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3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger

3 Simple Storytelling Methods That Can Do Your Selling For You | Copyblogger | Just Story It! Biz Storytelling | Scoop.it
Nothing in the movie "Top Gun" told you to buy Maverick’s brand of sunglasses or join The US Navy. Yet, the movie “sold” both products to hordes of people. So, how do you apply this to your marketing?


Love this quick article chock full of great ideas! And a simple 3 story matrix to use. They make lots of sense and the author includes examples


They all make perfect sense to me and are very helpful when working on your business stories to gain more business!

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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Storytelling And The Anthropology of Collective Joy

Storytelling And The Anthropology of Collective Joy | Just Story It! Biz Storytelling | Scoop.it
In these days of social, political, and ecological gloom, it's easy to become cynical. Everyday we are bombarded with news of racial prejudice
Karen Dietz's insight:

There's a long weekend coming up and for your reading pleasure I found this piece while perusing my anthropology feeds.

 

What I love about this post by anthropologist Paul Stoller is that he chose to discuss famous anthropologist Edith Turner and her work on narrative. In particular he focused on Turner's emphasis on narrative that generates collective joy.

 

Wow. Collective joy. What a concept. Particularly today when we are being pounded by narratives generating collective fear, angst, racism, and division.

 

Turner died in June and her final book was Communitas: The Anthropology of Collective Joy, which she published in 2011. As Stoller says, "Unlike most academic work, Edie Turner’s contributions to anthropology and to humanistic scholarship provide us a framework for thinking about well-being-in-the-world."

 

This isn't a long piece, but it is rich and feeds the soul. Read it and drink its insights.

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When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story

When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story | Just Story It! Biz Storytelling | Scoop.it
A decade ago, if you looked at my resume, it would just look like I’d thrown random job titles on a page. I’d done so many different things that it read more “can’t commit to a career” than “seasoned professional.”
Karen Dietz's insight:

You will have quite a number of different jobs in your career, so how do you begin to tell the story of your journey? Here's a post that will help you do just that!

 

There are 4 steps the author, Erica Foss, suggests. Focus on #2, IMHO. It will make it a lot easier. 

 

The only other piece I would add is make sure you never describe the position you held -- describe the results you produced instead. In other words, the ways your work, your talent, your expertise contributed to the bottom line in either savings or revenue generation. Yes, everything you've done has had that effect and your job is to track down those results so you can get that next gig.

 

Once you get those results down, figuring out #3 tons easier.

 

Going through this exercise will be invaluable to you. Never leave home without this story, whether you have a J.O.B or are flying solo.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name

Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name | Just Story It! Biz Storytelling | Scoop.it

"It's not just in advertising—it embodies everything we do. If you ever came out here and saw our headquarters, the whole place has been remodeled, and the Colonel is everywhere. The badge 'Make the Colonel proud' is everywhere. It's so much more than just an advertising thing—it's something that we think will make us stronger again."

Karen Dietz's insight:

This post discusses how simplifying their name down to KFC and losing connection to their Origin story really hurt their business. A part of my life growing up was in Kentucky and eating the original Kentucky Fried Chicken, and I've watch the ups and downs this brand has had.

 

There are lessons for us all here:

  1. No nameless faceless brands, please
  2. Never lose the magic or your Origin story
  3. Ads aren't' enough -- matching external ads to internal culture is pure gold
  4. Stay relevant

 

Enjoy this peek behind The Colonel and how Kentucky Fried Chicken is re-invigorating itself by also connecting to its roots.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Infuse Your Content with Small Stories for a Big Impact

Infuse Your Content with Small Stories for a Big Impact | Just Story It! Biz Storytelling | Scoop.it
Looking for simple ways to get started with business storytelling? Use small moments of story to catch your readers off guard.
Karen Dietz's insight:
I'm on a plane and it's been a wild week. So I'm curating from my phone! I found this piece for you and love its tips for using storytelling practices easily in your content marketing. Enjoy and happy Friday!
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Strong ‘Signature Stories’ Shape More Than Just Your Brand

Strong ‘Signature Stories’ Shape More Than Just Your Brand | Just Story It! Biz Storytelling | Scoop.it
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
Karen Dietz's insight:

What I like about this post is the emphasis on signature stories for your business. Notice I said signature "stories" NOT a signature story.

