We all know referrals are your best source for building business. There is nothing...
I like this article simply because it gives a beautiful concrete real-life example of how story sharing brings referrals. We can all learn from this.
Once you get the point, focus on creating 2 or 3 customer success stories. Remember, these stories focus on the customer's problem/issue that was resolved.
It's best if these stories are ones you tell about your staff and how proud of them you are in solving a customer's problem, going the extra mile, overcoming an obstacle to meet a customer need, etc.
But if you are sharing a story about something you did to create a win for a customers, then tell it humbly: "The customer who moved me most was...", "I was really proud of myself when I could...," "I loved working with that customer and what I learned from that was..." You get the idea.
Now -- may many referrals come your way!