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Scooped by Karen Dietz onto Just Story It |
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We're willing to bet that more C-suite bottoms sit on Herman Miller chairs than any other brand chair.
Love this video from Hermann Miller that very creatively tells their story -- or at least one of their stories! It's a story terrific for recruiting and for just good ol' plain PR.
And I like that the article discusses what works in this video and challenges us all to step up to the plate to create similar stories for our business. Yes, we can do it -- and need to!
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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Karen Dietz's insight:
Here is a terrific article about how Siemens incorporates storytelling as a core competence in both its marketing and internal corporate culture. It's a fascinating piece where Keith Ritchie from Siemens talks about why they use stories, how they use them, and how they think about them. There's even a discussion about ROI which is a nice twist on how to think of the ROI of stories. I have no idea who actually wrote the article, based on an interview with Ritchie, or I would thank them for putting together such a thorough piece. If you are curious about how larger organizations are using stories -- and how you might be able to do the same regardless of your size -- then check out this post. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
gillkelley's curator insight,
May 13, 4:31 AM
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. Delete the scoop?
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Learn how to find stories and spread the word of your success today with these tips. Via Gregg Morris
Karen Dietz's insight:
You know, these all sound like great ideas. And you might want to use a few in your organization. Here's the caveat though -- in my story work with organizations, when they use some of these methods to generate stories, what they sometimes get are NOT stories. More often they are poorly crafted stories. But the organization thinks what they get are fine. Unfortunately, because they are sub-par, so are their results. The solution? Either formally train folks in storytelling, or make sure the collected stories are well crafted by someone trained in storytelling. Someone trained in marketing, journalism or PR might not work -- again, personal experience speaks. These ideas are creative but treat them wisely. And treat your storytelling seriously to maximize your results. Thanks Gregg Morris for finding and sharing this article. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Peter Fruhmann's curator insight,
March 7, 4:14 AM
This article shows that it's possible to create a storytelling culture in organisations. However, I think that 'tips' are not enough and there are quite some managers who go for the 'quick win' and 'quick read'. Creating a storytelling culture takes time (not toi mention the maintenance of that, the greatest challenge). If anyone is inspired by this article, I would suggest reading Annette Simmon's 'The Story Factor' and 'Whoever tells the best story wins'. It's all in there... 
Doug Ross's curator insight,
March 7, 10:38 AM
We all have stories to tell. Our individual stories make the our collective stories. Our stories define who we are. This is a great way to collect stories in organizations. The trick will be to convince people that storytelling is a value added contribution. We tell stories to children because we believe in them but somehow we forget as we get older Delete the scoop?
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There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it. Read the full article to find five tips for creating a culture of storytelling at your organization: 1. Communicate to all staff members what kind of stories you are looking for 2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it 3. Make time at your staff meetings to tell stories. 4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have. 5. Start your own story bank for future reference. Via Kim Zinke (aka Gimli Goose)
Karen Dietz's insight:
Thanks Kim Zinke for finding and scooping this article her to curation "How to find and tell your story". I really like how practical and common-sense this post is. And yes, it does help to de-mystify org storytelling. The steps are really good. There iare two more I would add:
Time to get busy finding and sharing your stories! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Ignacio Conejo Moreno's curator insight,
March 1, 3:16 AM
Desmitificando: Todo el mundo puede crear Storytelling.
He aquí algunas claves útiles para hacerlo, aprovechando las vivencias diarias del equipo. Delete the scoop?
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Tiger Schmittendorf shares childhood memories of the fire service and emphasizes the value and importance of storytelling as a means of helping firefighters recall and regain their passion for the job.
Karen Dietz's insight:
This article might sound like it is all about how to use stories to bring in volunteers for your non-profit. And in an oblique way, it is about that. But what this article really focuses on is how crucial storytelling is to the transfer of knowledge and the health of an organization or profession. It's an engaging article with a terrific story to tell. And lessons for us all as our business grows and adds employees. Or for those in enterprises who need to continually focus on the best ways to transfer knowledge and skills from one person/group to another or one generation to another. I like the advice and tips shared here. And the article can be used as an example when talking with clients about storytelling and knowledge transfer. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
lauryn burkhalter's curator insight,
February 20, 4:44 PM
A tidbit on why storytelling isn't specifically for fictional writing, how we can include storytelling in all of our writing to enhance the meaning and support a deeper understanding of ethical and moral concepts within a project.
Nonprofits need to capitalize on what makes them stand out from for profit institutions, they are honest about their ethics and run 100% on the energy of that dedication. Delete the scoop?
