Just Story It! Biz Storytelling
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Telling your organisational story

Telling your organisational story | Just Story It! Biz Storytelling | Scoop.it
Internal Communications can be defined in a number of ways; but the primary objective of the function should be to share your organisational narrative with employees, and facilitate and encourage c...


I like this article about internal organizational story sharing because it is all about focusing on listening to, and validating, the voices of your staff. So often companies forget that organizational storytelling is not just simply telling your story to the outside world. It is also about carefully nurturing, crafting, and sharing the stories being told within your organization.


There are good insights and tips in this article that will give you solid ideas of what you can do to get started immediately.

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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to work with stories in leadership, org culture, key business functions, and the like. 

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message at linkedin.com/in/karendietz and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Brand Story: What Consumers Want Isn’t What You Think

Brand Story: What Consumers Want Isn’t What You Think | Just Story It! Biz Storytelling | Scoop.it
We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.
Karen Dietz's insight:

Link: 

 

https://www.fastcodesign.com/90127471/we-studied-brands-around-the-world-what-consumers-want-isnt-what-you-think

 

I love this post! The author shares solid research about why most branding fails and what customers really want when they do engage with a company.

 

Bottom line: successful engagement (B2C + B2B) with customers is all because you are sharing multidimensional content through lots of different stories.

 

Way too often businesses share multiple stories hammering home 1 idea or emotion like: happiness (Coke), safety (Volvo), speed (Jaguar).

 

Read the article for more details and the 4 emotions customer like the most.

 

Bottom line: forget share of mind -- it's all about share of emotion these days.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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LUCK: The Science of Transformational Leadership with Storytelling

LUCK: The Science of Transformational Leadership with Storytelling | Just Story It! Biz Storytelling | Scoop.it
Some leaders make change look easy. While most strive to drive change through persuasion, they stoke our imaginations and inspire us to embrace daring new visions. How do they do it? Is there a secret formula or are they just lucky? The simple answer is yes. But their luck isn’t random. They create it from the inside out using a step-by-step process that anyone can learn. This article is the first installment of an ongoing series in which John Marshall Roberts will share this “secret formula” for becoming a transitional leader.
Karen Dietz's insight:

Original link: 

http://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/john_marshall_roberts/luck_science_transformational_leade

 

What does storytelling have to do with leadership -- especially transformational leadership? Well, here's the answer.

 

And storytelling skills are at the core of transformation. If you want to make a difference in the world -- no matter how large or small -- mastering storytelling is essential.

 

All 4 steps of the LUCK model are storytelling or story listening skills. To be successful, you've got to have both.

 

Enjoy this read and upping your game to make your world a better place.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Ron McIntyre's curator insight, June 1, 5:21 PM

What do you think?

 

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Story Or An Anecdote -- Which Are You Telling?

Story Or An Anecdote -- Which Are You Telling? | Just Story It! Biz Storytelling | Scoop.it
No, it’s not just you. You’re not just imagining that half the blogs and books you’ve read in the last few years have urged you to learn to tell a grea
Karen Dietz's insight:

Original link: http://www.huffingtonpost.com/entry/are-you-telling-a-story-or-an-anecdote_us_59281fc4e4b065b396c06c14

 

OK -- are anecdotes stories and why should we care?

 

Not everyone agrees that anecdotes are stories. So I've found 2 articles for you about this. Here's the first one. I'll curate the second one tomorrow.

 

This post distinguishes between the 2 in a way that makes sense. Even better, it shows when you'd want to share an anecdote, and when you're better off sharing a story.

 

Keep both in your hip pocket for career success. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Story Wisdom From Calvin & Hobbs

Story Wisdom From Calvin & Hobbs | Just Story It! Biz Storytelling | Scoop.it

Too true, too often!

Karen Dietz's insight:

LOL -- I just couldn't resist sharing this with you. Enjoy the chuckle!

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Just For You: 11 Personal ROI's From Mastering Storytelling

Just For You: 11 Personal ROI's From Mastering Storytelling | Just Story It! Biz Storytelling | Scoop.it
It's been a wild ride coaching and training leaders in business
storytelling. Over the years, here are the 11 amazing ROIs I've received as
a business storyteller. You will receive these same gives as you too,
master business storytelling.
Karen Dietz's insight:

Of course, there are hard and soft ROIs your business will experience with business storytelling.

