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Happy Easter!

Happy Easter! | Just Story It! Biz Storytelling | Scoop.it

May the Easter Bunny bring you lots of chocolate -- and love and joy :)

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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It Curation

About The Just Story It Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Very Good Stories Radio Show: Digging In To Storytelling Success

Very Good Stories Radio Show: Digging In To Storytelling Success | Just Story It! Biz Storytelling | Scoop.it
Build a better business with story
Karen Dietz's insight:

Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot @verygoodstories has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps.


This link is to her radio show where you can find the links to each interview. Like "What's Your Money Story?" with business author Mike Michalowicz. Wow -- now that's a critical but overlooked story any business person needs to dig into if they want more success.


Or, "Creating An Emotional Connection". Easy to say, tougher to do. Again, this interview with Jonathan Bennett will help you develop compelling narratives supporting your strategic direction and engaging stakeholders.


All of the interviews are downloadable as MP3 files for your traveling pleasure. Thanks for helping us all Lianne!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Kim Zinke (aka Gimli Goose)'s curator insight, February 26, 1:52 AM

Thanks to fellow curator @Karen Dietzfor finding this resource!  She sums up what it's about really nicely in her review:

  • "Here's another fab resource for everyone interested in business storytelling. Story professional Lianne Picot has been interviewing some of the best minds in the storytelling field about how and why story works, applications for stories, and concrete how-to steps."
Jerry Busone's curator insight, February 26, 7:59 AM

Good read on story telling and developing stories 

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Story Sharing -- The Core Of Storytelling + Narratopia Game

Story Sharing -- The Core Of Storytelling +  Narratopia Game | Just Story It! Biz Storytelling | Scoop.it

The challenge of natural story sharing

So I started to think of what sort of game might work with the way people naturally tell stories in conversation. I thought about how:


Via Gregg Morris
Karen Dietz's insight:

I go on about story sharing being the heart of effective storytelling. But what is that really? Here story colleague Cynthia Kurtz has written a brilliant -- and well thought out -- article on what story sharing is, how it happens, what it looks and feels like.


Even better, she puts it together in a game for us. Yay! Get your story game on. Read this post and get better and the dynamics of storytelling.


And many thanks go to @Gregg Morris for originally finding and sharing Cynthia's work. Thanks Gregg!

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Gregg Morris's curator insight, February 19, 6:56 PM

She got up before breakfast to think this one up! Really great stuff!

Dominique Taste's curator insight, February 24, 1:45 PM

Le jeu Narratopia utilise les procédés de gamification pour développer l'art de la conversation narrative. Il valorise la collaboration et l'exploration pour partager un storytelling oral.

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Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...
Karen Dietz's insight:

Need a quick primer on the huge impact of storytelling on effective leadership? Then this 3 min. video is for you. It's a synopsis of how storytelling is critical for leadership that goes waaaaayyyyy beyond the just "tell your leadership journey" story.


I'm thrilled to be part of story colleague David Hutchen's new book coming out in the spring of 2015 called "The Circle of the 9 Muses". This intro video is not a typical dumb book promo. It contains value and shows how storytelling is mission critical for any enterprise and leader.


Enjoy this piece and -- right on David!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Trumans's curator insight, February 23, 4:22 PM

As human beings we love a good story, which is why theatre, cinema and TV are so popular. So, how well can you tell the story of your business?  Maybe, it's something to brush up on.
On the other hand, whenever I've visited a new client, gone to have a look at their factory or new office, I enjoy hearing "their story" and they really enjoy telling it. Their business is precious to them , and they've had hurdles to jump to get it to where it is now. So, apart from being a good storyteller, it's important to be a good listener too!

Uma Sundaram's curator insight, February 23, 11:23 PM

Looking forward to the book "The Circle of 9 muses"

 

judyhouse's curator insight, February 24, 8:10 AM

The need to take a story and put it into an appropriate avenue of communication is important especially if innovation can let us be better storytellers and engage others more effectively.

