Facebook's Timeline is tailor-made to tell your company’s story — from its humble beginnings to the present – capturing every milestone, change and challenge so your clients or customers can see, at a glance, who you are and why you do what you do.
But ultimately, Timeline is just a tool. You still need to come up with the information, ideas and media with which to populate it and create a story that’s interesting and engaging for your community.
So what makes a good company story?
Here's a nifty post for those of you who have a Facebook business page and need to get ready for the switch-over to the Timeline format.
It is a perfect opportunity to re-think how to use the Timeline to share your business stories. This article gives us ideas and tips to get us started -- that includes great suggestions for the types of stories to share.
Seems I've just added another item on my long to-do list!
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