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Does Your Design Follow The Right Story? | Van SEO Design

Does Your Design Follow The Right Story? | Van SEO Design | Just Story It Biz Storytelling | Scoop.it

A recent thread on my small business forum reminded me of the need for every business to tell a unique story and even more to make sure your design tells that same story in every detail. This is the principle of unity to it’s highest degree. It’s the whole being more than the sum of the parts. It’s what ultimately makes for the best designs.


Nice! What a nifty article that links story with design with your business into one unified whole. The post is well written, easy to read, and has great points to make about business storytelling. Plus good tips for creating your stories!


What's design got to do with it? It's all about designing your business, designing your stories, designing your marketing and linking it all together.


Enjoy the insights and examples shared in this blog post. As the author says, "When I think about the business advice I’ve offered and taken over the years it all comes down to choosing your story and then making decisions consistent with that story."

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Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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About The Just Story It Curation

About The Just Story It Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 11:56 AM

Curation within curation... clever...:-)))

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5 Must Know Tips to Telling a Great Story

5 Must Know Tips to Telling a Great Story | Just Story It Biz Storytelling | Scoop.it
I’m sure you’ve been at an interview or a dinner party or a fundraiser and someone asks…”tell me about yourself”. Most of us define ourselves by the list of things we have done, the places we’ve been, the schools we’ve attended. But that’s not who we are. We are a collection of stories, not fables,... Read more »
Karen Dietz's insight:

Article Link: http://bit.ly/1sYpgEU 


Here's a quick article for our Friday with really good tips for better storytelling.


I like how the author, LeeAndra K starts first with figuring out who the real character is of the story, and then focusing on defining the problem and struggle. This is so much better than trying to adhere to a specific story structure or template.


Enjoy this piece and have a great weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories: Why Doctors Need Them

Stories: Why Doctors Need Them | Just Story It Biz Storytelling | Scoop.it
In an era of systematic clinical research, medicine still requires the vignette.
Karen Dietz's insight:

Here is an article about stories from a completely different field -- psychiatry -- with some key insights about storytelling for us all.


These insights are not about how to use stories in therapy (narrative therapy), nor are they about the psychological inner workings of storytelling that make people buy stuff.


Instead, this article by Peter Kramer, a clinical professor of psychiatry at Brown University, points out the value of stories and vignettes as an important counterbalance to the prevailing "narrow, demanding version of evidence-based medicine". He also discusses how far stories should inform medical practice.


Kramer goes on to list the number of reasons why doctors of all types need storytelling in medicine.


The reason I was particularly struck by is that stories can set a research agenda. Whoa -- that's new. He then goes on to give a perfect example of how this can, and has, happened.


Another reason to embrace stories is the risk of moving toward a monoculture of treatment based on narrow data. As Kramer says at the end of the article, "We need storytelling, to set us in the clinical moment, remind us of the variety of human experience and enrich our judgment."  Well said.


What are the implications for businesses? Well, we need stories to counterbalance big data, to help discover and set new research agendas with customers and competitors, and the like.


Go read the article for the other reasons why medicine needs storytelling because each point applies to the business world too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jeremy Pollard's curator insight, October 23, 4:52 PM
I love the simple, direct power of a story. Stories 'click' open circuits in our brain that help us hear, and think differently.
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Bedtime Stories, Innovation and Leadership Success--Critical Connections

Bedtime Stories, Innovation and Leadership Success--Critical Connections | Just Story It Biz Storytelling | Scoop.it
One night, as I begin to read a bedtime story to my six year old daughter, she stops me and says –“Dad, why don’t you tell me a story instead of reading it?” I set the book aside and my mind is
Karen Dietz's insight:

Article Link: http://linkd.in/1oqcHUh 


I've been traveling and working (the kind where you fall exhausted into bed early) but am finally back home and curating. While on the road I've been gathering a nice collection of articles to share with you this week.


