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Social Networking Personas: Who Are Your Customers?

Social Networking Personas: Who Are Your Customers? | Just Story It | Scoop.it
From www.marketingpilgrim.com - March 11, 2012 9:06 AM
"Untangling the Social Web" is a multi-part whitepaper from Integer that attempts to quantify the relationship between social media and busi...


Personas are a great tool for helping you craft your biz stories and connecting more effectively with your customers.


Personas are basically little stories you create about your main customer types (with lots of pics!).  


This article shares 4 social networking Personas and how they interact on line. With this information you can start crafting your stories to connect with the Personas that fit best with your business.


Oh, and by the way -- which Persona are you? I'm the Professional I think :) 


As the author says, "Take a few minutes to review the full whitepaper (it’s free!) Think about your customers and which of the four types suits them best. Then, take a look at your social media posts over the last few weeks. Are you speaking to your audience? If not, it’s time for a new plan."


But before you do that, also check out Carol Pearson's book "The Hero & The Outlaw" (http://www.amazon.com/The-Hero-Outlaw-Extraordinary-Archetypes/dp/0071364153/ref=sr_1_5?s=books&ie=UTF8&qid=1331399222&sr=1-5) which is all about how to identify and use specific archetypes of your customers and how to shape your marketing content and stories towards them.


Thank you to fellow curator Namita Patel for finding and sharing this article! Check out her content at http://www.scoop.it/t/social-media-mashup 

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Karen Dietz's comment, March 11, 2012 10:18 PM
Thanks for re-scooping this! Have a great week :)
Karen Dietz's comment, March 12, 2012 11:15 AM
Thanks for re-scooping this Debra! Have an awesome week :)
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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

From www.slideshare.net - April 4, 10:57 AM
Get more tips from the world's best presenters: http://bit.ly/Z8Spem
Karen Dietz's insight:

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison Gilbert's curator insight, April 16, 8:37 AM

What could be better than that?
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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | Just Story It | Scoop.it
From www.electricslide.net - February 13, 11:02 PM

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good
Karen Dietz's insight:

Top curators Baiba Svenca and Robin Good found this cool app and I think it's important for you to know about too.


How amazing would it be when giving a presentation and sharing your biz stories via PowerPoint to have those in the room going through your material on their phones or ipads?


Or pity the person in the back of the room who can't see your slides well enough to follow along. 


And the app can also still project on a screen if you want it to. So it's the best of the old and something new too.


The pricing however is steep. If you want to use the app with just one person it's free. Like we'd really need that when talking one-to-one with someone. If you want to shell our $50 for 6 months, or $80 bucks for a year, you can broadcast simultaneously to 50 people.


If you do a lot of speaking, you might want to check it out.


So this could be the coolest thing since sliced bread, or a dud -- depending on your business. Regardless, I still like the idea!


Thanks Baiba and Robin for finding this app and sharing.

Jacq's comment, March 1, 1:17 AM
It's clever linking app to doc on iPad seamlessly. Thr
Jacq's comment, March 1, 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
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Go for PowerPoint in your visual content [& story] marketing strategy

Go for PowerPoint in your visual content [& story] marketing strategy | Just Story It | Scoop.it
From www.businessillustrator.com - January 29, 7:15 PM
PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.
Karen Dietz's insight:

Ah ha! Here's another article advocating using PowerPoint for marketing. And of course, for sharing your stories.


But of course, you've got to craft the PPT right in order for a compelling story to be told. Search under 'PowerPoint' here in this curation to get the best articles I've found on creating "wow" PPT presentations and stories.


This article makes some great points. Make life easy for yourself -- go for a PPT instead of the time and expense of a video. Particularly if time is short and you don't have money to burn.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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SlideTalk - turn your presentations [& stories] into engaging talking videos

SlideTalk - turn your presentations [& stories] into engaging talking videos | Just Story It | Scoop.it
From slidetalk.net - January 25, 11:17 AM

SlideTalk makes it easy to publish, edit and share PowerPoint presentations, business presentations, tutorials, eLearning material, education material and documentation of events as talking presentations, thanks to using high quality text-to-speech and image processing software to hide from you all boring details of creating a talking video, and leaving you free to focus on the creative and pedagogical tasks.


Via Baiba Svenca
Karen Dietz's insight:

Woo hoo! Technology to the rescue!


