In the past year or so there has been a trend in web design towards the use of scrolling, which can help to engage visitors and provides a feeling of movement and animation.
Hah -- don't believe the title! What an amazing opportunity (scrolling websites) and what terrible storytelling. Because there was none. OK -- there was a little.
The site on Fracking site tells a story. The Bagigia and Apologie sites sort of do, but fall short.
Several other sites are totally slimy because once you get on them, you can't press the back-button to leave. That annoys me to no end!
So where does this leave us? Please -- don't do what these companies did! If you are going to use a scrolling website, you have a HUGE opportunity to actually share your story using this very cool technique.
You can share stories about how you got started, what happens with your customers, the future you are creating in the world, and back stories of your staff/product creation process.
Don't bore us with product features like these websites do! Haven't we learned that lesson yet???
Imagine how much money they spent, and wasted! You can do waaaaaayyyyy better than these folks.