This first one comes from Karthik Rajan, Regional VP, Sales at GDF SUEZ in Texas. It's a wonderful article about how bedtime stories with his daughter turned into keen insights into creativity and leadership -- like assumed constraints -- which are business lessons for us all. I really like how Rajan weaves together storytelling in personal and professional life -- because that is how life actually happens! 


This is a well-written post and one I know you will enjoy. It's perfect for the beginning of the week.


This review was written by Karen Dietz for her curation on business storytelling at www.scoop.it/t/just-story-it 

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Who Really Created Modern Tech? The Forgotten Female Programmers Story

Who Really Created Modern Tech? The Forgotten Female Programmers Story | Just Story It Biz Storytelling | Scoop.it
The Innovators, Walter Isaacson's new book, tells the stories of the people who created modern computers. Women, who are now a minority in computer science, played an outsize role in that history.
Karen Dietz's insight:

Article Link: http://n.pr/1q83Cuf


Now here's a story you rarely hear -- all about the women mathematicians who created our modern computers.


This is a wonderful read, and a perfect way to end the week. As usual, women's contributions are off the radar screen. Yet it is inspiring to read how much they contributed to the creation of computers. These women were front-and-center, not help maidens. Who knew??!!


Read this fascinating story. And oh, BTW -- there are tons of these backstories laying around just waiting to be told. What fascinating backstories can you tell about your business and the people involved?


Happy Friday! Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Business Storytelling 101: A 7-Step Refresher

Business Storytelling 101: A 7-Step Refresher | Just Story It Biz Storytelling | Scoop.it
Seven strategies for making people care about your message.
Karen Dietz's insight:

Article Link: 

http://blogs.hbr.org/2014/10/a-refresh-on-storytelling-101/


I haven't curated an article in a while about the necessary core story elements needed for effective business storytelling. So when I ran across this one by JD Schramm, I thought it would be a good refresher -- just like the title says.


All of the elements/qualities Schramm mentions are solid. I want to particularly point out the first piece of advice he gives -- never say, "I'd like to tell you a story about...." Instead, just drop us into the action/experience of the story.


Why? Well first, because it's not needed and wastes time. Second, because it can often set up unconscious barriers to the story ("Aww, just give me the facts; don't bother with the story") before you even begin. Now who wants to do that?!


Enjoy this refresher -- you'll either be able to check off the boxes and pat yourself on the back, or easily figure out where to beef up your storytelling for better results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Tips When Speaking To The Same Crowd Again And Again And Again

Storytelling Tips When Speaking To The Same Crowd Again And Again And Again | Just Story It Biz Storytelling | Scoop.it
I usually write about the challenges of professional and executive speaking, but there’s one speaking gig that presents difficulties even most pros don’t have to face: preaching. Preachers face the same audience (mostly) week after week, year after year, and have to somehow persuade them to listen afresh every Sunday. Even [...]
Karen Dietz's insight:

Article Link: 

http://www.forbes.com/sites/nickmorgan/2014/10/07/whats-the-toughest-speaking-challenge-of-all/ 


Here's another fabulous article from Nick Morgan who writes about sharing stories to the same group over time. Think of your employees. Or the different market/customer segments you address.


Storytelling again and again and again to the same group is tough stuff. How do you do that and not be boring?


Morgan comes up with 9 ways to not get into a rut while continuing to enchant your audience(es). Gotta love that!


Keep this list hand -- especially if you are a leader or content marketer. And guaranteed, these 9 tips are a lot of fun to do. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, October 9, 7:28 PM

Public speaking phobia: how to preach?  

