Product design, management, and marketing starts with solid storytelling, but the goal is to have it evolve into an immersive story experience.
I love a good story. Whether reading a juicy novel, watching a nail-biting film, listening to an animated reporter recount the events of a disaster, or keeping tabs on real life courtroom drama, we’re clearly captivated by the experience enough to keep us coming back.
No, actually it’s more than that. It COMPELS us to seek out more because we CRAVE the effect. It feeds the pleasure center of the brain. Yes, it has the same effect as taking a drug!
Why? Maybe it’s the edge of the seat suspense. Perhaps it’s the lure of gambling with predictions. It could simply be it reflects what we’re feeling or going through at the time. Whatever the reason, the elements that move us from passive observation to immersive experience are the same no matter the source or medium.
What a great article unpacking the creation of a story experience. Why do you want to know this? Because product/service development and marketing is moving fast into this realm. What is your customer experience? How do your products/services create experiences for clients? How do you link your biz stories and these experiences together to generate raving fans?
This post helps us tease out these questions and answers. For sure this is still a developing conversation -- yet one I hope you continue to pay attention to.
Thanks for finding and sharing this Gregg @greggvm!
Via Gregg Morris