 

The author, Clifton Parker, points out that, "Signature stories...may be standalone stories like those of Nordstrom, Molson, and L.L. Bean that have a single, complete narrative. Or they may consist of several stories based on similar messages and themes. Either way, they can inspire both customers and employees."

 

He then goes on to talk about how to leverage your signature stories.

 

Parker makes lots of good points that are supported by Stanford Business School. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Need to sleep? Listen to Boring Stories! A New Podcast

Need to sleep? Listen to Boring Stories! A New Podcast | Just Story It! Biz Storytelling | Scoop.it
Nora Caplan-Bricker on Drew Ackerman’s podcast “Sleep with Me,” which features long-winded stories intended to put insomniacs to sleep.
Karen Dietz's insight:

LOL -- just when I think I've heard about everything story, here comes another creative innovation for storytelling.

 

Have trouble getting to sleep? 20-40% of all adults have insomnia in the course of any year according to SleepMed.

 

But now you can listen to BORING stories to help you nod off. Brilliant. Try it out and see if it works for you.

 

Read all about it in this article -- how this idea came about, why it's effective -- and sweet dreams :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Storytelling: What Stories NOT To Tell

Storytelling: What Stories NOT To Tell | Just Story It! Biz Storytelling | Scoop.it
Lin-Manuel Miranda gives a master class in storytelling every night on the stage of the musical "Hamilton". He went into more depth on his thinking a
Karen Dietz's insight:

Lin-Manuel Miranda is an American actor, composer, rapper and writer, best known for creating and starring in the Broadway musicals Hamilton and In the Heights. He recently gave the graduation address at the University of Pennsylvania where he shared insights about personal storytelling. They are great!

 

I particularly like his focus on the stories you are NOT telling, and what this could mean. He talks about which stories to tell, whom to share them with, and the connection between your mission, vision, and values.

 

It's terrific stuff and a fab way to start out the week.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jerome Bruner, influential psychologist of perception + storytelling, dies at 100

Jerome Bruner, influential psychologist of perception + storytelling, dies at 100 | Just Story It! Biz Storytelling | Scoop.it
Dr. Bruner helped launch the field of cognitive psychology and was a major educational theorist.
Karen Dietz's insight:

Hey all,

Jerome Bruner explored the idea of storytelling as a fundamental way of understanding the world around us. A few days ago on June 5, he died at the age of 100.

 

As Howard Gardner, a psychologist and professor at the Harvard Graduate School of Education says, “Bruner made narrative a form of thinking."

 

The Washington Post wrote a nice piece on Bruner here. Make sure you explore his writings.

 

Here's the wikipedia link to learn more about him and see the bibliography of his works: 

https://en.wikipedia.org/wiki/Jerome_Bruner

 

We will  miss you Dr. Bruner!

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David Hain's curator insight, June 9, 3:00 PM

RIP Jerome Bruner! What a legacy!

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How To Build Relationships Beyond What You Think: My Aha From Real Storytelling

How To Build Relationships Beyond What You Think: My Aha From Real Storytelling | Just Story It! Biz Storytelling | Scoop.it
What could a grandmother– granddaughter bond, an office Christmas party and an interaction with a barista have in common that can create ahas? If that intrigues you, you may enjoy the read.  For those
Karen Dietz's insight:

Yesterday I ran across this post from my colleague Karthik Rajan and what he shares is spot on!

 

Karthik writes about a dynamic of storytelling that often goes unrecognized: leveraging story sharing for maximum connection, relationship building, engagement, loyalty, etc.

 

In business storytelling we often stop at simply sharing a story with another person. Karthik demonstrates how to use the power of sharing a story with the next most powerful person in the influence chain, and what can happen.