 

But hardly anyone talks about the ROIs you will personally gain from mastering business storytelling. So I spent some time putting this blog post together, talking just about these benefits.

 

Dig in here and see what is possible for you. You may be surprised!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Want Results? The ROIs of Business Storytelling

Want Results? The ROIs of Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
What are the ROIs for business storytelling? Dig into this article for
examples of both hard and soft ROIs, and the difference storytelling makes
in leadership, performance, and business growth.
Karen Dietz's insight:

How do you start getting your head wrapped around the ROIs for business storytelling?

 

In this blog post I go over the 3 levels, 18 types, and 5 impacts of business storytelling ROIs. 

 

This will definitely help you get started, and bring some clarity to figuring out the ROIs for your particular business.

 

Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck

Successfully Delivering Your Story: The Ultimate Startup Investor Pitch Deck | Just Story It! Biz Storytelling | Scoop.it
After 14+ years of writing hundreds of investor pitches that raised hundreds of millions of dollars — here’s the winning formula! When you see about 50 pitch decks a week over 14 years, you see A LOT…
Karen Dietz's insight:

What a great pitch deck that follows the structure of a story!

 

We've known for quite awhile that when pitching your company to funders, you've got to tell your story -- of the problem, solution, your biz plan, benefits, etc.

 

But how do you put it all together using narrative structure? Well, here's your easy to follow guide. After reviewing dozens of these over the years, this one will definitely work for you and bring in those bucks (as long as your product, solution, benefits are spot on).

 

Happy fundraising...

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Marc Kneepkens's curator insight, April 4, 3:35 PM

Excellent article on how to weave your 'story' in your pitch deck and all elements of your presentation.

Dennis Swender's curator insight, May 20, 6:25 AM
A content creation package for multiple venues
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The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous

The Danger Of Frothy Startup Stories From The Man Who Made Tech Co's Famous | Just Story It! Biz Storytelling | Scoop.it
Regis McKenna, Silicon Valley’s cultural shaman, explains why many startups (*cough* Uber) find it hard to live up to their brand stories.
Karen Dietz's insight:

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Everett Bowes's curator insight, March 7, 11:18 PM

What a fab post about branding, corporate narratives, and what makes them successful

 

As Regis McKenna says, brand is a memory. He's getting at the dynamics of the story experience here, and the impact of story on corporate culture -- not simplistic messaging. What I love about this article are the points he makes about tech titans like Apple, Intel, Toyota and others who have a corporate narrative that reflects who they are.

 

I also like how he points to HP as a company that lost its narrative, and lost its way in the marketplace.

 

There are many more insights here about startup stories, serial entrepreneurs, pivoting your story when needed, and the link between corporate narratives and success.

 

This is an interview and quick to read, yet full of meaty material.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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We Want More Innovation! What Business Leaders Really Mean When They Say This & It's Link To Storytelling

We Want More Innovation! What Business Leaders Really Mean When They Say This & It's Link To Storytelling | Just Story It! Biz Storytelling | Scoop.it
Creative breakthroughs are driven by your team's ability to truly understand the people they serve.
Karen Dietz's insight:

OK -- this article points out an essential ingredient that drives innovation in companies.

 

It's not teamwork. It's not design principles. It's not collaboration. It's not genius talent. Nope -- it's a dynamic that is underneath all of these.

 

So what is it? Empathy! I love the research cited here because the link between innovation and empathy is not obvious. The examples share here are solid, too.

 

And of course, what is the fastest, most efficient way to build empathy? Through story sharing. That's the critical role of storytelling. Here's the formula:

 

innovation = empathy through storytelling

 

I'm sure my math folks could come up with a real mathematical formula :)

 

Dig into this post to get all the goodies.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Leadership, Storytelling and The Power of Meaning

Your Leadership, Storytelling and The Power of Meaning | Just Story It! Biz Storytelling | Scoop.it

What makes life meaningful for you?

Writer Emily Esfahani Smith has dedicated her latest book to answering that question, and an entire chapter to the role of storytelling. She interviewed our Artistic Director, Catherine Burns, to learn about the story crafting process.

Karen Dietz's insight:

Here's what I like about this post -- it shares a true story about how transformative telling your story can be.

