Michael Hoffman and Danny Alpert offered these tips on how to make your visual story work — and I’ll second all of these recommendations, since I know a little about video production.
Here's a very well-written article with 10 terrific tips for creating a video for your business. While it is geared toward non-profits, this advice is applicable to ANY organization using video to share its stories.
This is not a technical how-to. It is all about the majority of the work that needs to happen before you ever pick up a camera. And this strategic thinking about the story you want to tell is the work that most often gets neglected when putting together a video.
So follow the tips here and you will have great success in sharing your stories.