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Vulnerability Hangover: Stop The TMI in Biz Storytelling

Vulnerability Hangover: Stop The TMI in Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Your story needs to be told! But learning when, how, and to whom you share it will make your presentation better, and your audience happier.
Karen Dietz's insight:

In this post by Michelle Mazur makes a rare but very valid point about storytelling -- you share too much information because the story is still too raw.


In today's business world when everyone is shouting that telling your story will create trust, likeability, relationships, yadda yadda, it's refreshing when someone yells "Stop!"


Mazur shares with us experiences of "vulnerability hangovers", what they are, when they happen, and what to do about them. 


This is a must read for any leader or business owner who is out there sharing their stories. Self disclosure is one thing. Sharing too much information (TMI) is another. Great storytelling is knowing how to walk that fine line and Mazur has good tips for us all.


Stop shooting yourself in the foot. Go read the article now to see if you are over-sharing, and how to reign yourself in for way better/more effective business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Visual Storytelling: The Psychology of the Picture Superiority Effect

Visual Storytelling: The Psychology of the Picture Superiority Effect | Just Story It! Biz Storytelling | Scoop.it
In Ancient times, Cicero considered memory training to not just be a method, but a form of art....
Karen Dietz's insight:

Storytelling isn't about words, really. All trained storytellers know that the storyteller's job is to feed images to audiences. Image riding or image crafting, whatever you call it -- when we use words we are image writing.


Images are powerful, so it's no surprise visual storytelling is a hot topic. As this quick post shares, retention after 3 days for a text and a picture is 65%. Text and audio only? 10%


The next part of the post shares graphic facilitator Dan Roam's rules for what images to share based on the type of information you want to convey. Yeah! The complex is made simple :)


I also really like that this post is actually based on real research -- that's cited. So we know this is real.


CAVEAT: This post is about sharing information -- storifying information, in other words. I still -- after many years -- vividly remember stories I've heard from all kinds of storytellers (professional and not) and never a picture was shared. Yet those images/stories conveyed orally stick with me today.


So don't go thinking that every time you share a story, you have to show a picture or use PowerPoint. Not true. Except on the web.


So when the medium calls for images to accompany your stories -- use the visuals in this post to guide you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Prasanna's curator insight, February 17, 1:42 AM

storytelling

Pam Johnson's curator insight, February 17, 9:40 AM

Love this-

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The Art of Making Numbers Talk: Data Storytelling

The Art of Making Numbers Talk: Data Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeanne is the head of digital analytics at a large e-commerce company.
Karen Dietz's insight:

What a clear, concise post that takes the mystery out of sharing the story of data. The author, Bernard Segarria writing for the Digital Analytics blog, gives us a clear process for making all our data meaningful in presentations. Wahoo!


I am so thrilled with the advances we are making with data storytelling. Many more folks from different data worlds are writing good material for us all.


I hope you gain some valuable tips from this article. Enjoy the weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Telling Your Story Via Content Curation--Best Practices

Telling Your Story Via Content Curation--Best Practices | Just Story It! Biz Storytelling | Scoop.it

LINK: http://sco.lt/5C9ekb 


Via Robin Good
Karen Dietz's insight:

LINK: http://sco.lt/5C9ekb


I am being asked more and more these days to talk about how to do content curation, and use it as a vehicle for telling your story. I am thrilled with these requests, because obviously I'm a firm believer in it :)


I learned best practices for content curation -- and how to tell my story through it -- from curation master Robin Good. Add to that lots of trial and error, correcting mistakes, and continual learning.


Here Robin shares the essence of great curation. Follow these principles and you too will be successful in providing value and telling your story through different Internet channels.


Oh, and BTW -- some of these same principles apply to blogging and other social media marketing.


There are shortcuts curation brings me in my marketing efforts that I wouldn't trade for the world. There are hacks to leverage. But I agree with Robin -- it takes time. There is no way around it.


