Infographics have been growing like weeds in our content garden for the past few years.
Got data? Then find the story to share first. Want data? Then find the story to share first. That's the basic message of this article -- hooray! Finally someone is putting the right horse in front of the cart.
All too often infographics are generated today that don't tell a story well. Now not every infographic needs to tell a story. But if you want impact, sharing the data using story principles is essential: "Instead," says the author, "you get the typical 'collection of facts' infographic done with a rushed and insulting design."
As author Jess Bachman says, "There are three main components to an awesome infographic: story, design, and data. The most important one, at least to the viral end, is the story. And the story is usually where most of the 'fail' happens. Below, I’ll give you my top four strategies for finding and telling good stories with infographics."
He then goes on to share good tips on finding the story in your data or dropping the project.
Once you have that story, if you want more nuts and bolts advice about shaping your visual story using story elements, then check out my guest blog post here: "Creating Stories Infographics: Why Do They Fail + What To" Do http://commetrics.com/articles/storied-infographics-why-do-they-fail/