 

Knowing this secret is how strong cultures are built and org change happens. Read this article so you too can be smarter and wiser in your business storytelling, and reap the rewards.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Yikes! Avoid this business storytelling trap at all costs

Yikes! Avoid this business storytelling trap at all costs | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Sigh -- just when you think the field of business storytelling is making great strides, a colleague stumbles across this disturbing experience.

 

Business and brand storyteller Jim Signorelli writes about attending the latest ATD (Assoc. for Talent Development) annual conference. This is the premier conference for organizational training and development folks. Of the 14 presentations he attended on business storytelling, ALL of them focused on storytelling as entertainment.

 

See me tearing my hair out. Jim feels the same way. In this article he shares very eloquently about better ways to think about business storytelling.

 

I'm presenting business storytelling on June 22 to the Orange County chapter of ATD. Count on me addressing this issue.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success

Telling Personal Stories, Moving Hearts And Minds: 3 Keys To Success | Just Story It! Biz Storytelling | Scoop.it
There is a difference between a story, a good story and a transformative one that changes hearts and minds.
Karen Dietz's insight:

Here's a solid article by Carmine Gallo about the 3 elementary ingredients a personal story needs to inspire others, and hopefully move them to action.

 

Gallo has a good discussion of all 3 elements, and explains them in a video that's part of the post. When you are crafting your personal stories, this is a good place to start.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ian Berry's curator insight, May 27, 8:19 PM
another great example of the rule of 3 in sharing stories
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The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality

The Good, Bad, and the Ugly: A Manifesto for Storytelling + Virtual Reality | Just Story It! Biz Storytelling | Scoop.it
“I can’t wait to see the art that people make with this.” Those were the first words from my friend Ryan after spending ten minutes in virtual reality. He’d just... read more
Karen Dietz's insight:

What a great piece on what to consider when creating virtual reality stories. In fact, just substitute the word "storytelling" for virtual reality or VR and you've got a fabulous best practices guide for business storytelling.

 

Written by Jason Ganz, CEO at Agora VR, he hits the nail on the head. He offers us all the best ways to think about storytelling and VR, discussing both the upsides and downsides.

 

In our go-go world, it's easy to move so fast we accidentally run over human principles and best practices. This article helps us slow down, think about what we are doing, reconnect with our purpose, get re-inspired, and continue to story on in service to others. "Gotta love that.

 

Keep this handy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Back Story: How the Star-Spangled Lyrics Were Born

The Back Story: How the Star-Spangled Lyrics Were Born | Just Story It! Biz Storytelling | Scoop.it
What was a lawyer like Francis Scott Key—who wrote the words to America's national anthem—doing watching a battle anyway?
Karen Dietz's insight:

In the US, most of us know that Francis Scott Key wrote the lyrics to our national anthem, the Star Spangled Banner, while watching the shelling of Ft. McHenry.

 

But did you know how Key got to be there in the first place? It's quite a story!

 

Enjoy and have a happy 4th of July holiday everyone!

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The 1 Underlying Issue With All Story Structure Models: Bullshit

The 1 Underlying Issue With All Story Structure Models: Bullshit | Just Story It! Biz Storytelling | Scoop.it
Did you know that the incalculable number of stories in existence — which were created in every culture and in countless forms and styles — are all merely …
Karen Dietz's insight:

I use different story structures all the time in my own business. And I am keenly aware that they are a False God.

 

Structures can be a useful tool. But those who've mastered storytelling know that relying on structures to craft a story leads to a paint-by-numbers experience. Not good.

 

Here author of this post, Lincoln Michel, talks about the popular tendency to reduce story structures down to 1 model. For me it's even reducing them down to a simple 3 or 4 models. As Michel points out, none of these reductions actually help us.