Not everyone is suited for curation. I wish more people did it well. 


Read Robin's principles and if you are ready, go for it! And don't hesitate to ask me any questions about curation, or about the Just Story It curation. I love to hear from you.

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GIANFRANCO MARINI's curator insight, February 13, 12:34 PM

Un intervento di Robin Good comparso su Scoop.it l'11/2/15 e che smonta alcuni "miti" e "false rappresentazioni" della Content Curation che circolano spesso in rete.

 

Questi in sintesi i miti:

# La Content Curation non è un modo per lavorare meno, produrre più contenuti e acquisire facilmente visibilità

# non si tratta nemmeno di aggiungere qualche riga a un contenuto o produrre una serie di link

 

Robin Good elenca poi in 8 punti in che cosa consiste l'autentico "lavoro del curatore". Il testo è in inglese ma facilmente comprensibile.

 

Questo breve intervento è di notevole interesse per:

# rettificare il paradigma teorico che sta coagulandosi attorno alla Content Curation

# calibrare la propria attività di curatori sul "valore aggiunto" che occorre produrre nella cura dei contenuti

# Comprendere la reale portata della Curation che può essere una delle strategie vincenti se non la si intende e pratica unicamente come attività di produrre "raccolte di link" ma

# attività di "produzione di senso" nel caos entropico del Web

# Proprio coltivare questo aspetto della Curation né evidenzia la valenza didattica in quanto attività di "interpretazione", "Ermeneutica del Web"

Kate Reid's curator insight, February 18, 5:19 PM

Robin Good  offers sage advice for school librarians as we content curate.  

Mª Jesús García S.M.'s curator insight, February 21, 7:05 AM

"La curación de contenidos lleva su tiempo"

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A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving

A Storytelling Secret -- My Best People Leadership Lesson: The Art of Giving | Just Story It! Biz Storytelling | Scoop.it

Many years ago, I was in the office of one of my former bosses for my annual review. He was very diplomatic and shared that he was happy with my work. When he asked me, “Do you have any questions?” By nature, I am big on adding the word self between the words –“constant improvement”. So, I replied...

Karen Dietz's insight:

Article Link: https://www.linkedin.com/pulse/best-people-leadership-lesson-i-learnt-from-my-former-karthik-rajan 


My LinkedIn buddy Karthik Rajan put together this thoughtful post that gets to the heart of business success: listening for people's strengths and reflecting that back to them.


Sounds easy, or like a nice platitude. But Rajan shares a story that brings it to life, where we can see ourselves easily following his tip. Aha! Great storytelling is at work :)


OK -- but other than that, what has this post got to do with business storytelling??!!


Well, the best way evoke the best stories/qualities from people is to simply acknowledge the best of what you experience with them. Why? So they can experience their magnificence in your presence. And you can experience their magnificence when you are with them. Relationships spiral up, and so does the quality of work.


What does it cost you? Not much, as Rajan points out. In the end, by deeply listening you will discover amazing things about people. And about yourself, interestingly enough.


Of course, this is not a practice where you say one thing, and then turn around to say the opposite about a person behind their back. Someone did that to me recently. That's just lip service that we want to avoid that when we can.


I love story listening and appreciating the best about a person in return. It's a great way to be in a place of constant discovery, celebration, and heart. We can all do the tactical and practical. This other takes work -- but the rewards are great.


Go read the article, follow Rajan's advice, and get your story listening/appreciation gear on. You'll be glad you did :)


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Storytelling: The Foundation For Change

Storytelling: The Foundation For Change | Just Story It! Biz Storytelling | Scoop.it
Personal change is difficult and rare. These 3 strategies help us change even the most intractable habits.
Karen Dietz's insight:

Article LInk: http://www.forbes.com/sites/kathycaprino/2015/02/06/the-3-most-powerful-ways-to-change-people-who-dont-want-to-change/3/


The original title of this article by Kathy Caprino for Forbes Magazine is "The 3 Most Powerful Ways To Change People Who Don't Want To Change". You'd never know that storytelling is the bedrock for all change.