 

The premise of the article is to talk about the book The Power Of Meaning by Emily Esfahani Smith, which I just bought. Both the story and the book explain how being coached in telling your stories can radically change your world.

 

I've experienced this with every single coaching client I've worked with since I began coaching leaders in storytelling in 2001.

 

Go read the post so you can understand why, then story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Transformational Storytelling: The Real “State of Power” is Culture

Transformational Storytelling: The Real “State of Power” is Culture | Just Story It! Biz Storytelling | Scoop.it
A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…
Karen Dietz's insight:

Part of my Transformational Storytelling System for businesses and leaders focuses on the ability to use storytelling to transform yourself, your company, your community -- or bigger systems like the world.

 

In order to be effective in transforming culture/community/world, awareness needs to be built around the narratives regarding business, economics, debt, power, etc. that we are all immersed in.

 

Here's a blog post that really starts talking about these narratives, offers ideas for creating shifts, and an approach to use. It's just an overview, but there are links to follow and explore more.

 

Want to make a bigger impact and leave a lasting legacy? Then dig into this article. Just be prepared to confront the uncomfortable...

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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jessica benton's curator insight, February 23, 2:52 PM
This relates to what we have discussed in class about culture because it mentions that the people are separated into different categories that are set by wealth and also by what the believe. I believe this article is very insightful about what the true meaning of proverty being reduced was just a fix. It is set at a superficial level. Also it talks about how it will have a "design science" for social change which i find very intriguing.
Hunter Reynolds's curator insight, February 27, 4:38 PM
We are all a part in our culture and this really relates to our chapter. I thought that this article had a good message that we are a part in our culture. This is an obvious thought but a true one. We can make changes if we work hard enough. This relates to our unit because we are learning about different cultures and everyone there is a part of it.
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Just Story It! Biz Storytelling | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.
Karen Dietz's insight:

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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donhornsby's curator insight, February 23, 9:22 AM
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
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Origin Stories: The iPhone's secret origin story

Origin Stories: The iPhone's secret origin story | Just Story It! Biz Storytelling | Scoop.it
Slide to Unlock
Karen Dietz's insight:

https://www.theverge.com/2017/6/13/15782200/one-device-secret-history-iphone-brian-merchant-book-excerpt

 

Here's a fab Origin Story about the iPhone for your Friday/weekend reading.

 

It's a bit long, but fascinating. There's so much more to the story than you can imagine. Secrecy, drama, and surprises are all included. Plus it's a good history lesson in innovation, and really how new ideas become reality.

 

Enjoy this piece.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Want an Influential Presentation? A Checklist

Want an Influential Presentation? A Checklist | Just Story It! Biz Storytelling | Scoop.it
Ask yourself these questions.
Karen Dietz's insight:

Original link: https://hbr.org/2016/10/a-checklist-for-more-persuasive-presentations?_scpsug=bookmarked_595085#_scpsug=bookmarked_595085

 

Well.... I like this post and then I don't.

What do I like? I like the simple way the author lays out the structure of an effective presentation.

 

What don't I like? One of the 6 steps is "include a story." But if you look at all the steps, the ENTIRE presentation becomes a story -- which is way better. The author completely missed this.

 

This points to 2 things to remember when putting together a presentation that influences others:

  1. Structure your entire presentation as a story using these steps
  2. Include at least 1 quick story about a client & their results (or a product/service story) somewhere in your narrative presentation.

 

In other words, do both!

 

Oh, and BTW -- I don't like the word "persuasion' in general. That's because persuasion is often about manipulation ("eat your broccoli and you can have dessert"). Influence is about shifting mindsets by offering experiences. Stories are experiences :) 

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Wow! We’ve become masters of anecdotes, and terrible at telling real stories

Wow! We’ve become masters of anecdotes, and terrible at telling real stories | Just Story It! Biz Storytelling | Scoop.it
It’s a well-documented paradox of modern relationships: Our digital tools allow us to connect in ways that feel both intimate and distant. We can be reached at all times and across great distances, but the ties that bind us are superficial. Quick updates (even the occasional humblebrag) are better than radio silence when th
Karen Dietz's insight:

Original link: https://qz.com/991735/weve-become-masters-of-telling-anecdotes-and-terrible-at-telling-our-friends-real-stories/

 

As promised, here's the second post I recently found about anecdotes versus storytelling.