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Story Doing: CVS' Bold Move to Align Behavior With Values

Story Doing: CVS' Bold Move to Align Behavior With Values | Just Story It Biz Storytelling | Scoop.it
In February, CVS Caremark announced that it would stop selling cigarettes in all of its 7,700 stores and 900 walk-in clinics, effective October 1. The company implemented the change a month ahead of schedule and changed its name to CVS Health to align its brand and purpose of “helping people [...]
Karen Dietz's insight:

Article Link: http://onforb.es/1yHyZVK


Last year a minor splash occurred when research was released about the difference between storytelling companies and story doing companies: http://www.storydoing.com/welcome 


The research was pretty flawed but the endeavor is a noble -- and important -- one.


This post is all about CVS drugstore's move to stop selling cigarettes in its stores (eliminating $2 billion in profit) because doing so is inconsistent with a company promoting health.


It seems CVS is becoming a story doing company. The article goes into more of the story behind the move, and then talks about the power of aligning values with actions for companies -- as a long-term strategy (versus continuing to cell cigarettes as a short-term tactic).


It's a good read and hopefully will inspire all of us to get better at aligning values with actions, or being a better watchdog making sure they stay well matched.


The bottom line -- way better storytelling. You get to tell better stories, employees will start sharing these stories of alignment, customers will share your stories more because they love it when a company walks its talk, and customer acquisition goes up.


Now what's not to like about that?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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LOL--putting a story spin to your day job + Uber hired a new head storyteller.

LOL--putting a story spin to your day job + Uber hired a new head storyteller. | Just Story It Biz Storytelling | Scoop.it
Storyteller: the Job Title You Can Have, Too!

Uber hired a new head storyteller. What if we all got to put a narrative …
Karen Dietz's insight:

Well, Uber did NOT hire a new chief storyteller -- they hired a PR/spin/campaign manager to help it fight its regulatory battles. But it is a great lead-in to the rest of the fun here.


This post -- cartoons poking fun at biz stories -- will definitely bring a smile to your face :)


Happy weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Power of Leaving Something Out: Storytelling

The Power of Leaving Something Out: Storytelling | Just Story It Biz Storytelling | Scoop.it
Leave it incomplete so others can complete it.
Karen Dietz's insight:

Article Link:

http://blogs.hbr.org/2014/10/the-most-engaging-ideas-leave-something-out/


This is a brilliant article about a dynamic of storytelling that often goes unrecognized in the business world -- the value of the listener creating their own meaning about the story being told.


What I love about this post by Matthew May is that he explains the business advantage of deliberately leaving things out so people will jump in and finish the story/add their story/create new stories to fill in the gaps.


He uses examples from Toyota, In-And-Out Burger, and Apple to illustrate his points. Run to read this article and then start plotting and planning how you can use this technique in your company and business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Valerius Terapeuta Holistico's curator insight, October 3, 10:29 AM

adicionar a sua visão ...

Alexis Niki's curator insight, October 3, 10:41 AM

When telling a story for business or otherwise, what you leave out can be as important as what you put in.

Michael Williams StoryCoaching's curator insight, October 5, 3:11 PM

Great storytellers know that by leaving out a lot of unnecessary description, you engage your listener's imagination. "Suggest, don't tell." Give your audience the silence and space to engage with the story. If not, they become passive as you are doing all the imaginative work for them. This article gives some media examples of this in practice.

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Why is Empathy the Key to Good Storytelling? The Answers...

Why is Empathy the Key to Good Storytelling? The Answers... | Just Story It Biz Storytelling | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.
Karen Dietz's insight:

Article link: 

http://www.indiewire.com/article/heres-why-empathy-is-the-key-to-good-storytelling-20140730?__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582#__scoop_post=cad53970-47e2-11e4-cc37-90b11c3998fc&__scoop_topic=145582


Here is a short post packed with great material. What is one of the main reasons a really good story works so well? Because it builds empathy.


But what is empathy? It's often easy to get empathy confused with sympathy. But the two are not the same.


Read this post to learn why empathy is so fundamental to good storytelling and insights into how to bring this into your business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Neuromarketing (+Storytelling)--You're Doing It Wrong.