Caprino is interviewing David Maxwell, one of the authors of a favorite book of mine, Influencer. Before social, personal, or structural can be leveraged to make a change, the dominating story needs to be dealt with first. Tips for how to do so are shared.


Go read the article. It makes tons of sense. Want change? Story it first.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Fab Brand Mash-UP: A Poet Jams With An Orchestra

Fab Brand Mash-UP: A Poet Jams With An Orchestra | Just Story It! Biz Storytelling | Scoop.it
Poet James Massiah makes beautiful music with the Royal Philharmonic Concert Orchestra in a new content project from J20.
Karen Dietz's insight:

Article Link: http://www.fastcocreate.com/3041965/a-poet-jams-with-an-orchestra-in-a-new-campaign-celebrating-blends?partner=rss 


It's Friday and time for some fun! I've got 2 pieces to share with you to bring you into the weekend.


This is the first. I love mashups and here's a beauty -- urban spoken word poetry mixed with classical orchestra. Sounds boring? Hah! It's anything but.


Even better - it's a terrific example of using mashups integrated as part of a brand. Maybe it will give you ideas for your own work.


Watch the first video also which mixes rockin' celtic music with fast hip-hop dancing. For years I've been a big fan of art -- and storytelling -- that pushes boundaries. The short videos here are perfect examples.


Enjoy this and happy Friday!

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The Art of Financial Storytelling -- It's Different

The Art of Financial Storytelling -- It's Different | Just Story It! Biz Storytelling | Scoop.it
Financial storytelling must present compelling information in a manner that will contribute to a company's securities achieving fair valuation.
Karen Dietz's insight:

This is a quick article with a really good point: not all storytelling is created equal.


Oh, we know that when comparing a great story to a so-so story. But the author of this post, GEOFFREY MOGILNER, points about how storytelling fits into the financial investor biz, and how to tell very specific stories. This is a very different kind of storytelling that what we usually find in marketing and biz storytelling articles.


Great to know! This article gives us more ideas about the best ways to tell your particular business stories. Go read it to see if these insights apply to you.

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Super Bowl Storytelling: What Every Brand Should Be Asking Themselves

Super Bowl Storytelling: What Every Brand Should Be Asking Themselves | Just Story It! Biz Storytelling | Scoop.it
There’s nothing quite like being a Super Bowl advertiser. It’s a moment when everyone’s eyes are on your brand, and one of those rare opportunities when consumers treat your ad as free-standing…
Karen Dietz's insight:

Author Sam Martin gets right to the heart of the matter with his article on all those Super Bowl ads we've been enjoying. 


Lots of storytelling has been going on -- but so what? As Martin says, if companies are thinking wisely about their storytelling, the ones who win big are those who see their ad as the start of a story, not the whole enchilada.


Great point! Read the article for the best question any company can ask itself about tis storytelling. Then take his advice for ways to have your business storytelling bring home results.


Many thanks to brand storyteller Omar Kattan for bringing my attention to this worthy piece!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot | Just Story It! Biz Storytelling | Scoop.it
In New York's Red Hook, citizens have taken connectivity into their own hands.
Karen Dietz's insight:

I love love love this story -- and the visual storytelling makes me cranky cranky cranky. It's a great example of what NOT to do.


What's the story?

Did you know that there are parts of New York City -- yes NYC! -- where people can't get access to the Internet?


Yeah, that was a shocker to me too. The mountains of Appalachia or the wilds of rural Montana -- I can see that. But not NYC.


So here's a story about how a community solved that problem for themselves. It's brilliant! As you read the story you'll be applauding resident's ingenuity, solutions, and results.