 

I found this piece quite intriguing because it points to a possible decline in storytelling in favor of sharing quick anecdotes. What I like however are the tips for how to really share a story in conversation. Great stuff!

 

Anecdotes have their place, but never share an anecdote when a real story is called for (and that's way more often than you think!)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

 

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Client Storytelling And It's Evolution 

Client Storytelling And It's Evolution  | Just Story It! Biz Storytelling | Scoop.it
When you need to involve and enthuse clients with the projects you are working on together, video can be a far more effective presentation tool than the trusty PDF or PowerPoint. Made by Many's Alex Harding shares how they use video to tell product stories
Karen Dietz's insight:

Original Link: https://www.creativereview.co.uk/evolution-client-storytelling/

 

Here's a terrific piece about the power of using video to share your client/product stories. But the article has bits of wisdom to share about other critical storytelling in business issues like:

  1. Building a culture of storytellers at work
  2. Teach like you preach
  3. Praise like you should

 

It's a nice piece, and another reminder about the power of video storytelling in client presentations.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

 

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Want Success? Know Business Storytelling's Dirty Little Secret

Want Success? Know Business Storytelling's Dirty Little Secret | Just Story It! Biz Storytelling | Scoop.it
Most leaders and companies are only going to be mildly successful with
storytelling. Results are lackluster or don't last. Sometimes it results in
"Oh, we tried that here. It didn't work." Find out why and what to do about
it.
Karen Dietz's insight:

Not every business storytelling program will be successful. And I've heard too many comments from companies like "Oh, we tried that here...it didn't work."

 

So what does make business storytelling successful? In this blog post I spell it out exactly. Don't waste time, money, and effort because you don't know how to be successful.

 

Time to get your story on based around success principles. I  hope these tips make a difference for you.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Workshop Info: Story Strategies for 2017

Workshop Info: Story Strategies for 2017 | Just Story It! Biz Storytelling | Scoop.it
Storytelling in business, transformational storytelling, leadership coach,
storytelling speaker,
Karen Dietz's insight:

Want to figure out your Story Strategy for 2017 and beyond?

 

I only have 5 seats left for my CEO/Sr. Exec Story Strategy workshop next Wed. afternoon here in San Diego.

 

Follow the link for more info or to register. If you want on the list for a personal invitation for the next San Diego event -- or the virtual workshop -- go to http://www.juststoryit.com/contact and send me a note.

 

Chat soon!

Karen

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Flow States, Leadership -- and Storytelling

Flow States, Leadership -- and Storytelling | Just Story It! Biz Storytelling | Scoop.it
Think of the last time you were completely immersed in a particular activity. You lost track of time; your concentration was at its maximum; it was instantly clear what to do next and how; all the…
Karen Dietz's insight:

Here's a quick, but really good article on the significance of flow states and improved leadership.

 

What's a flow state? As the author Evan Sinar says, it's "total absorption in the task at hand; the task taking precedence over everything else, and actively working on the task itself becomes its own reward."

 

We've all had these types of experiences where we are 'in the zone' and we lose sense of time. Productivity and creativity soars when we are in a flow state.

 

Sinar discusses why flow states for leadership are important, companies who are focusing on this as part of their leadership development, and how to set up flow state experiences.

 

Here's my addition -- for years I've noticed that when a person is immersed in telling a story, it's actually inducing a little mini-flow state. The higher the risk (i.e. a big presentation), the more intense the flow state.

 

The more you develop your storytelling skills,  you are actually at the same time building your flow state muscles. The more you experience flow states, the easier it is to trigger them. 

 

Pretty neat, huh?

 

Story on and get into flow!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Ivon Prefontaine, PhD's curator insight, April 8, 7:42 PM
To be fully engaged in what one is doing is essential. Time appears to stand still in those moments. Educating is leading, thus pedagogy/andragogy, which also involve leading, can involve flow.
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The Best Articles On Why Biz Storytelling Works

The Best Articles On Why Biz Storytelling Works | Just Story It! Biz Storytelling | Scoop.it
When you meet someone for the first time or reconnect with an old friend or go to a dinner party what takes place? Think of any situation where you are interacting with others. We share an anecdote…
Karen Dietz's insight:

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

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Everett Bowes's curator insight, March 9, 8:16 AM

Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove.