 

Right on Michel! There's lots of insights in this article. Enjoy the read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's comment, June 29, 4:34 PM
Thank you Karen. I always wrestle with this. Since the word is in the author's original title, there is something to preserving that instead of censoring it. Then you can decide on your own your view of the author. I appreciate the feedback though.
Karen Bowden's comment, June 29, 4:56 PM
It's funny. I was just talking to a young future writer this past weekend about this very topic. He and I are of the same opinion about profanity in many of today's online articles.
Karen Dietz's comment, June 29, 6:47 PM
Yes, it can be problematic. So often it's just for shock value, and nothing more. If it were my own article, I'd probably just say, "horse hockey" :)
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Intel's Storytelling: Narratives That Go Beyond Chips

Intel's Storytelling: Narratives That Go Beyond Chips | Just Story It! Biz Storytelling | Scoop.it
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
Karen Dietz's insight:

Trying to find really great articles on business storytelling these last 10 days has been like being in the desert without water. That's the main reason why I haven't been posting. Until today!

 

Here's a terrific piece on Intel's storytelling. They've been doing a masterful job of that lately, and the author, Rob Walker, takes us behind the scenes into how and why their storytelling is so effective.

 

What makes their storytelling work so well? It's because they are focusing on telling stories of experiences people have of their product. If they can do it with a product that remains invisible to most of us, you can do it too.

 

We all need good examples of companies, plus their insights, who are really excelling at storytelling in a land of mediocrity. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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31 Video Marketing Statistics to Motivate You [Infographic]

31 Video Marketing Statistics to Motivate You [Infographic] | Just Story It! Biz Storytelling | Scoop.it
Check out some compelling statistics on the state of video marketing and how it affects brand awareness, lead generation, and online engagement.
Karen Dietz's insight:

Still not sharing your stories with video? These stats should change your mind!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, June 24, 6:20 PM

Great Infographic!

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Why Data Storytelling Matters + Tips

Why Data Storytelling Matters + Tips | Just Story It! Biz Storytelling | Scoop.it
Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation.
Karen Dietz's insight:

Want to know more about how to storify data so people get your point quickly and easily? Then read this article by Lisa Morgan for Information Week about how to get started.

 

I like that Morgan covers basic storytelling skills and applies them to how to think about -- and deliver -- your data. She discusses the role of the audience, collaboration, and avoiding common distractions when crafting your data narrative.

 

This is good stuff. If you've got data and need to turn it into a narrative, the points made here can be very helpful.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Truth: Don't Tell Or Believe A Single Story

Biz Storytelling Truth: Don't Tell Or Believe A Single Story | Just Story It! Biz Storytelling | Scoop.it
I was a graduate student at Brandeis University and grades had just come out. A classmate walked over to me. "I never thought a Mexican would beat me i
Karen Dietz's insight:

I was working with a group of executives yesterday and our entire focus was on the rich tapestry of stories they have -- and need -- to share. In other words, forget this notion of a single brand story because there is great danger there.

 

What kinds of danger? The kinds so eloquently discussed in this post. With the rampage in Orlando this week, in the one-story of racism, hate and misogyny that Trump spews, we experience the consequences of the single story.

 

Please read this and take the insights shared here to heart.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Science + Storytelling: Coming Together @ The Story Collider

Science + Storytelling: Coming Together @ The Story Collider | Just Story It! Biz Storytelling | Scoop.it
Both scientists and non-scientists tell personal stories with links to science in Moth-inspired events in New York, Boston and Washington, D.C.
Karen Dietz's insight:

Here's a post sharing about the Story Collider where scientists come to share their stories of their research. And yes, they are really stories -- personal, compelling, and engaging. 

 

This just goes to show you the power of storytelling to make science come alive. 

 

The article talks about how the Story Collider got started, and who founded it. There are also some great audios to listen to of scientists telling their stories.

 

I like the last line in the post: “This world we live in is shaped more by science than anything else, and if we’re going to be a part of it, we need to see that scientists are human and that science affects people who aren’t scientists. And if we do it while laughing and drinking with friends … well, I think that’s probably the best way.”

 

Hey -- if scientists can tell compelling stories, so can you! Take notes while you listen on the kinds of stories they share about their work.

