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Scooped by Karen Dietz onto Just Story It |
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"R.U. Sirius: You describe five symptoms — pathologies, really — of “presentist” culture. One of these is “narrative collapse.” Can you explain it for those who haven’t read the book? Douglas Rushkoff: Narrative Collapse is what happens when we no longer have time in which to tell a story."
[Image: HBO] Via Gregg Morris
Karen Dietz's insight:
ooooh, ooooh, ooooh -- here's a piece about storytelling, technology, and 'presentism' that will get you thinking. Are we experienceing 'narrative collapse'? This is an interivew with Douglas Rushkoff, author of Present Shock: When Everything Happens Now. Rushkoff makes the case that our daily and moment-by-moment interactions with technology are leading to us being always in the present where everything demands our attention and where we are caught up in responding immediately (I probably stated that poorly, but you get the idea). He goes on to say that this tyranny has some good aspects, and some not so good results. One of them is that our stories are changing. Over the last few years, when people say to me that storytelling is changing -- that digital storytelling and transmedia storytelling is radically altering stories -- I seriously question the supposition. Rushkoff is the first one who is making sense about this, and it is the first time that I can say, "Sure, this is happening." Narrative collapse is when video games and role playing fantasies keep a story going without ever ending it. There is no conclusion. And TV shows are becoming similar -- where there is no conclusion, there is no real protagonist, and the story line is not building to a climax. Think Game of Thrones or Once Upon A Time. Lots of mini-climaxes and cliff-hangers, but resolution never ever comes. For me it's exhausting and I've stopped watching shows like that. But there are other points Rushkoff makes about story shifting away from finalizing victories into sustainable experiences. Hmmmm -- you'll have to read the article yourself to form your own opinion. For sure, he presents a very balanced view about "presentism" and narratives chaning, pointing out advantages and disadvantages of both. For myself, I am much more optimistic. Yes, technology is reshaping how we live. And I think it is also reshaping our brain. But when I canvas the whole of the human experience, I still see stories -- and the human dynamics of storytelling in all their glory -- alive and well. I still love how this article makes me pause and reflect. There is more to this article too about oppression, dropping out, the difficulty in managing multiple realities, etc. What do YOU think about all of this? Many thanks to fellow curator Gregg Morris for finding and sharing this! Delete the scoop?
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![ST[new york]RY -- A Clever Retail Narrative | Just Story It | Scoop.it](http://img.scoop.it/bRFrchb-Sn9UT5vahSvtKjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Rachel Shechtman's latest retail narrative edited by Cool Hunting... Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says. The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story. There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: http://www.coolhunting.com/design/story-new-york.php So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? I sure hope [Story] does -- because I think it is a brillian idea! Post your comments below once you've visited the shop or if you have other thoughts :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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"In facilitating a branding workshop last week, it suddenly struck me. One of the great myths of branding is the big guys get it right. Thanks to their ample war chests, they can hire the smartest people, maintain an endless flow of M&Ms during focus groups and stockpile creative types. It’s just not true."
Yep -- don't do what United Airlines did! Did they share a narrative? Yes. Is it a story? No. And the end result -- something awful. This is a great example of what we DO NOT mean by 'business storytelling.' Via Gregg Morris Delete the scoop?
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If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason. Building storytelling into the communications mix delivers ...
Karen Dietz's insight:
Aaaarrrgghhhh!! See me running down the corridor screaming. I can't believe that this kind of material about storytelling is being shared -- and at SXSW no less. I love John Hagel and his wriitings on biz storytelling. Gotta say though, I'm disappointed with this latest twist. Now I will say, I don't know exactly what Hagel said at the conference, and the article is someone reporting on/interpreting what he said. According to this author, Sarah Skerik who was reporting on Hagel's presenation at SXSW, stories are out, narratives are in. Sounds like a marketing ploy to me. Why? Because Hagel is saying that stories are not participatory, that they are told to the reader from the vantage point of the teller. Then the reader moves on to other things. Whoa -- stop the trains! This perpetuates the myth that storytelling all about 'telling'. Story dynamics demonstrates over and over again that all stories are participatory. The medium determines the degree of participation. Writing is engaging -- just less so than oral storytelling. No one simply reads a story passively. A story is being created in the hearts and minds of the reader -- especially if it is a compelling one. Any experienced well trained storyteller -- in business or otherwise -- knows that telling is only half the equation. Listening to the audience and creating a co-created experience is the real value of sharing stories. And the secret to using stories in business is the all about listening and story sharing. That means you are listening to the stories customers and prospects share with you in return. That is highly participatory! Hagel's next point is that narrative trumps story because a narrative can be never ending but stories stop -- narrative is always evolving, and promotes participation/engagement. What a false dichotomy! All stories evolve and are shaped over time. Your core biz stories evolve if you are doing the story sharing and listening thing right. Your biz story -- made up of smaller stories -- is always emerging. If we are going to talk of narrative at all, your business narrative is the accumulation of all of your business stories. And they are always in a dynamic flow, especially if you are building stories together with your clients/customers. In the end we agree -- business marketing is moving into living brand streams. Based in clearly understanding story dynamics. Not through making these distinctions as Hagel that creates a false mythology about business storytelling. Bottom line -- we are both saying that listening to your audience, co-creating stories, and leveraging participation are the real functions of business storytelling. That's where you need to pay attention. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Jack Tang's comment,
May 9, 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment,
May 9, 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment,
May 10, 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
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The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:
Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:
A side benefit, he contended, is that this structure can be quickly delivered.
It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.
Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.” I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post. And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" http://www.juststoryit.com/howto and scroll down to #2 on the page. Via Gregg Morris Delete the scoop?
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Not everything that is called a story is one. Here's a complete guide to different narrative forms found in business life, complete with a chart.
My colleagues and I come across examples daily of companies touting stories that are anything but -- all under the guise of storytelling. So it's time to clear up the confusion.
In the guide (co-authored with Lori Silverman) a short story is shared, and then translated into different narrative forms: anecdote, case study, profile, example, and the like. We hope it brings clsarity to what is a story and what is not.
Download the PDF and keep it handy! Delete the scoop?
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