Neuromarketing (+Storytelling)--You're Doing It Wrong. | Just Story It Biz Storytelling | Scoop.it
In the neuro gold rush, be sure you're looking for human insight and strategy, not pretty brain scans and shiny new measurement tools.
Karen Dietz's insight:

OK -- I  think this is a pretty important article because it directly addresses how neuromarketing is being reduced to being "weapons of subconscious influence not insights into unmet hidden needs. The emergent field of neuromarketing is being reduced and defined as the “the study of neurological responses to marketing messages.” 


Sounds like the state storytelling is sometimes finding itself in!


Written by Douglas Van Praet, this post talks about the true value of neuromarketing beyond the simplistic (and manipulative) notion of 'let me activate your brain to make a sale'. Or in my world, 'let me tell you a story and you'll buy my product'.


Van Praet goes on to talk about the insights into essential strategies instead of short-term tactics of persuasion. He also goes into the biology of branding, and creating profits with a purpose. This all leads ultimately to deep win-wins and progress for the lives of both businesses and customers. Almost every point he makes applies to business storytelling too.


This is a great read that you won't want to miss if you are into long-term success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Martin (Marty) Smith's curator insight, September 30, 9:34 PM

I agree with the idea that Neuromarketing isn't a secret ticket to man's inner most desires. EVEN if you could see inside the soul of your customers doing so would be wrong and your view would change the wrong things in the wrong way.

I also agree anyone can do Neuromarketing these days. Big Data, analytics and wisdom of crowds can provide as much if not more actionable information than sticking people in Catscans and postulating on motivations, persuasion and the secret Stimulus - Response curves we all understand to some lesser or greater degree.





malek's curator insight, October 1, 7:29 AM

When it's all about falling in love with a purpose not a brand.

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Want to inspire staff? Let customers do it for you with stories.

Want to inspire staff? Let customers do it for you with stories. | Just Story It Biz Storytelling | Scoop.it
Kevin Murray explains how really savvy leaders succeed in outsourcing inspiration
Karen Dietz's insight:

Here's the original link to the article:

 http://www.cityam.com/1411691919/customers-will-inspire-your-staff-better-you


This article asks and important question about the relationship with your staff and customers: what stories are they telling? And even more, what stories are the two groups telling to each other?


Author Kevin Murray makes the point that savvy leaders finds multiple ways to connect customer experiences to employee behaviors. When customers get an opportunity to share their stories directly with staff, they often come away more motivated and inspired. And when staff share their stories with customers, inspiration can flow the other way, too.


Of course, this all depends on positive experiences being shared -- or experiences where a positive outcome was the result. 


Nevertheless, I like the questions Murray poses in his blog post that will get you started leveraging this particular application of story work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Story Of Oreo: How An Old Cookie Reinvented Itself

The Story Of Oreo: How An Old Cookie Reinvented Itself | Just Story It Biz Storytelling | Scoop.it
In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup.
Karen Dietz's insight:

Article Link: http://bit.ly/1zpAOHs 


This is a long read to enjoy over the weekend. It's the fascinating story about how the marketers in charge of the Oreo cookie transformed themselves from boring bureaucratic old school to hip modern and savvy branders.


The story is full of intrigue and contains many lessons in why organizations, marketing, new ideas, and storytelling fails. And in the end, the group was victorious.


Plus here's another take-away: when I run across companies who say "We tried storytelling and it just didn't work," it's usually all the dynamics cited in this article that are the real reasons why. 


Enjoy this article while eating a few Oreos  -- I know you will get a lot out of both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How GE Wins Big With B2B Corporate Storytelling

How GE Wins Big With B2B Corporate Storytelling | Just Story It Biz Storytelling | Scoop.it
“Behind every person, behind every company, behind everything, is a story of how it got there – and the most relevant stories connect on a personal level.” Beth Comstock, CMO of GE. The above c…
Karen Dietz's insight:

Article Link: http://bit.ly/1yZ5TQW 


Ahhhhh -- here's an article that is music to my ears!


