Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

How To Avoid Getting In Trouble: Ethics and the power of storytelling

How To Avoid Getting In Trouble: Ethics and the power of storytelling | Just Story It | Scoop.it

Mr. Daisey’s stage piece, the powerful response to it, his manipulation of the truth, and what is ultimately his unwillingness to be accountable for deceiving his listeners has me considering the astonishing power of a well told story, the boundaries between truth and fiction, and why storytellers - be they performers, CEOs, textbook writers or parents - need to be mindful of how they say what they say.


I love this post by colleague Laura Parker about the latest dust-up with Ira Glass, This American Life, and monologist Mike Daisy.


The role of the storyteller is critical to understand for anyone sharing their business stories consciously and deliberately. Storytelling is very powerful. It can harm and it can heal. Take your biz storytelling seriously and pay attention to the ethics involved.


If you are looking for an ethics guide for storytelling, you can find one here (#5) http://www.juststoryit.com/howto 


Thank you Laura for helping us understand what went wrong in this situation without scolding, and how to avoid similar situations in the future so we can continue to feel great about sharing our stories!

No comment yet.
Karen Dietz is also curating
Personality Type @ Work
Discover Topics Karen Dietz is following
Where is the love? Content Curation World Digital Presentations in Education whats been spotted on etsy today? MarketingHits E-Learning and Online Teaching
and 68 others
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Arc of Storytelling by Bobette Buster

The Arc of Storytelling by Bobette Buster | Just Story It | Scoop.it

Run, don't walk to watch this incredibly inspiring video about what we are all searching for in our storytelling.

 

Even though Bobette Buster is speaking about the entertainment industry, her words are incredibly important to anyone who is crafting and sharing their business stories.

 

Bobette talks about the most powerful stories (and this applies to our biz stories) being ones showing transformation, becoming fully alive, and offering hope. When we think about stories in marketing/branding we often forget these fundamentals.  The majority of 'business story' videos I watch these days totally miss these themes and end up being more like digital brochures than real compelling stories that build a growing cadre of loyal customers.

 

But think about this for businesses:  a founding story of an organization is often about being faced with a challenge and overcoming it -- that is showing transformation and offering hope to others.

 

Business stories about people (customers/staff) and the obstacles they've overcome + the results produced offer the same messages.

 

I could go on and on.  It's better to just watch the 15 minute video. Bobette talked 2 years ago at the Storytelling in Organization's Special Interest Group (SIO SIG) and was masterful.  The book "The Uses of Enchantment" she cites was a textbook in my PhD program.  I'm currently reading "Inside Story: The Power of the Transformative Arc" and it dovetails nicely with Bobette's talk.  I hope you get inspired and lots of ideas by watching this.

No comment yet.