to purchase a product after watching a video on your website about it. Wow!
For service businesses, 65% of the C-suite or top senior executives of the company will continue to research you after viewing one of your videos. Wow again!
There are quite a number of articles in this curated collection about tools and strategies for creating effective digital stories. So dig in, learn lots, and work creating these videos into your schedule. And I'll work hard on trying to take my own advice!
In the meantime, check out the rest of the infographic and see what other gems you can find.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Everyday Champion Advertisements - Nike has launched its newest commercial in time for the 2012 London Olympics entitled ‘Find Your Greatness.’
The idea behind the video is truly inspiring, as it brings to light the fact that greatness can be found in anyone and in any place.
Here's what I love about this latest ad from Nike -- it's subtlety! Earlier in the week I curated an article about marketing and subtlety and storytelling across channels.
Nike is a master of marketing subtlety. While this one example is only about one channel, its marketing and sales messages are still subtle.
Enjoy the ad!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
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Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
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"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online." "This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers." "As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling."
Via Ken Jondahl
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Customers own the story of the brand now. What brands say is far less important than what brands actually do to serve the well being of the faithful. Whereas before, the brand conversation was based on delivery and interruption, successful...
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though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012. (A salute to the "Brands" that did Branded Content Campaigns right in 2012.
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It’s tempting to look at pop culture for insight into the zeitgeist, and it’s hard to look at pop culture without seeing a lot of Zombies. This may well not be a coincidence.
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The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
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Ideas For Strengthening Online Video Community [Creator's Tip #58] is the original title of this post.
This is the second part of our conversation with Patrick Hanlon, the author of, "Primal Branding... WATCH PART 1 OF OUR INTERVIEW FIRST! http://youtu.be/upzypRWCcDE
Here's a 15:46 minute video interview with the author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future," Patrick Hanlon.
In the interviewer Tim Schmoyer chats with Patrick about how businesses can use the Primal Code and they share examples as they go along.
What caught my attention was element #2: The Creed. This is your "I believe..." statement.
I'm thinking that your creed/I believe statement is a new way to think/talk about a company's Unique Selling Proposition -- which is a good thing! I find creeds/I believe statements to be much more compelling and easier for many to get their heads wrapped around.
The rest of the Primal Code are these elements: - Creation story
- Icons
- Rituals
- Language
- Anti-believers
- A Leader
When you link your stories into elements 2-6 you will have a dynamite marketing voice or point of view. And you can use these elements to adjust the rest of your biz stories so you have a tight, united whole.
Watch the video if you want to know more and then check out this other article for more text about Primal Branding: http://www.reelseo.com/strengthen-online-video-brand-primal-code/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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“I had to know and understand my own story before I could listen to and help other people with theirs.” - Barack Obama, US President
“Once people make your story their story, you have tapped into ‘faith’.” - Seth Godin, US entrepreneur, author, public speaker
This article is a little long, but it is a gem. It's focus is to highlight the various ways storytelling in marketing/branding has become more complex. And the author Dominic Payling gives us some ways to think about this complexity that helps us untangle storytelling in this area.
Truly, storytelling is creating fundamental change in the marketing and branding field. Payling lays this out, and offers us information about new patterns of attention that have emerged with the use of technology and the internet.
Payling doesn't offer any specific solutions, but clearer thinking about the evolution of working with stories in marketing/branding and some of the unique characteristcs that are emerging is always welcome.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The Olympics has taught us the power of imbuing a brand's narrative with stories that celebrate the individual's role in a collective effort. Fans, team members, national citizens, global citizens: the stories connecting the ...
Here is a fascinating article about how marketing is discovering the role of narrative/storytelling in the creation of community and social realities. There are great examples shared here that will start giving you ideas about the impact of storytelling in your business, and maybe different ways to do it better.
Enjoy!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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