This story inspired Rosa to believe in the product, and she passed her belief on to her customers as she repeated it to them. After Rosa told her story at a loan officers meeting, credit life sales went through the roof.
Here's what I like about this article: it explains exactly why sharing stories in the sales process brings sales.
Once you understand the 'why', it's much easier to start doing the 'how'. There are tons of articles in this collection to help you with the 'how' if you have questions. Just go up to the Tags tab above and select 'storycrafting'. You will find all you need.
If you need more ideas about what types of stories to use and when during the sales cycle, select the Tag 'sales' for more info.
Enjoy this post and the results you will receive by sharing stories!