 

Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

Charlie Dare's curator insight, March 28, 6:55 AM
Could it help artists sell anything ?Here is a fab post that list 7 little known -- but very powerful -- articles on why business storytelling works. Each post has its own unique perspective from different fields. Taken together it's a treasure trove. Enjoy digging into these posts and keeping them handy. I know I learned a few things while reading them.
Art Jones's curator insight, March 28, 8:59 PM

Excerpt:

"Storytelling helps us make sense of our lives and the world around us. They are an incredibly effective method of finding and sharing meaning and context. Mary Catherine Bateson, writer and cultural anthropologist, believes that, “The human species thinks in metaphors and learns through stories.” We are hardwired for stories because we have been telling them for centuries."

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Business storytelling: How it drives finance and economics

Business storytelling: How it drives finance and economics | Just Story It! Biz Storytelling | Scoop.it
History shows us that narratives play an important role in market behaviour. But new research shows that all it takes is a simple story that matches our preconceived notions.
Karen Dietz's insight:

Here's a fascinating article demonstrating very clearly how storytelling shapes our thoughts about the economy and marketplaces.

 

Solid research is shared that shows how narrative drives how we think, feel, and act regarding the economy.

 

It's a cool piece. As the author Brendan Markey-Towler says. "The financial markets are not driven by the “mechanics” of interest rates and money alone. They are driven by one of the most ancient traditions of humanity – stories." People ignore the power of economic and financial stories at their peril.

 

The writer of the article is from Australia, but the principles remain the same no matter what country you live in.

 

Want to get smarter about finance, our economy, political policies, and how to respond? Then get these insights into your brain.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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A CMO's thoughts on why storytelling is dead

A CMO's thoughts on why storytelling is dead | Just Story It! Biz Storytelling | Scoop.it
Mastercard’s global chief marketing and communications officer, Raja Rajamannar, says the brand has shifted its focus from storytelling to story-making.
Karen Dietz's insight:

Well, what a load of malarky. Of course the headline caught my eye. Storytelling is now dead??!!

 

I dug into the article and realized how uninformed these CMO's views are.

 

First, the CMO is equating storytelling with messaging. Yes, 1-way messaging is not as effective as it used to be, which is why he says it's 'dead'. What he doesn't realize is that storytelling is a 2-way street.

 

Another point he makes is that people want experiences, not storytelling (which is messaging in his mind). What he has no clue about is that stories ARE experiences! They are mini-simulations for listeners.

 

When he says Mastercard is now all about focusing on customers creating experiences for themselves, he's really saying that he wants customers to have great experiences with the brand that they can then tell stories about.

 

So storytelling is still incredibly important for Mastercard -- but the CMO doesn't think so.

 

It's junk 'knowledge' like this that hampers companies from really leveraging business storytelling and gaining powerful results. It's crazy that a Chief Marketing Officer is so clueless. Read this post and weep -- and avoid this kind of thinking like the plague.

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Art Jones's curator insight, March 2, 7:12 PM

I respectfully disagree with the Mastercard CMO who say's "Storytelling is Dead".  

 

So here is the deal. We are living at a time when each of us has the amazing power of the smart device in a briefcase, pocket or more likely grasp tightly in our hand. Smart devices have made today's consumer the most empowered consumer ever. Today's consumer has the answer to virtually any question they might ask about any buying decision they might be considering at their fingertips. The truth about the empowered consumer is she is still very engaged by compelling storytelling. Why, because she is human!  

 

Since the beginning of time, humans have been wired to respond to STORY.  Story can call us to take action, story is used to govern, story works because story has the power to change the biology of us humans.

 

Neuroscientist studying story, tell us their research shows when we hear happy, empathetic or stressful stories our body releases a different hormone for each story type. So, we have scientific proof that story has the ability to change the biology in humans.

 

Story has not lost it's ability to affect the hormones that flow through our bloodstream, as such story has not lost it's ability to call us to action.  Our easy access to information and our ability to at the drop of a hat  produce our own compelling stories, is what's new.  We have become pretty good producers of stories and perhaps because of our always on existence we have become a wee bit story jaded.  

 

The way humans respond to story has not changed. Story remains a powerful force for humans to reckon with.

