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Learning To Be A Power Listener | Fast Company

Learning To Be A Power Listener | Fast Company | Just Story It! Biz Storytelling | Scoop.it
In business, the consequences of failing to properly frame or assess an issue can be dire. Often such a misdiagnosis is the result of not having the right information.


I am always looking for really good articles on listening because that is a foundation skill for working with stories.  Today I found another one!


What I like about this article is that it carefully articulates the listening archetypes to avoid.  And the author gives plenty of examples in the post.


Maybe you'll find yourself here -- maybe not. I know when I am stressed, I can be an 'Answer Man.'


But just knowing this helps me to slide out of it and move back into attentive/appreciative listening.


Listening is not always easy -- but it is essential.  I hope this article -- by focusing on what not to do -- leads us all into taking action on what we need to do.

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Karen Dietz's comment, March 4, 2012 2:33 PM
Thanks for re-scooping this article Kenneth! Cheers :)
Kenneth Mikkelsen's comment, March 4, 2012 3:37 PM
You're welcome, Karen. I really liked the article. :-)
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It Curation

About The Just Story It Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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In Our Multiplatform World, Six Storytelling Principles That Cross All

In Our Multiplatform World, Six Storytelling Principles That Cross All | Just Story It! Biz Storytelling | Scoop.it
Long-standing tenets of narrative still hold, but if we’re going to live and work in a m...
Karen Dietz's insight:

Every day we have opportunities to share our business stories across multiple platforms. Some days it makes my head spin. Which is why I really like the article Mike Jones, of interactive media company Portal Entertainment, recently wrote that help simplify the chaos.


Jones shares with us 6 principles for writing (I say storytelling) in a multiplatform world. Yay! 


Jones is a wonderful writer and I've been following him for a few years because his approach to writing is right in line with much of business storytelling.


A couple points he makes in this post are:

  1. New storytelling forms always emerge. We've come a long way since early cave paintings. Yet we don't replace new forms -- the previous ones we still use. So don't ignore previous forms -- use them.
  2. Don't get stuck serving only one medium. In other words, I may be a business storyteller, but I'm also a writer, speaker, etc. I show up how I'm needed.
  3. Don't just tell a story. Build a cohesive Story World with your stories.


There are more insights for you here. What I appreciate about Jones' post is that instead of focusing on what story to tell in which way on this medium, he gives us comprehensive principles to guide our storytelling across any platform. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Monica Lewinsky Tells Her Story @ TED: The price of shame

In 1998, says Monica Lewinsky, “I was Patient Zero of losing a personal reputation on a global scale almost instantaneously.” Today, the kind of online publi...
Karen Dietz's insight:

I just watched this powerful video of Monica Lewinsky's TED talk and I was riveted. As she shares bits and pieces of her story, she weaves together what her story can mean for us individually, and as a culture.


Lewinsky bravely touches on storytelling ethics, our gleeful perpetuation of dark stories that lead to great harm, how to use stories to build empathy, and taking control of your own narrative.


The business of storytelling -- and business storytelling -- has an underside. Lewinsky sheds light in the dark and shows us a way home. Watch this video now -- you'll be glad you did. It will make you a far better and more humane storyteller IMHO.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Miklos Szilagyi's curator insight, March 25, 3:50 PM

Respect... She has done it from a very very deep something from where few could come back...

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Biz Storytelling: Building Trust + Relationships with

Biz Storytelling: Building Trust + Relationships with | Just Story It! Biz Storytelling | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.
Karen Dietz's insight:

For those of you who missed my interview last week with Lianne Picot on building trust and relationships with story, here's the link.


LIanne and I had a great time together. Enjoy and I hope you get some good tips from the interview!

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Chem-Dry: Success in Lead Generation Through Storytelling!

Chem-Dry: Success in Lead Generation Through Storytelling! | Just Story It! Biz Storytelling | Scoop.it
How Chem-Dry Carpet Cleaning used brand storytelling and organic search to generate more than six times the leads, triple close rates.
Karen Dietz's insight:

The numbers shared in this article are great. This is quite a terrific example of a company -- Chem-Dry -- successfully using storytelling to increase their lead generation by leaps and bounds.


See -- storytelling works! The author of the article, Joe Matthews, interviews Bill Knight, Chem-Dry Carpet Cleaning's vice president of franchise development, about why they switched to storytelling to increase their leads.