It's all about how GE is working with the principles of storytelling to provide buyers more than just information about product specifications. GE is deliberately working with stories to create the human connection with each other that we all desire.


How do they do that? This article explains a lot about their approach. Like spending lots of time on listening first. Yeah!! That is a foundational skill for storytelling and a key commitment for GE.


There are 4 other story principles GE follows. I love "learn imagination". Another thing I like about this article is that there is not a distinction made between corporate storytelling and brand storytelling -- they are viewed as one and the same here, not discrete activities. Thank heavens.


Read more about how GE approaches its storytelling. You too can use the same principles with the same great results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Clayton Bye's curator insight, October 23, 10:10 AM

More and more businesses are hiring writers to create stories about their products or to create stories for their customers, whether that be for a product or for a company blog or web page..

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Corporate Storytelling: Want Results? Be Story Brave

Corporate Storytelling: Want Results? Be Story Brave | Just Story It Biz Storytelling | Scoop.it
Corporate Storytelling: Coming To Your Emotional Rescue - 10/03/2014
Karen Dietz's insight:

Article Link: http://bit.ly/1s3010r 


Here's a quick post with a very important message: most corporate storytelling is lackluster because companies and leaders want to play it safe. They want rosy stories that don't rock the boat. 


But that's the antithesis of great storytelling -- and it won't get you the ROI you seek. As the amazing performance storyteller Elizabeth Ellis says, the best storytelling is about "comforting the afflicted and afflicting the comforted".


Effective business storytelling takes courage, and this article gives us a good dose. As Lou Hoffman, CEO of the PR firm The Hoffman Agency says, "Be story brave. Story is worth fighting for."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Reframing The Climate Change Story: Nature Is Speaking And She Is Pissed

Reframing The Climate Change Story: Nature Is Speaking And She Is Pissed | Just Story It Biz Storytelling | Scoop.it
A new Conservation International campaign uses some famous voices to remind us nature doesn't need us, but we really need nature.
Karen Dietz's insight:

Article Link: http://bit.ly/1vWWJSn


I curated this piece because it's a fascinating example of how the 'story' of climate change is in the process of being reframed. It's a good lesson in storytelling -- about why a story fails, and how to correct it.


Storytelling in business doesn't work all of the time -- for a variety of reasons. But when it does, it can produce phenomenal results.


Here we have the 'story' of climate change that has not worked for several decades. As one top environmental scientist lamented to me during one of my workshops, "We scientists keep sharing the same information and data over and over again and expect different results. I think storytelling is the change that's needed." Oh, so true!


One of the lessons of storytelling is to make sure your story has identifiable characters. That means real people with names and faces.


In this re-framing of the climate change story, the major shift occurring here is that the character isn't the planet (hard to relate to) but people (easy to relate to). Yes, finally!


This related article tells the backstory about the UN Conference on the Human Environment in Stockholm during 1972. The entire focus of the conference was the impact of climate change on humans -- not the planet. http://onforb.es/ZinDHl 


This article explains how one of the great declarations of our time (and seemingly forgotten) from the conference is the environment is really about people. It's a great read, putting the newest messaging about climate change into context.


Enjoy this peek into an evolving story as it moves away from what doesn't work and morphs into (hopefully) a story that does work. Let's all keep on the hunt for more signs of this evolving story to share with each other and learn from.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Do We Make Audiences Sit In The Dark When Telling Stories?

Why Do We Make Audiences Sit In The Dark When Telling Stories? | Just Story It Biz Storytelling | Scoop.it
Stage lighting is bad for the speaker and the audience.
Karen Dietz's insight:

Article Link:

http://www.forbes.com/sites/nickmorgan/2014/10/09/why-do-we-make-audiences-sit-in-the-dark/


OK -- great question! Why DO we make audiences sit in the dark when we are sharing our stories???