I can easily whip out fab PowerPoint presentations with lots of good biz stories. I balk at doing the recordings (time, effort, re-recording over mistakes, yadda yadda).


And making videos seems even more daunting. Maybe you are like me. With my crammed schedule, who has the time? Or the money to hire a professional. 


So here is a new tool that will take the notes for your slides and add audio, converting all to a video. Could life really be that easy??!!


Seems like it. I can't wait to try out this new tool over the weekend. If you experiment with it, let me know your experiences!


If it works, I'm a happy camper :))


Thanks to fellow curator Baiba Svenca for finding and sharing this!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Mayra.Loves.Books's curator insight, January 27, 1:47 PM

I wasn't too thrilled with the voice-over, but I can forsee utilizing this tool eventually. 
Karen Dietz's comment, January 31, 4:01 PM
Thank you for all the input Videoworld, Beth, and Mayra!
Robin Good's comment, February 10, 5:29 AM
Baiba, my mistake and my apologies. I mixed up one post of yours with another and got myself confused. I have deleted my comments and I apologize for any inconvenience I may have caused.

Keep up the great curation work.
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Create Slides People Will Remember - & that support storytelling

Create Slides People Will Remember - & that support storytelling | Just Story It | Scoop.it
From blogs.hbr.org - December 14, 2012 2:16 PM
Nancy Duarte, author of the HBR Guide to Persuasive Presentations, explains how to avoid PowerPoint hell. For examples of great and not-so-great slides, see Nancy's blog post, Do Your Slides Pass the Glance Test?
Karen Dietz's insight:

Here is a quick but power packed video from Nancy Duarte on creating a PowerPoint presentation that really works.


Forget what you've already been taught -- follow Nancy's advice on how to structure and deliver your presentation.


And better yet, her methods totally support effective storytelling. For example, when you share a story, who needs bullet points??!! Nancy says don't even bother with a slide.


Go Nancy! Enjoy these tips from a pro.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

MBA Women International's curator insight, December 16, 2012 1:39 PM

Critical content for all of us building brand, momentum and professionalism!
MBA Women International's curator insight, December 16, 2012 1:40 PM

Great stuff - read this and change your behavior
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Just Story It | Scoop.it
From insightdemand.com - September 3, 2012 12:38 PM

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

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When Is A Story Not A Story?

When Is A Story Not A Story? | Just Story It | Scoop.it
From gahannajd.livejournal.com - May 4, 2012 9:28 AM

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

  1. Start with the point you want to make;
  2. Illustrate the point with a story;
  3. Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:

 

A side benefit, he contended, is that this structure can be quickly delivered.

 

It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.

 

Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”


I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.


And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" 

http://www.juststoryit.com/howto and scroll down to #2 on the page.


Via Gregg Morris
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Free: Hundreds of Powerpoint Backgrounds, Templates and Presentation Slides for sharing your biz stories

Free: Hundreds of Powerpoint Backgrounds, Templates and Presentation Slides for sharing your biz stories | Just Story It | Scoop.it
From www.freeppt.net - April 8, 2012 12:14 PM
Hundreds of original content with PowerPoint are available on our website.

 

When we are telling our biz stories using PowerPoint, it can feel daunting finding the right template to do the right job. Fellow curator Baiba Svenca posted this article and I thought it would be great to share.

 

I hope this site, with its hundreds of free PPT templates, comes in handy for you!


Via Baiba Svenca
Miguel García's comment, April 8, 2012 7:02 AM
Thanks for the scoop Baiba.
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How To Create Presentation Slides That Are Out Of This World

From www.slideshare.net - April 5, 9:13 AM
Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here:

Via Baiba Svenca
Karen Dietz's insight:

And here's another great SlideShare piece on creating fabulous compelling, influential presentations. There are tips here that compliment the SlideShare program I reviewed yesterday -- so go grab both.


Now I will say I am not a fan of the story structure they use in this piece. It is too simplified and won't work very well. So ignore that and follow Nancy Duarte's structure that you can find here:

http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html 


Happy biz storytelling! And thank you Baiba Svenca for finding and sharing this piece :)

Karen Dietz's comment, April 21, 1:46 PM
So glad you found this helpful Jasmin, buzzwithberkeley, and Sue!
Jasmin Rez's comment, April 21, 10:14 PM
thank you for sharing :)
Karen Dietz's comment, April 21, 10:28 PM
You are most welcome Jasmin!
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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Just Story It | Scoop.it
From www.ishmaelscorner.com - February 9, 9:45 AM
The Art Of Storytelling In Business Communications And Public Relations
Karen Dietz's insight:

Here are 6 quick tips for how to up your visual storytelling game to augment your business stories.


