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Just Story It - The Best Ever Biz Story Book List For You

Just Story It - The Best Ever Biz Story Book List For You | Just Story It | Scoop.it
From www.juststoryit.com - March 10, 2012 7:33 PM

I have finally added a list of my favorite biz story books to my website that you can now access and explore yourself. There are 26 all total!


These books are the best I've found that will help you build practical storytelling skills, and make us all smarter about business narratives. I've added little reviews for each book explaining why I like it.


The books include everything from conducting narrative research within organizations, how leaders can use storytelling, stories in marketing/branding, how to use stories for change and transformation, and using stories for break-through communication.


The books include many business examples, processes, and how-to steps. I hope they prove useful for you. Enjoy!


PS -- and let me know if you have recommendations!

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Cyndee Haydon www.SandbarsToSunsets.com's comment, March 11, 2012 4:39 AM
Karen I was going to say "The Story Factor" - my favorite book of the last 5 years - great stuff in there that has helped our business & blog - thanks, Cyndee
Karen Dietz's comment, March 11, 2012 9:17 PM
Thank you for re-scooping this Stephane! Have a wonderful week :)
Karen Dietz's comment, March 11, 2012 9:18 PM
Thank you Gimli! Have a wonderful week :)
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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It | Scoop.it
From aaronhoos.com - March 21, 2012 12:25 PM
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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