Here's a secret from the story performance world -- rarely do professional storytellers tell stories to a dark auditorium. We most often ask for the house lights to be turned up so we can see the audience.


Why? Because storytelling is a co-created experience involving deep listening with the audience so you can connect with them and make slight shifts in the story to fit the moment. And that can't happen when you can't see the audience.


As the author Nick Morgan says in this post -- let's stop having audiences sit in the dark. Turn up the lights! It will make for better storytelling.


Read the article for several more concrete and practical reasons for keeping the lights on :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ali Lock's curator insight, October 11, 2:21 PM

#shortstory

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6 Ways to Spark Customers to Tell Their Stories in Social Media

6 Ways to Spark Customers to Tell Their Stories in Social Media | Just Story It Biz Storytelling | Scoop.it
End radio silence in your social channels

Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in those 30-second scenes we call TV commercials. But for thousands of years, storytelling in marketing w...
Karen Dietz's insight:

Article Link: http://huff.to/1scOKza 


Here's a handy list for anyone wanting to increase their engagement with customers/prospects on social media.


All of these can be used to encourage customers to share their stories.Is it straight-up storytelling? No. But it's a great list to get people engaged. And that's where storytelling starts.


So use these to your advantage. And you might think of more, too! Just make sure that at some point during the process you access customer gold by using an actual story prompt to get folks to share an actual story.


Use a statement that actually sparks a story like, "Tell me about the time when...." or "Tell me what happened when...."You get the idea :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How British Airways Tells Emotive Customer Stories - Brand Stories - New Age Brand Building

How British Airways Tells Emotive Customer Stories - Brand Stories - New Age Brand Building | Just Story It Biz Storytelling | Scoop.it
“ I can’t believe it took me this long to find this gem. Happened across it while reading this excellent post shared by the Sandstorm Digital curation team. Watch how British Airways India tells the story of an Indian Mom, her expat son, his longing for home and the touching story that everyone can relate to. No [...]”
Via Omar Kattan - New Age AdMan
Karen Dietz's insight:
Thanks Omar (fellow curator) for finding this gem! And readers -- here's another great example of a company doing business storytelling right. As Omar says, the company isn't mentioned until the end. These kinds of stories are everywhere in your business, and you too can tell them. Time to get busy and emulate British Airways if you aren't already.
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Omar Kattan - New Age AdMan's comment, October 8, 12:13 PM
Thanks for sharing Karen!
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Wow! How to Jump Customer Acquisition 400% With Storytelling

Wow! How to Jump Customer Acquisition 400% With Storytelling | Just Story It Biz Storytelling | Scoop.it
Stop struggling to craft authentic and compelling stories and discover how to create content to engage consumers online and inspire them to act.
Karen Dietz's insight:

This is not an article about how to craft a business story that has a positive return, it's about how to strategize your storytelling when sharing online. This is critically important for any business or nonprofit.


Author Christine Comaford gives 3 specific steps for marketers to connect with audiences on their home turf, share a story without selling anything, and specific ways to track ROI.


One of her most important points is to set the stage to let people in online communities share their stories. Yes! It's not always about sharing your stories....over and over again.


She then gives 8 steps to a story that delivers results. You would think that those steps would be the typical advice for crafting a story -- but it's not! Instead, it's 8 steps for creating a story brief. A story brief is an incredibly important strategic storytelling tool if you want results sharing stories online. 


Part of the story brief is crafting + sharing a story to get the party started. That's called modeling a story for the audience in an online community. This follows the principle of "to get a story, share a story first" because your story will spark stories in others that they will want to share.


At the end, Comaford gives 3 examples of companies who have gotten mega-results with this approach.