Now -- what is making me so cranky? Well, the video shared is great. But the rest of the photos accompanying this post? Very biased and they only perpetuate stereotypes -- abandoned buildings, bleakness, bars. And oh, BTW -- this post is about people but there are NONE in the photos. What's up with that??!!


The photos are beautiful. But they tell me more about the biases of photographer and the writer who included them than about Red Hook and its residents. I did a quick search on Google for images of Red Hook NY and found plenty. From those photos I got a much better sense of the community that showed the complete picture.


What gives me the right to be so cranky? I spent 3 years with anthropologist Dr. Ray Birdwhistell in the use of photography for understanding a group or culture. Those 3 years were all about how to remove your own biases from the camera lense so you could really see what's going on. 


The photos here really do a disservice to Red Hood and its residents. Now no one is perfect and we all make mistakes. But this is a little too blatant. I'm sure the author was under a crunch deadline and grabbed photos from Flickr in a rush instead of just being lazy. I'm sure the photographer (yonijrj) took these photos for his/her own purposes, never intending these consequences. I am dismayed at the end result, however.


So here are a few simple rules for effective visual storytelling in your articles:

  1. If your post is about people, show people!
  2. Use photographs with clear intent and mindfulnes. 
  3. Be aware of your own stereotypes and biases as best you can so you are not blindly promoting them.
  4. Know that photos have consequences. Use them wisely.
  5. Make sure the photos you select really reflect the emotional core and key message of the story.


OK -- rant done. May your visual stories reflect the best of your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Your "How to" Series Building Storytelling Skills

Your "How to" Series Building Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...
Karen Dietz's insight:

Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a "How-To" series where she analyzes a specific story, sharing with us what makes it great.


What a fabulous idea! And lots to learn about effective storytelling here.


There are 2  basic ways to learn storytelling:  

  1. practicing your stories with a coach or in a storytelling workshop
  2. or, watching others tell a story really well and then having a trained professional comment on what's working is one of the best ways to learn storytelling.


Thank you Annette for helping us improve our storytelling skills through method #2.


I hope everyone enjoys the stories and analysis and learns lots. Story on!

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Annette Simmons's comment, February 25, 10:33 AM
My twitter is @thestoryfactor and website is www.annettesimmons.com
Karen Dietz's comment, February 25, 1:26 PM
Got it Annette! The software automatically filled in the link. But now I know :)
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Fab Infographic: Narrative Lead Nurturing Model To Grow Business

Fab Infographic: Narrative Lead Nurturing Model To Grow Business | Just Story It! Biz Storytelling | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…
Karen Dietz's insight:

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Miklos Szilagyi's curator insight, February 24, 3:52 AM

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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In Storytelling, Get A Bigger Win By Focusing On Solutions

In Storytelling, Get A Bigger Win By Focusing On Solutions | Just Story It! Biz Storytelling | Scoop.it
Some groups are adopting a storytelling genre that focuses on how communities rebuild and recover after natural disasters and other difficult times.
Karen Dietz's insight:

I've written before about news stories using a structure (the pyramid with the key message/details in the first paragraph) that is the direct opposite of classical storytelling (inverse pyramid with key message at the end). So I was fascinated by this article that talks about how and why news stories need to change -- and the role business and nonprofit stories can play.


I love the concept of 'restorative stories' as an antidote to the newsfeeds. And the call to news organizations to tell better stories. The role of nonprofits and business? To craft 'restorative stories' as a way to build visibility, advance their vision/mission, grow, and make a difference in the world. Makes perfect sense to me.


So the question is -- are you telling restorative stories? Read the article to find out. Great points are made here, along with concrete steps to take. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Stuck? Four Fab Ways To Find Your Story

Stuck? Four Fab Ways To Find Your Story | Just Story It! Biz Storytelling | Scoop.it
In the beginning, finding good stories is difficult. If only because your brain keeps saying, “I can’t tell stories.” or “I’m not a storyteller.” Trust me; if you are breathing you tell stories. Th...
Karen Dietz's insight:

Colleague Annette Simmons, author of several ground breaking books on business storytelling, has written this terrific post helping anyone get unstuck about their stories.


