Any marketer worth her salt has always understood the power of storytelling. Stories are the blood that pumps through any vital community. They document our histories, they educate us, they entertain us, and at their best they inspire us into action. We’re evolving from storytelling to story sharing, and we're on our way to story making.
Love these concepts! This is a quick piece that will get you oriented away from storytelling as a 'push' medium and into thinking about storytelling as a 'pull' medium.
If properly understood, the dynamics of storytelling focus on story sharing. That requires listening, and creating sustainable storytelling within your organization.
Sustainable storytelling (I keep talking about this recently so my apologies for repeating myself) if you haven't read some of my recent article reviews, are the structures and processes a business puts in place to regularly find, collect, and share stories in ongoing ways. The focus is on building storytelling into the organization as a core competence.
This article helps point the way to how storytelling is evolving in the business world -- for the better I must say!