Don't leave home without these pieces for your storytelling success. And oh yeah -- don't forget to craft a really good story in the process :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Peace Sign And Its Untold Story

The Peace Sign And Its Untold Story | Just Story It Biz Storytelling | Scoop.it
The peace symbol originated as a logo based on an "individual in despair... in the manner of Goya's peasant before the firing squad."
Karen Dietz's insight:

Article Link: 

http://www.fastcodesign.com/3036540/the-untold-story-of-the-peace-sign?partner=rss


It's Friday and time for a break after a long week. I found this article that tells the backstory of the peace sign. 


I loved it, particularly because I learned how it actually came into being, who designed it, and what happened in the early days.


Truly this symbol from England (who knew?) has persevered and become part of our global language. It's a great story. Happy reading!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Critical Tips for Social Change and Storytelling

Critical Tips for Social Change and Storytelling | Just Story It Biz Storytelling | Scoop.it
By Julia Sick (United States) Storytelling is an artistic form of expression—a tool we use to convey a moment or experience in a meaningful way. We use stories in our lives every day, yet less ofte...
Karen Dietz's insight:

Here's the link:

http://togetherindignity.wordpress.com/2014/10/01/storytelling-for-social-change/?__scoop_post=5bbba890-4994-11e4-9093-90b11c3998fc&__scoop_topic=145582#__scoop_post=5bbba890-4994-11e4-9093-90b11c3998fc&__scoop_topic=145582


This article makes a very important point for any nonprofit, but also for any business. As the author states, "Too often we edit our stories to fit a version of the world that is easier to digest. This does nothing for our progress toward a better understanding of humanity, but instead reinforces unexplained and unquestioned stereotypes." 


Oh, that is so true! When we sanitize our stories, we run the risk of reinforcing stereotypes instead of expressing the rich tapestry of human experience. And often by reinforcing stereotypes we reduce the people in our stories to simple caricatures that are easy to dismiss.


This post by talks in depth about ways to not get stuck in this type of storytelling. Following the advice here is critical for any business or nonprofit if authenticity is important to you.


It becomes even more critical if your business or nonprofit is all about social change. Go read this now...it's a rich and thoughtful piece that's not long.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories and change -- the good, the bad

Stories and change -- the good, the bad | Just Story It Biz Storytelling | Scoop.it
We’ve just been listening to a talk on BBC Radio 4 by Philippa Perry about why stories are so powerful. Philippa’s background is in psychotherapy, and she talks about the subject in terms of the...
Karen Dietz's insight:

Here is a thoughtful post from Sparknow on a part of storytelling we seldom dwell on -- if we are not used to hearing a certain story we may not be able to take it in.


Hmmmmm. The article shares a great example of how this happens. The author then goes on to point out that businesses can be just like that too.


Ah hah -- maybe this is another clue as to why organizational change efforts fail so miserably. People can't hear the new story; they can't take it in.


There are fascinating insights here that I am definitely incorporating into my work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Needed: Story + Data Genius, Not A Marketing Major!

Needed: Story + Data Genius, Not A Marketing Major! | Just Story It Biz Storytelling | Scoop.it
Stop hiring marketers based on credentials and start hiring based on next-generation talent.
Karen Dietz's insight:

Here's a short piece about how marketing has been fundamentally changing as storytelling takes on greater importance for businesses.


The author, Justin Gray, also talks about the 4 new marketing skills to hire for. One of the skills is storyteller. In the marketing world, storytellers are called 'Content Creators'. 


Unfortunately, Gray limits that skill set to journalism. Well, journalism is only 1 form of storytelling and if companies are going to be successful, oral and written storytelling skills are required.


Journalists mostly use the typical pyramid structure to craft their pieces: who, what, when, where, and main point are all at the top of the story. The 'why' and context comes in the middle or at the end so the article can be shorted if space is tight.


The storyteller's pyramid is the exact opposite: we spend time up front setting the stage, creating the context, going through the events, and finally getting to the point/meaning of the story at the end.


That being said, if folks trained in actual storytelling apply for Content Creator jobs, they will win big. So go for it!


And don't forget to read about the other 3 new marketing skills needed in 21st Century marketing!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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