This article goes hand-in-hand with another post I curated last week from colleague Shawn Callahan on spotting stories.


What I love about this post is how Simmons starts off -- with the hidden fear we all have about storytelling. She then gives clear directions for finding your stories that will get you over that hump.


Hey, even I freeze up when someone out of the blue asks, "So tell me one of your stories". I like all of Simmon's 4 buckets and use them to break up that frozen place I sometimes find myself in.


Enjoy this post and get story-ing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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A.K.Andrew's curator insight, February 18, 11:22 AM

Always good to have new ways to jumpstart your work

 

Miklos Szilagyi's curator insight, February 20, 10:12 AM

Like it...

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Storytelling In Content Marketing: How To Actually Get You More Sales

Storytelling In Content Marketing: How To Actually Get You More Sales | Just Story It! Biz Storytelling | Scoop.it
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri
Karen Dietz's insight:

Growing your business through content marketing (blogging, videos, SlideShares, podcasts, social media posts, guest articles, ebooks, etc.) is important.


The way to make your content appealing, shareable, build a following, etc. is through storytelling. No storytelling? That's like having an Oreo cookie without the yummy center. Flat. ALL of your content should be telling stories.


So we are going along, crafting better stories and (hopefully) growing the biz. That's a lot of blood, sweat, and tears. And occasional jubilation :)


But how do you know if all that storytelling effort is actually driving sales? I want to see this mystery solved. Neil Patel at KISSmetrics to the rescue. He gives us tips, tools and his own experience to know if conversions and sales are actually happening. And what to do if they are not.


It's great that he shares with us his own journey and stats for how blogging has grown his business, and how we can too with the variety of tools he tells us about.


Steps to take?

  1. Read the post
  2. Check out the tools and figure out which ones are best for your biz, or the best to suggest to clients
  3. Track track track using the tips Patel gives
  4. Experience the ROI
  5. Tell me your story


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Friday Story Musings #1 - Story He(art)

It's Valentines Day tomorrow so let's get to the heart of the matter about business storytelling.-- Created using PowToon -- Free sign up at http://www.powtoon.com/jo...

Karen Dietz's insight:

What a perfect time to celebrate the link between Valentines Day and business storytelling (it's all about the heart)!


And art :))


We get so caught up in the rough-and-tumble world of winning business, it is easy to overlook that stories are an art form. This means that the 21st century cutting edge business skills of design, creativity, flow, and collaboration are all hidden gems within storytelling just waiting to be mined.


Happy Valentines Day and more to come on this topic!


This post was written for Karen Dietz' curated content on business storytelling at www.scoop.it/t/just-story-it 

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Developing The Habit Of Noticing Stories + Free E-Book

Developing The Habit Of Noticing Stories + Free E-Book | Just Story It! Biz Storytelling | Scoop.it
Visit one of Australia's top rated business blogs. The team at Anecdote share insights on business strategy, storytelling, leadership and collaboration.
Karen Dietz's insight:

Article Link: http://www.anecdote.com/2015/02/vital-habit-of-noticing-stories/ 


This Monday I was working with a client. Their company is littered with stories. Yet the CEO was lamenting, "What stories do we have to tell??!! I can't think of a single one!"


The problem was quickly fixed, and it is a common one my clients tell me about. So imagine my delight when this morning I receive the latest newsletter from my biz story colleague Shawn Callahan, CEO of Anecdote. His latest blog post is all about how to notice stories.


He's got some great tips in this quick article. Even better, scroll down to gain additional insights addressing other issues in business storytelling.


But wait wait! Don't go yet! Shawn also announced that his latest free e-book is now available for download: Character Trumps Credentials: 171 questions that help leaders tell great stories that influence, inspire and engage.


