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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It | Scoop.it
From aaronhoos.com - March 21, 2012 12:25 PM
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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A Company’s Quest To Bring Mindfulness To Black Friday

A Company’s Quest To Bring Mindfulness To Black Friday | Just Story It | Scoop.it
From www.fastcoexist.com - December 4, 2012 11:14 AM
The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:

Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. 


It's there version of the new black :) But it beautifully fit their values and what the company stands for.


This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself.


So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It | Scoop.it
From www.douglasmagazine.com - November 15, 2011 11:33 AM

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

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