It's a good story and the stats shared are powerful. You too can learn from Knight as he shares the storytelling strategy that worked.


Go get 'em! Use storytelling to bring in more leads for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It! Biz Storytelling | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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DWBI Expert's curator insight, March 23, 2:34 PM

'Brands need to become story makers, not storytellers' be part of a social economy too.

CIM Academy's curator insight, March 24, 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

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Friday Fun -- Celebrate World Storytelling Day!

Friday Fun -- Celebrate World Storytelling Day! | Just Story It! Biz Storytelling | Scoop.it

The theme for 2015 is "Wishes"

Karen Dietz's insight:

Woo hoo -- today is World Storytelling Day, celebrating the art of oral storytelling. That means all us business folks get to celebrate it too -- because we are getting really good at sharing our stories with others.


The theme for this year is "wishes". And my wish for you is you check out the films of Les Blank: 

http://www.forbes.com/sites/tomteicholz/2015/01/30/les-blank-is-always-a-pleasure/


Blank is a documentary film maker who excelled in storytelling. As the article says, "The Criterion Collection on Hulu has just recently released a  5 Blu-Ray disk compilation of the work of documentarian Les Blank, called “Always for Pleasure” – which is a great title because whether it’s musicians in Louisiana or Mississippi, attendees at the Garlic Festival, or Werner Herzog making Fitzcaraldo, Blank always manages to give the viewer maximum pleasure with minimum authorial interference."


I remember watching many of these films and today I still talk about Blanks, "Garlic Is As Good As 10 Mothers". In the theaters they used to put a pot of boiling water with peeled garlic cloves in it on a hot plate in the back. The smell of garlic permeated the theater while watching this amazing film about the herb. My roommates were hooked and couldn't wait to get home to eat garlic!


As the author of this article, Tom Teicholz, says, "Blank, like his films was one of kind.  Worth knowing, worth enjoying." Hear, hear.


Happy Friday and enjoy the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Creative Storytelling: Find A Mysterious Story Under Your Car's Hood

Creative Storytelling: Find A Mysterious Story Under Your Car's Hood | Just Story It! Biz Storytelling | Scoop.it
Since you may have never had a mechanical reason to pop the hood, the brand is giving you a creative one.
Karen Dietz's insight:

What an inventive use of storytelling! Here Toyota has started a new campaign all about 'looking under the hood'. 


What do you get? Photos of the engine block? Schematics of the engine only an engineer would love? Reminders to change your oil filter? Nope!


What you get is a real story -- all kinds of stories. Love stories, mysteries, surprise stories. 


The app is only available in Spain right now, as I understand it. Can we hope for a US app soon? Check it out. Very creative. Should give you some more ideas for ways to bring storytelling into your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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St. Patrick's Day Story: From A Religious Event To A Global Party

St. Patrick's Day Story: From A Religious Event To A Global Party | Just Story It! Biz Storytelling | Scoop.it
St. Patrick's Day began in Ireland as a serious religious event, but Irish immigrants in the U.S. helped transform it into a celebration of Irish culture that is now marked everywhere from Tokyo to Toronto.
Karen Dietz's insight:

Happy St. Patrick's Day everyone! I'm wearing my green and sipping coffee from my favorite green mug this morning. In searching for something fun to share with you today, I found this article about how St. Patricks Day has turned into a global party.


Hey -- I love a great party but how did this one turn out to be so big? The answers await you here in this backstory.


Enjoy the post along with my favorite Irish Blessing:

May you be blessed with warmth in your home,
love in your heart,
peace in your soul
and joy in your life


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Research, Data, and Stories With No Ending: Fab Storytelling Tips

Research, Data, and Stories With No Ending: Fab Storytelling Tips | Just Story It! Biz Storytelling | Scoop.it
Rigorous research and attention-grabbing storytelling are very different trades and it is clear there are professional and personal risks for academics looking to translate complex data into bite-s...
Karen Dietz's insight:

Having sat through various mind-numbing academic research papers at conferences over the years, I was thrilled to find this article about how storytelling can come to the rescue.


Now, as a business person -- why should you care? Because many of us will have to deal with data and research at some point in our careers -- even if it's just sales charts.


This post, written by Cheryl Brumley, has great tips for how to find relatable imagery in the research so anyone can grasp its significance.