In coaching and workshops I always spend time on "the art of the question". Shawn has developed a great resource. Some of the questions use classic story prompts. Others might take an additional question or two to get to the story. Regardless, go grab this now and start using it.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, February 12, 2:46 PM

Great @Karen Dietz share on her favorite topic - storytelling.

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Success Stories: 6 Reasons They Fail In Sales

Success Stories: 6 Reasons They Fail In Sales | Just Story It! Biz Storytelling | Scoop.it
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Karen Dietz's insight:

My story selling colleague Michael Harris writes an insightful article here about the dangers of relying on success stories to make a sale.


Oh, success stories have their place. But are way overused. In fact, in sales, success stories are often offered as the only kind of story to tell. So I like this article because adds much more to our understanding about using stories in sales -- and business success.


Here Harris goes through 6 reasons why success stories don't often work. You can take each of his tips for integrating better storytelling into your sales efforts. What you share will be more relevant to customers, and actually close the deal.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 11, 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...

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This Brand Storytelling Rocks Valentine's Day With "The Proposal"

This Brand Storytelling Rocks Valentine's Day With "The Proposal" | Just Story It! Biz Storytelling | Scoop.it
For Valentine's Day, Cartier conjures a three-way love story, of the most romantic kind.
Karen Dietz's insight:

Article Link: http://www.fastcocreate.com/3042052/cartier-brings-big-romance-and-rocks-to-valentines-day-with-the-proposal?partner=rss 


OK -- here's the second Friday Fun piece I promised you. This one will tug at your heart strings.


I couldn't stop watching this ad video -- at 6 minutes log! It's fabulous storytelling. When I started, I'm thinking to myself, "Yeah, right -- I wonder how long I'll last before I get bored." I was hooked though and was amazed 6 minutes flew by so fast. Talk about being engrossed.


There are actually 3 stories interwoven here. The piece is by Cartier jewelry for Valentines Day. It's very targeted brand storytelling. So far it's working for me!

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National Storytelling Week + Fab Basic Storytelling Tips

National Storytelling Week + Fab Basic Storytelling Tips | Just Story It! Biz Storytelling | Scoop.it
National Storytelling Week (Sat 31 Jan to Sun 8 Feb) was set up by the Society for Storytelling 15 years ago and aims to promote the oral tradition of storytelling; celebrating our most ancient art form.

Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:

Did you know it's National Storytelling Week? Well -- now you do :))


I always advocate for oral storytelling in business because of the critical skills people learn that go way beyond making a sale (although that's important, too). Skills like better communication, visual language and design, leadership, transformation, thinking on your feet, customer connection, word of mouth marketing, etc. I could go on and on. 


It takes longer to learn these skills through writing. I'm all about finding hacks (maximum return with less time) for greater efficiencies. Storytelling is a great hack for all kinds of purposes.


Of course it takes time to learn oral story skills! But it's all about taking the time now to build those skills so you can go fast later. 


Story on!

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Dominique Taste's curator insight, February 5, 2:15 PM

10 étapes à transposer de la pratique du conte oral au storytelling et quelques conseils pour vous entraîner, mémoriser et bien restituer votre storytelling à l'oral.

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, February 4, 6:26 AM

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Storytelling--Best Practices + Case Studies For Winning Big

Storytelling--Best Practices + Case Studies For Winning Big | Just Story It! Biz Storytelling | Scoop.it
If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices.

Via Gregg Morris
Karen Dietz's insight:

What a great article! Thanks to fellow curator Gregg Morris @Gregg Morris for finding and sharing it.


Here's what I like: the case studies and proof the author, Jasmine Henry, uses to back up her points. Gotta love that. No wild speculation here -- just solid material on how storytelling has produced results for real companies, and why.


The tips given are also right on. Go read the article, grab the examples, and follow Henry's advice. It's a great way to start off the week and the month of February!

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Cathryn Wellner's curator insight, February 3, 9:35 PM

Good one, Gregg Morris. Thanks!