 

  • So, is storytelling dead? NO. 
  • Has the way an audience intrinsically responds to story changed? NO, humans are wired to respond to story.
  • Do audiences expect more from the modern day storytellers? YES! Today we want to be collaborators and co-creators of the brand story.

 

We've come a long way from the days of stone tablets, quill pens and the Guttenberg Press. The technology for telling stories may constantly evolve yet as long as we are human (vs. augmented humans) story will have the powerful impact it always has. 

 

"Storytelling is dead, long live storytelling"

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I agree: Investors Beware The Seduction Of Stories

I agree: Investors Beware The Seduction Of Stories | Just Story It! Biz Storytelling | Scoop.it
In the investing world, stories can prove especially dangerous, and can even serve to kick start a multitude of other firmly embedded behavioral biases, , investors, personal finance, banking, private equity
Karen Dietz's insight:

I can hardly believe that I'm curating this article on how not to get sucked into stories!. But here it is.

 

With claims of "fake news", lies, paid protesters, and the like making today's headlines I think we are all being confronted with questions about what's real, authenticity, and better ways of being human beings. The dynamic is called "over-storying" (1 story is being drowned out by another, and usually not in a good way).

 

Storytelling ethics and best practices are becoming more critical than ever before, particularly because they are being breached on a regular basis. 

 

This post clearly explains distorted narratives about stock market investments, along with tips for how to avoid the stories. It's a quick and great read, and the same advice is applicable across the board.

 

The suggestions are in alignment with what I also teach in my workshops and coaching. And, if you want my storytelling best practices/ethics guide, you can download it here: http://www.juststoryit.com/free-tools-3

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pre-suasion and change: is this real? 

Pre-suasion and change: is this real?  | Just Story It! Biz Storytelling | Scoop.it
Every leader faces the challenge of leading their organization through change. To beat the high odds of failure during change, Dr. Robert Cialdini offers these insights for how leaders can "pre-suade" those they lead to commit to the journey of change.
Karen Dietz's insight:

If you click through to the actual article you will notice the headline is: "4 Ways Leaders 'Pre-suade" Others To Follow Them Through Difficult Change"

 

Sounds like info you don't want to miss! But what is "pre-suasion" anyway? It's a new term from influence guru Robert Cialdini. But what does it really mean??

 

Hard to tell from this post. What I see is that at its core, it's about knowing the dynamics of storytelling and story sharing. For example, one of the 4 ways in this post is honest conversations about the ups and downs of the proposed change -- as a way to build credibility for your vision. In reality, that's both storytelling, story evoking, and story listening. Not that the post or Cialdini recognizes the full dynamic.

 

The rest of the "ways" are familiar -- except for #3: timing is everything. That's a cool little piece of info about when in the year/quarter/month/week to launch a change effort that I'm going to add into my toolkit.

 

Bottom line: "pre-suasion" is new jargon. But linking storytelling to change is much more complicated than the article suggests. Based on my years of experience with org change, I have written articles about storytelling + change, and have a chart that goes along with it. If you are interested in both, go to my webpage and send me an email making the request: http://www.juststoryit.com/contact/

 

Change is a constant -- let's learn how to really use the dynamics of storytelling to ease our way through it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ron McIntyre's curator insight, February 23, 6:45 AM

The important part of this list is #4, find a common ground, because without it change will fail.

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The Origin Story of Atari Founder Nolan Bushnell's Visionary 1980s Tech Incubator

The Origin Story of Atari Founder Nolan Bushnell's Visionary 1980s Tech Incubator | Just Story It! Biz Storytelling | Scoop.it
After bringing us Pong and Chuck E. Cheese's, the legendary entrepreneur built a startup factory that tackled 21st-century ideas with 1980s tech.
Karen Dietz's insight:

Origin Stories come in all shapes and sizes. The post before was all an ad telling Anheuser-Busch's Origin Story. This article is much longer, going into depth about Nolan Bushnell, the origin of Atari, Chuck E Cheese, and other tech companies he founded (yes, the pizza chain had tech roots!).

 

This just goes to show several points:

  1. Even a long story can be engaging
  2. Each Origin Story is unique -- no 2 companies have the same story
  3. Your Origin Story helps define who you are and what makes you unique in the marketplace

 

Enjoy reading this post. Now I just wish I knew more about the Anheuser-Busch Origin story!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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