Phoenix ad pro Park Howell share his simple and fun exercise to help you craft more sustainable and compelling stories to sell your green marketing, product or service.
Here's a downloadable worksheet that promises to help you tell better stories. It's from a marketing/advertising perspective, so it is not your usual 'story structure' or 'story elements' checklist.
The article is not about sustainable storytelling, however. In my book, sustainable storytelling is all about the structures + processes that an organization puts in place to find, gather, craft, and share their stories as a core business activity.
The post is about finding and crafting your biz stories.
And the article includes directions for how to complete the worksheet. I've looked it over and will try it. In the meantime, give it a go and I'd love to hear your thoughts.
PS -- the comments to the blog post are good reading too!