 

Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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New Twist On The Neuroscience of Storytelling

New Twist On The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jeremy Adam Smith
Karen Dietz's insight:

But when I read this post, I got excited because I hadn't thought about storytelling in the way the author, Jeremy Adam Smith, presents it.

 

It's easy to think storytelling is all about what happens in our heads. Or it's about stimulating our 5 senses. Or it's about engaging our emotions. Or it's about all 3.

 

Smith says storytelling happens through our bodies. Of course! Duh! But I hadn't really thought about it that way. He then goes on to explain how stories emerge from our bodies.

 

What a nice reframe. For sure I'm going to use it with clients in my biz storytelling work.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Uri Hasson: Neuroscience of Storytelling Latest Research

Neuroscientist Uri Hasson researches the basis of human communication, and experiments from his lab reveal that even across different languages, our brain
Karen Dietz's insight:

Uri Hasson is the neuroscientist at Princeton University who several years ago did the research using MRIs showing the brain entrainment that happens between a storyteller and a listener.

 

This was breakthrough research into the neuroscience of storytelling. Now here is his latest TED talk where he shares his additional research on the topic.

 

Hasson talks about expanding the research beyond 1 storyteller to 1 listener to 1 storyteller to 5 listeners and what they discovered.

 

He also discusses more about the brain entrainment that happens, how meaning is created, and what happens when people from different cultures listen to the same story.

 

It's fascinating and you will want to take notes. In fact, you'll have to go slowly through the video because Hasson has a strong accent and it's sometimes hard to comprehend what he is saying. Kind of proving his points in a way.

 

So go grab this and bring it into your stash on the neuroscience of storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Underutilized: Documentary Storytelling + 6 Brands Who Nail It

Underutilized: Documentary Storytelling + 6 Brands Who Nail It | Just Story It! Biz Storytelling | Scoop.it
Learn how Church’s Chicken turned a speed drumstick contest into a powerful documentary that gave their marketing a leg up – Content Marketing Institute
Karen Dietz's insight:

Here's a terrific post with 6 video examples of documentary storytelling from brands who are using this type of storytelling with great success.

 

Documentary storytelling -- also called backstories -- are very powerful and yet still underutilized in business. So imagine my delight when Clare McDermott of the Content Marketing Institute put this post together.

 

Oh, and another twist -- some of these documentaries are not backstories, but do connect with the brand in a particular way.

 

Plus the documentaries are really wonderful. Give yourself a treat today. Read the post and watch these short films -- anywhere from 2-43 minutes.

 

These examples should give you plenty of ideas for how you can leverage documentary storytelling no matter what size business you are.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | Just Story It! Biz Storytelling | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.
Karen Dietz's insight:

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Spoiler alert! Do spoilers make you enjoy stories more?

Spoiler alert! Do spoilers make you enjoy stories more? | Just Story It! Biz Storytelling | Scoop.it
Did someone spoil the next episode of "Game of Thrones"? They might have done you a favor.
Karen Dietz's insight:

Just yesterday a client asked a question about good storytelling and spoiler alerts. Does sharing the end of a story always reduce our enjoyment of it?

 

For the latest research, check out this post. The article explains what the scientists found out about spoilers. And you will be surprised.

 

Their discoveries make sense. I won't spoil it for you by telling you the answer. Go check out the article and let me know what you think.

 

Do you agree with the research?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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TED Talk: Uri Hasson "This is Your Brain on Stories"

TED Talk: Uri Hasson "This is Your Brain on Stories" | Just Story It! Biz Storytelling | Scoop.it
“The people we are coupled to [meaning talking to, sharing a story with] define who we are.  And our desire to be coupled to another brain is something very basic that starts at a very young age. “ Fascinating research here summarized by neuroscientist Uri Hasson, on how our brains become aligned when we hea
Karen Dietz's insight:

What a great TED talk! Here Uri Hasson goes through the research on how listener's brains react to a story. The research also shows the coupling that occurs between the storyteller's brain and the listener's brain.

 

It's terrific stuff and solid research using MRIs. I use this all the time in my workshops. Don't miss it.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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