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Here's how to build one.
Karen Dietz's insight:
Hey -- we ALL need a career narrative! And it is a story that continually shifts and changes over time as we add experience, wisdom, and talent. I really like this article because it explains exactly what a career narrative is, why we need one, and how to create it. And there are great examples shared. I particulary like the point that a career narrative -- or bio or 'About' page -- needs to meaningfully link your past successes with your near + long term goals, AND suggest the kinds of assignments that would help you achieve those goals. If you have difficulty sharing the story of your career journey, if you need a better bio or 'About' page, then use these tips and examples to craft a better story! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Sharilee Swaity's curator insight,
February 24, 10:38 AM
Article is focused on having a career story in the workforce, but the same concepts apply to someone who is doing freelancing, and trying to sell themselves to potential clients. Great information! 
streetsmartprof's curator insight,
March 12, 7:17 PM
I am repeating Karen Dietz's insights from below, says it all for me...
Hey -- we ALL need a career narrative! And it is a story that continually shifts and changes over time as we add experience, wisdom, and talent.
I really like this article because it explains exactly what a career narrative is, why we need one, and how to create it.
And there are great examples shared.
I particulary like the point that a career narrative -- or bio or 'About' page -- needs to meaningfully link your past successes with your near + long term goals, AND suggest the kinds of assignments that would help you achieve those goals.
If you have difficulty sharing the story of your career journey, if you need a better bio or 'About' page, then use these tips and examples to craft a better story! 
Chris Morales's curator insight,
March 27, 11:36 AM
Some good tips on how to tell your career story more effectively #jobs Delete the scoop?
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Karen Dietz's insight:
This is a quick article giving sound reasoning for why organizations need to create a storied culture. If you are a business leader, here is your beginning roadmap for working with stories in your organization. If you are an entrepreneur growing a business, here is your beginning roadmap for building a storied culture with employees and vendors. And if you are a consultant, here's a list of reasons 'why' a storied culture is important that you can use in presentations and workshops with clients. What else would you add to this list? This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...
Karen Dietz's insight:
What a great piece (not long) about storytelling and organizational change. I really like how the author Marla Gottschalk talks about how storytelling can get the ball rolling when an company needs to change. Especially when there is not a critical event 'igniting' the need for change. I also like how Gottschalk reminds us to honor the past as we embark on change, give the change the deference it deserves (honor what is happening), and add pomp. These 3 points are often forgotten in the rush or push to change. There are nice insights here that can help us all. This review was written by Karen Dietz for her content curation on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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You can be proud to work here. That is one of THE most important messages your new employee orientation program should communicate.
Karen Dietz's insight:
The author David Lee does a great job here explaining not only why stories should be used during employee orientation trainings, but which stories will lead to participants having a successful experience. And begin to build pride in the company they have just joined, and increase their personal integrity. Orienting new employees to the company is one of the place where all great corporate storytelling begins -- yet is mostly underutilized or ignored. So Lee gives us both a reminder to not forget this area for applying business storytelling, and tips for which stories to tell. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
Karen Dietz's insight:
Love this post about consciously choosing which stories to tell that is slanted toward organizations. This article comes from Britain, with British references. And some of the examples given are British companies. Hooray! We need more international examples. Sustainable storytelling for the author here, Ed Gillespie, is all about telling stories that sustain us. When I use the term 'sustainable storytelling' I mean paying attention to all that is required (i.e. structures and processes) within a business to keep storytelling alive as a sustainable activity over time. Semantics aside, I really like what Gillespie has to say: "...stories that empower us as heroes and capture our imaginations inspire and galvanise us into action more effectively than psychologically passive-aggressive narratives that try to guilt or brow-beat us into change." So true, so true. Leaders and marketers -- take a lesson here. Enjoy digging into all the links in this article and the examples of sustainable storytelling via Great Britain. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
Karen Dietz's insight:
Jim Kouzes is one of my heros, along with Barry Posner, his co-author. Their focus is leadership and they are big advocates of storytelling. In this article Kouzes explains more about why storytelling is a critical leadership skill to develop. And he gives ideas for how leaders can apply storytelling. As Kouzes says, "People seldom tire of hearing stories about themselves and the people they know. These stories get repeated, and the lessons of the stories get spread far and wide." I you are a leader in any capacity, get your storytelling game on! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
January 25, 6:39 PM
Yes Jeff, I really liked that quote in the article too. Thanks for re-scooping!
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Company's live a never-ending story: I've got to re-engage my teams. They have that story because of a never-ending problem. No, two: Engagement wears.