I like these because anyone can do them. Yeah!


Thanks to author Lou Hoffman for sharing these nifty ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

corneja's curator insight, February 14, 5:19 AM

Very simple and effective tips. Thanks!
Karen Dietz's comment, February 14, 9:24 PM
My pleasure!
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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

From www.slideshare.net - January 27, 1:37 PM
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca
Karen Dietz's insight:

Fellow curator Baiba Svenca has found another great piece about how to create compelling PowerPoints. Use the tips in this slide program to craft ans share better biz stories or any other kind of presentation.


It is a terrific reminder that your stories belong in the text of what you say, and that PPTs are visual tools to help you tell your story better.


Or -- since stories are packets of visual imagery that you convey, take one story and translate it into a beautiful PPT using the tips here.


Thanks Baiba!

Sandra Carswell's curator insight, February 26, 10:36 PM

Teachers and adults need to heed this advice. 
Elaine Melinda Steyn's curator insight, March 17, 7:19 AM

:)
Nikos Tzindalis's curator insight, April 10, 9:51 AM

add your insight...

 
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Presentation Rules using Visual Storytelling to sell Big Ideas

Presentation Rules using Visual Storytelling to sell Big Ideas | Just Story It | Scoop.it
From www.admarco.net (via @rmarkgibson) - January 3, 1:47 PM
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
Karen Dietz's insight:

If you want to maximize your PowerPoint presentations, then this quick read is for you. 


I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.


Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."


30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!


And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember. 


Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points. 


Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 4, 12:19 PM
LOL Billy! In that case it becomes a story trigger -- a word or image that triggers a known story in the mind of the listener.
Karen Dietz's comment, January 4, 12:19 PM
Yes, I loved that point too Outi!
Louise Robinson-Lay's curator insight, January 27, 4:50 PM

Some interesting ideas on how to tell a visual story and make your presentations more memorable.
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Perfect Color Combination for your [Storied] PowerPoint Presentations

Perfect Color Combination for your [Storied] PowerPoint Presentations | Just Story It | Scoop.it
From www.free-power-point-templates.com - November 18, 2012 9:03 AM

"These tools and generators are free tools that may help you to find the perfect color scheme and combination to use in your slides... These tools may help to choose the right background color but also the color scheme to use for text and graphics and keep a good color contrast in your slides..."


Many of my MBA students have a hard time choosing colors for their PowerPoint presentations -- even with the templates provided. As a result, they visually ugly. You can imagine how difficult it is then to really appreciate the stories and information you are sharing in your presentation. The rotten color combos are a huge distraction and we can't listen well.


So don't let this happen to you! Fellow curator Baiba Svenca @baibbb found this article and tools and I'm delighted to be able to share it with you -- and all my MBA students, too!


Thanks Baiba :) 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Baiba Svenca
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Ways To Become A Better Presenter with PPT & Storytelling

From www.slideshare.net - July 30, 2012 11:03 AM

Top Presentation of the Day | There’s an old saying, ‘Power corrupts but PowerPoint corrupts absolutely.’ Well, don’t blame the tools, blame the workman. A good presentation can make the difference between winning a deal and wasting an afternoon in a meeting room. It’s worth doing it well. These tips and resources should help turn you into a presentation hero.


Want a quick tutorial on how to create effective PowerPoint presentations?


Well -- here it is! This won't take you long to go through, and these are all good reminders. I'm bookmarking this page so I can share it with my MBA students, and also just to keep handy when I need my own refresher course!


And enjoy the visuals in this presentation. That's a good lesson in and of itself :)


And my personal tip: think of your presentation as a story in-and-of-itself (setting, problem, challenges, resolution, take-aways) -- in addition to sharing stories within your presentation.


Here's the link to the original article:

http://www.slideshare.net/abhishekshah/ways-to-become-a-better-presenter 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Just Story It | Scoop.it
From www.presentationmagazine.com - April 28, 2012 1:46 PM
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca
Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 4:40 AM

Always useful...a resource of free templates.
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