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Case Studies: How to Use Storytelling as a Marketing Power Tool

Case Studies: How to Use Storytelling as a Marketing Power Tool | Just Story It | Scoop.it
From www.openforum.com - March 7, 2012 9:02 AM
Traditional advertising can get lost in the daily media blitz. Give people what they really love: stories.


Yes, absolutely. I like this article because it covers all of the 'why' questions -- about why you would use case studies.  These are really good points showing how they are a powerful marketing tool.


The author then shares the 'rules' to follow to create your case study. Well, they are OK as far is it goes. But here are the critical rules that were left out:

  1. Add contrast/drama
  2. Add sensory material (the language of the senses)
  3. Use conversational language -- avoid business speak!


If you miss including these three rules, you will create case studies that are dry dry dry as toast and as boring as watching grass grow. And frankly, boring case studies are the norm in business. I deal with this every single time with my clients.


So follow these 'rules', but make your case studies come alive as stories using all the storytelling tools available to you. That's the way to stay out of the quicksand and bring more customers knocking on your door.

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Karen Dietz's comment, March 7, 2012 10:55 AM
Thank you for re-scooping this article! Have a great week -- Karen
Karen Dietz's comment, March 8, 2012 12:42 PM
Thanks Richard and enjoy your upcoming weekend :)
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Yes! Telling Your Brand Story Through Email?

Yes! Telling Your Brand Story Through Email? | Just Story It | Scoop.it
From moderncopystudio.com - March 28, 6:08 PM
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Karen Dietz's insight:

Now here's a very creative post! Author Vince Robisch shows us how we can take one of our biz stories, cut it up, and send it out in a series of emails.


Brilliant! This notion is not new, but I like how Robisch shows us how to partition the story into 3 parts that preserves the story arc. We now have an email series to send out.


It's a fun article to read and I think it will get your creative juices going. 


Have story will travel!


http://moderncopystudio.com/can-you-really-tell-your-brand-story-through-email/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 2, 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
eProAgi Anderson's comment, April 2, 10:38 AM
Karen your are the ultimate with story telling!!
Karen Dietz's comment, April 2, 12:40 PM
Thank you Agi! You have made my day :))
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Can You Really Tell Your Brand Story Through Email?

Can You Really Tell Your Brand Story Through Email? | Just Story It | Scoop.it
From moderncopystudio.com - November 18, 2012 8:20 AM
Tell Your Brand Story Through Email. ModernCopyStudio shows you how to combine narrative storytelling and email to capture the attention of your audience and get them to connect with your company history.


Hey folks, there are a ton of creative ideas for a narrative email campaign for your business that is perfect to read on this Sunday morning.


Email marketing is still hot (that means effective) so keep it as one of your must-do marketing tasks.


It may take you awhile to plot, plan, and craft your narrative email marketing campaign but now's the itme to get ready for 2013.


Have fun and enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fan engagement at Starbucks and Dunkin’ Donuts [No Stories?]

Fan engagement at Starbucks and Dunkin’ Donuts [No Stories?] | Just Story It | Scoop.it
From www.johnsadowsky.com - October 2, 2011 2:37 PM
In the previous post, I wrote that Dunkin’ Donuts seems to do better than Starbucks at engaging their fan community.  Let’s look at why. As a regular visitor to Starbuck’s Facebook page, and a subscriber to their emails, I am often puzzled...

 

Here's a quick article about the repercussions for Starbucks and Dunkin' Donuts due to their lack of stories in their marketing.

 

Take note all!  The author shares some great ideas for the kinds of stories to be including in your emails, branding efforts, blogging, websites, and social media marketing.

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Storytelling and the Art of Email Writing

Storytelling and the Art of Email Writing | Just Story It | Scoop.it
From labs.mrss.com - September 21, 2011 9:25 PM
How can smart organizations harness the power of stories to communicate with supporters and get them to donate?

 

If you want to know how to craft email stories to promote your business (or non-profit) and/or raise funds, then read this free downloadable PDF ASAP. 

 

I really like how the authors give tips to avoid the Personal Story Trap (what not to do when sharing a personal story).  I think it's great they also spend time showing the difference between 'explaining' stories and 'compelling' stories.  

 

Even though this is written for non-profits, inhale these tips and start writing storied emails and blogs that really work.

 

This PDF is full of very clear examples so you'll know exactly what to do -- and what not to do.

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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Just Story It | Scoop.it
From www.copyblogger.com - March 5, 1:19 PM
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
Karen Dietz's insight:

Even though this article is framed for copywriters, it is all about business storytelling!


As you create content for your website, promotions, emails, presentations, or electronic materials these 7 tips are essential to pay attention to. You will create more engaging stories. 


Actually tip #7 is to use stories, which I hope you already do. But I like how the author, Gary Ciotti, talks about stories as transporation. It is a good way to think about them.


Use these 7 tips as a checklist when you are creating content just to make sure you are hitting all the storytelling notes you need to.


Story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, March 6, 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?
Ignacio Conejo Moreno's curator insight, March 6, 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.
Mike Ellsworth's curator insight, March 6, 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 
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Email Marketing : Storytelling For Profits

Email Marketing : Storytelling For Profits | Just Story It | Scoop.it
From ht.ly - February 6, 2012 12:21 PM

I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.


Want to up your game with your email marketing and get better results? Then incorporate stories.


Here's a great post on doing just that -- with several how-to tips to get you started.


I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.

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Email Marketing Strategy - Let Email Marketing Tell Your Story | Bronto Software

Email Marketing Strategy - Let Email Marketing Tell Your Story | Bronto Software | Just Story It | Scoop.it
From bronto.com (via @vanillabean45) - September 28, 2011 10:57 PM
Bronto Community Marketing Manager, Caroline Riddle, explains how an IKEA campaign tells an engaging story through email that has the reader wanting to know more. (Let email marketing tell your story.

 

What a great and creative application of business storytelling!  Enjoy reading this article.  Get ideas about innovative ways you can tell a story in your email marketing, and increase click-throughs and sales.

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