Then she gives us a structure that will help anyone organize the research into a comprehensible story instead of complex mess.


Now here's a particular storytelling truth: not all of our stories have endings. Conclusions can't be reached, except to say "stay tuned" or "more to come". This is the exact dilemma for research storytelling where the ending is not about a conclusion, but about pointing out pathways for more research to be done. Brumley gives suggestions for how to wind up the story when you find yourself in this position.


Overall, this is another solid example of storytelling in a different arena (academics) and learning more about storytelling in different applications.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Prasanna's curator insight, March 21, 8:30 PM

Excellent- research storytelling

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Improve your communication – forget mentioning stories

Improve your communication – forget mentioning stories | Just Story It! Biz Storytelling | Scoop.it
Imagine you’re in an audience with 100 colleagues. You’re waiting to hear from your leader. It’s the monthly briefing. He takes the stage. A quiet rolls across the audience.
Karen Dietz's insight:

Colleague Shawn Callahan at Anecdote writes another great blog post about business storytelling and how to absolutely destroy any interest in your stories.


And that is....by mentioning/using the word "story' or 'stories'.


What??!! you say? But yeah -- its a major buzzkill. Makes people suspicious. End of story.


Read what Callahan has to say about this little recognized fact, and what to do about it. Learn what to avoid to keep people engaged.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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K Dietz/Just Story It Interview Coming Up March 17!

K Dietz/Just Story It Interview Coming Up March 17! | Just Story It! Biz Storytelling | Scoop.it
Great leadership is about trust and relationship building. In today’s competitive climate, trust can be challenging to build and maintain.
Karen Dietz's insight:

Hey everyone -- when it rains it pours and next week I've got 2 interviews coming up on business storytelling.


This first one is with Lianne Picot who is interviewing me on "Building Trust & Relationships With Story". This will be a lot of fun. Yes, I've already been sent a list of questions to answer. But....we both agree that our conversation may take us deeper into other paths. In any event, Lianne is a pistol and we'll be laughing, talking, and sharing fab stuff.


So mark your calendars for this cool radio show!

Tues. March 17 -- St. Patrick's Day


Follow the link for all the listening info. 


LOL -- the interview will happen at an ungodly hour for me. So I'll be there with my big green St. Patty's Day mug of coffee, and my big smoothy cup of some healthy green concoction just to make sure I'm charged up and my brain is on. Pray I don't channel someone stupid because I'm not awake yet :))


Listen in and chat soon -- Karen

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This makes sense: 4 Levels of Story Listening

This makes sense: 4 Levels of Story Listening | Just Story It! Biz Storytelling | Scoop.it
Follow links for: Chinese - Español People often ask scribes how we do what we do. There is the short answer: "We draw while people talk..." And then there is another way of thinking about it, whic...
Karen Dietz's insight:

Here's an very interesting blog post that friend and colleague Mary Alice Arthur in Denmark pointed me to. It's a blog talking about scribing -- or graphic facilitation. Scribing is where trained professionals visually capture the proceedings of a meeting or conference in real time on whiteboards or long panels of paper on the wall. It's amazing to watch and is a fantastic way to capture all that happened in a meeting.


This particular post presents Otto Scharmer's 4 levels of listening and talks about the connection to storytelling. I've always talked about "deep listening" in my client workshops and coaching. This is what I mean by that.


The author also constructs the 4 levels of scribing which actually maps the experience of storytelling. Awesome!


This is a short post but really good. I hope you get several "ah-hah's" by reading it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Relearning the Art of Asking Questions

Relearning the Art of Asking Questions | Just Story It! Biz Storytelling | Scoop.it
“Proper questioning has become a lost art. The curious four-year-old asks a lot of questions — incessant streams of “Why?” and “Why not?” might sound familiar — but as we grow older, our questioning decreases.”
Karen Dietz's insight:
One of the topics I always cover in my storytelling workshops is "The Art Of The Question". Why? Because when you are evoking stories from others, knowing the right questions to ask is critical. If you ask the wrong kind of question you won't get a story.Likewise, as you listen to the story, other questions will come to mind. What are those kinds of questions and how do you leverage different questions to go deeper into the story?Well, here's a handy chart and explanation to get you started. I really like the axis, and the discussion of what the different kinds of questions will get you.May all your listening bring you clarification and wisdom!
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Ron McIntyre's curator insight, March 28, 11:14 AM

Questions are the heart of coaching so understanding the process is critical.  This articles provides some good insights.