Karen Dietz's insight:
I absolutely love this article on how leaders need to reframe their storytelling to be true leaders -- not just people with authority. The author, Dean Hyers, does a fabulous job at explaining where leaders go wrong with storytelling and provides plenty of examples for how to do it right. The secret? YOU are not who the story is about. The story instead is about others and those in your company. Hyers explains very well how to make the shift. Now I will say -- don't throw the baby out with the bathwater. Sometimes leaders DO need to share their personal stories. In the end, it's about knowing the dance between a leader sharing his/her personal stories and sharing stories about others. This article helps correct the imbalance I see in leadership storytelling so we can all dance better together. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Oakville Deals's curator insight,
January 22, 11:29 AM
Reasons why story telling works so well. Good article. Delete the scoop?
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It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.
Karen Dietz's insight:
Well here's a thoughtful piece as we wind up 2012 that gets me thinking about the role of storytelling in business. This article is all about the ongoing shifts occuring in business and I think story dynamics and narrative work are both shaping/influencing these shifts, as well as being a vehicle for finding meaning. I am not sure if the popularity of biz storytelling is the cause, the effect, or a combo of both -- but it is fascinating to think about. What I love about this article by Alex Pattakos and Elaine Dundon is they coin a new word -- anthrocapitalism -- and talk about how this is more than just 'corporate social responsibility'. And they educate us about the origins of the word 'philanthropy' and its role in rethinking capitalism. They go on to talk about how our economy is shifting away from transaction to engagement and what this really means. Great food for thought. They also give examples of companies who are embodying 'anthroeconomics', creating meaningful work, promoting a deeper purpose, and increasing their profits at the same time. As the authors say at the end: "The shift towards anthrocapitalism represents a new role for leaders and a new role for organizations. It’s time to ask what you as a leader and inspirational role model can do to focus on both doing well and doing good, making the world a better place." So what is the role of storytelling here and its meaning-making abilities? Is storytelling the impetus, the vehicle, or both? Or are there better questions to ask? What do you think? Hmmmmm....... This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Brady Josephson: Fibers of Storytelling (and Not Sucking)Huffington Post (blog)Mitch Joel calls this doing justice to your brand narrative. Scott Stratten says this is being awesome, not unawesome.
Karen Dietz's insight:
What kind of a foundation does your business (for profit or nonprofit) need in order for your storytelling to really work? According to this article, it's 4 things: like doing great work and proving it. And demonstrating a love of customers/donors/supporters. Makes sense to me. What the article is saying is that businesses have to be able to walk their talk. Alignment between the stories they tell and how the business actually operates is critical for believability and authenticity. So before you get on the storytelling bandwagon, make sure you are really ready to start the process by doing an internal check first. Then go for it! Happy storytelling.... This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Karen Dietz's insight:
Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative! We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding. This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers. What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves. Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business? BTW -- being in this place is kind of fun. It's like being a detective in a mystery book. In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it. Well, I hope this article and my little review gives you lots to think about. What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions? Thank you Shawn for this fabulous piece and the thought-provoking questions it generates! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
April 29, 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight,
April 30, 9:12 AM
How is business related to literature? What cultural traits help us know more about our ventures? 
Sarosh Daruwalla's curator insight,
April 30, 9:51 AM
In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction. Delete the scoop?
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Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w
Karen Dietz's insight:
Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!! So glad he put together a biz storytelling warning label for us all. Good job Sean! Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center. If you don't you'll be sorry. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Miklos Szilagyi's curator insight,
March 3, 4:34 AM
Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...
Karen Dietz's comment,
March 3, 8:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
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What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq
Karen Dietz's insight:
I love this article because it is a terrific story about how a leader discovered the origins of his organization. And then through storytelling ignited excitement and shifted their branding. His conclusion? Yep -- storytelling is essential for organizational leaders. And I'll add that it's essential for anyone in business. Another reason I like the article because it is a good example of how someone used storytelling to make a difference and create change. I bet after reading it you'll get ideas for how you can do this too. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it
Karen Dietz's comment,
February 24, 3:04 PM
Thanks for your comment Ken and glad you found the article useful!
Christine Cavanaugh-Simmons's curator insight,
February 25, 1:35 PM
Dean Lyons at Haas is another great exemplar!! Delete the scoop?
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Karen Dietz's insight:
I love this quick video from org story colleague Shawn Callahan in Australia. Here he explains about starting a story with a relevance statement -- which properly frames the story and gets the audience engaged. This is critical to understand for any kind of business storytelling. And then surprise -- when this video ends it leads right into the next video tip which is NEVER start a story by telling someone you are going to tell them a story. Music to my ears. That's a habit I often need to break with my coaching clients. Callahan explains why. So go watch these short videos with short tips to really improve your biz storytelling! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps?
