Just Story It

Metaphors enrich language; just think, would you rather listen to a singer with a "silky voice" or just a "pleasant voice"? In evoking the smooth feeling of silk, the phrase associates a physical texture with something that has none.

Here's a very quick article with a very important message: metaphors that we use in our biz stories actually help listeners feel what we are sharing about.

Wow! This goes hand-in-hand with a recent article I scooped on change that talks about when listeners hear stories they are not only seeing pictures, they are simulating the experience.

This article also talks about the neuroscience of a powerful storytelling device: metaphor.

Enjoy!

Businesses invest billions of dollars annually in market research studies developing and testing new ideas by asking consumers questions they simply can’t answer.

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

Enjoy the rest of your day!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Have you ever wanted to be more persuasive, convincing, or if nothing else, understand how others try to influence you? …Of course! Who hasn’t?

Understanding how storytelling works in persuasion, influence, and change, and the research/neuroscience that informs it all is critical if anyone is going to work with stories effectively.

And hooray -- Gregory Ciotti has put together his list of favorite books that help us understand persuasion, influence, change, and stories more deeply. We'll all become more articulate and better at our craft -- whether you are a consultant, storyteller, entrepreneur or CEO.

Some of these I've read, some I haven't -- so I can't wait to dig into this list myself.

I hope we all learn lots and gain lots of useable insights for our work. Enjoy!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it