Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.
Here's what I like about this article: as the author says, "For some, telling your story is an uncomfortable experience. I know I've always strived to keep my personal and professional lives somewhat separate, believing that few really care about where I grew up, how I grew up, and what drives me to succeed in business today...Nonetheless, it's fair to say that in an increasingly wired world, where first encounters are often online, a little personality can go a long way. A great story? Even better."
The author then goes on to share 3 tips for finding and sharing your story.
Almost every client I work with initially resists sharing their personal business story. They claim "It's not about me!" Ha ha. Your business is all about you. They get over it, and we go on. It takes skill to do this well, but they do master it.
So if you have ever had the same feelings, read this article and start getting more comfortable sharing your personal business stories.
There's debate about the superficiality of personal branding. What works in my book is authenticity. If authenticity is satisfied, you are doing well.