The Art Of Storytelling In Business Communications And Public Relations...
Want to get media attention/press buzz for your product or service? Then tell your story and make sure it connects with fresh issues in your industry. Don't send out announcements. That's the advice of PR professional Lou Hoffman in his latest post.
Even seasoned marketing folks forget this so it is a good reminder to us all. There's a nice chart to illustrate his points and the explanation makes perfect sense.
Now go get 'em!