Karen Dietz's insight:
Now here is a thought-provoking piece on how the language we use to describe our story activities can either constrain us or set us free. I swear there are days when I experience being in a story war just like Jonah Sachs (Winning the Story Wars) says -- particularly when it comes to politics. But that metaphor need not apply all the time and this article by Douglas Van Praet is a good counterbalance. For Van Praet, using the language of war closes down our creativity. Makes sense. In response he has developed a 7-step process on how to inspire change that directly relates to organizational story work. And marketing. And branding. And leadership. So go read the article and let your creativity flourish! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Oakville Deals's curator insight,
February 16, 2:56 PM
This is an article that I was going to write. I think it is an American thing. Delete the scoop?
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Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:
Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page. The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes! Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this. So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:
Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts. Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between. There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture. Delete the scoop?
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Bill Harley, a Friend, storyteller, author, songwriter, teaching artist; two-time Grammy winning artist in the spoken word category; Lifetime Achievement awa...
Karen Dietz's insight:
Bill Harley is one of my storytelling heros. A professional storyteller, Bill is extremely eloquent and inspiring as he talks about the power of telling a story live, in person. Even my software engineering husband Tim stopped his work to listen to Bill's video as I was reviewing it. So what has this got to do with business? It's simple:
Bill explains to us what is really going on. I can't tell you how many times when I work with leaders, they just want to get a story down so they can video tape it. Wrong move!!! And again, Bill tells us why. Technology has a place, and Bill helps us keep it all in perspective. Thank you Bill for this terrific 13 minutes! I'm going to use this in my MBA classes and my work with leaders. Woo hoo! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Elsemiek Meijs's curator insight,
February 8, 8:09 AM
Wow! Please take 13 minutes and forget everything else.
streetsmartprof's curator insight,
February 8, 11:17 AM
Make sure to read the insight by Karen Dietz, the 1st one posted.
This is well worth 13 minutes. They say time stands still during a good story. Look at your watch after Bill understands the boy in the back of the room, you may be surprised... Delete the scoop?
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Storytelling is a powerful business tool. I was reminded of this during my visit last week to the January meeting of the Ohio State Council of SHRM. Although I was there as an invited guest speaker, I certainly feel like … Continue reading → (Three...
Karen Dietz's insight:
OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track. The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also. Pay attention to these 3 questions and you will be on the road to success. All 3 are right on. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ken Jondahl's curator insight,
February 28, 4:59 PM
Karen Dietz's insight: OK -- this article is super quick. But I curated it because I really like the 3 questions it poses to make sure your corporate storytelling is on the right track.
The article is written for those in large enterprises. But these questions could work just as well for small businesses and entrepreneurs, also.
Pay attention to these 3 questions and you will be on the road to success. All 3 are right on.
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Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo
Karen Dietz's insight:
I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations. Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance. I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Admitting Failure is an open space for development organizations to admit and learn from failure for more effective aid.
Karen Dietz's insight:
Now here is a very different kind of a website, with very different content. It's all sharing stories of failures people have experienced -- and the lessons they've learned from them. You might cringe -- who wants to dwell on failure? Yet don't you know that most people are curious about your failures and the positive difference those failures have made in your life? This is particularly true for leaders. But in business, we don't want to talk about failures. So we end up repeating them again and again in larger organizations -- and it costs us big in both financial and innovation terms. Some of the business people I have been most impressed wtih are those that talk openly about their mistakes/failures and the changes they made as a result. How courageous! How necessary! These people always made me that mistakes are both normal, OK and contain great wisdom. They light a path for us all. So dip into these courageous stories and contribute some of your own. Sharing these kinds of stories is how organizations learn, how knowledge is transfered, and how innovation is sparked. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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Using the power of storytelling, organizations can create not only more seamless cross-departmental interactions, but create more emotionally engaging customer experiences.
Karen Dietz's insight:
Here is what I really like about this article: It encourages enterprises to think about how customers interface with their organization, and to re-craft those interactions through the lense of storytelling. Why? To provide customers engaging experiences, who will then turn around and tell great stories about your organization -- building raving fans. Fabulous! This is quite a unique perspective in corporate storytelling -- and a much needed one. Following the tenents suggested here may not be easy, but will be worth it in the long run. This is a meaty article that will take a few more minutes to digest. If you are an influencer in a larger company or a consultant to one, then this article bears paying attention to. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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