Zigmas Bigelis's curator insight, March 29, 4:47 AM

Questions is very important as the process of getting knowledge should consist of questions and answer. It differs from studying boks etc, 

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Brand Storytelling: 3 Different Ways To Think About It For Success

Brand Storytelling: 3 Different Ways To Think About It For Success | Just Story It! Biz Storytelling | Scoop.it
To tell the most effective stories, you have to have an awareness of the frames through which your audience will consume them.

Via Jessica Kelly
Karen Dietz's insight:

Do you know what pareidolia is? Do you know about framing and how it connects to pareidolia? Do you know the 3 types of brand messages to use?


If you answered "no" to any one of these, you are going to want to read this article. Written by branding professional Laura Petrolino, she takes us deeper into successful brand storytelling.


Understanding what pareidolia is and it's link to storytelling is crucial. From there you can to better framing, and then move on to improved messaging.


Dig into this article if you want better brand storytelling for your business. The only thing I wish the author had done for us is give us a few brand storytelling examples. Hopefully next time. That being said, the information here could still make a world of difference for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Jessica Kelly's curator insight, March 24, 6:59 PM

What's pareidolia, and why does it matter in terms of brand storytelling/framing? If you don't know, you will as soon as you read this very interesting, informative, useful (and several other positive adjectives) post. Bonus: As the title indicates, you'll also read about three storytelling categories--reinforcer, supporter, and challenger. Yep, it's a good post.

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Do you stink at visual storytelling? Then here are 17 battle-tested resources for you

Do you stink at visual storytelling? Then here are 17 battle-tested resources for you | Just Story It! Biz Storytelling | Scoop.it
Even if you have an eye for design, you may still suck at making visuals for your campaigns. These 17 resources can help – no Photoshop skills required.
Karen Dietz's insight:

When you want to do visual storytelling well, you need great tools and a little design know-how.


What makes a great tool? It's easy to use, there's hardly any learning curve, and you don't need to know about design to produce fabulous material.


What about design know-how though? Well, as you use the tools if you want to go a bit deeper and become more design savvy, there are some easy ways to boost your knowledge.


Hence this post by Ritika Purl about 17 resources to help you with visual storytelling.


Some of these you might know about -- like Prezi. But what I like that Purl has done is also list the shortcomings for each tool.


Gems you probably haven't seen before is Karen X Cheng's blueprint for hacking design and General Assembly's Visual Design Hacking Class. Or Unbounce's Guide to Conversion Centered Design -- now that looks cool.


I'm also going to check out Canva. I've been looking for a tool to put together photos and text that tell a story.


Enjoy these. I hope you find good stuff here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Just Story It! Biz Storytelling | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?
Karen Dietz's insight:

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Janet Vasil's curator insight, March 25, 3:40 PM

Good advice for making the case for brand storytelling.

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Heart of Success? Compelling Characters: 3 Storytelling Lessons

Heart of Success? Compelling Characters: 3 Storytelling Lessons | Just Story It! Biz Storytelling | Scoop.it
To perfect your brand of storytelling, you need to become a master of character development. Here are three lessons you can't miss.
Karen Dietz's insight:

What a great post Ted Karczewski @TeddyHK wrote about what creates fabulous stories. The secret is in creating fabulous characters.


I agree. Here are 3 solid how-to tips for crafting successful business stories by focusing on the characters.


As Ted says, "Characters are the heart and soul of a good story. In order to become an effective brand storyteller, you first need to identify and develop your main characters. Here’s how:..."


Enjoy this piece and focus on your characters. You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Storytelling, Innovation + Sci-fi for execs: Leads To New Products

Storytelling, Innovation + Sci-fi for execs: Leads To New Products | Just Story It! Biz Storytelling | Scoop.it
Middle-aged 'Star Wars' fan to brief locals on preparing for future
Karen Dietz's insight:

What a great article! And how fabulous that creating science fiction adventures with executives is leading to boosts in creativity plus discovering new products.


Now how innovative is that? It just goes to show how versatile storytelling is, and how when it is creatively applied, whole worlds open up.


Read this article by Roger Showley. It's great this is happening in my own backyard here in San Diego, CA. Not only will you enjoy this very different application of storytelling, you'll get some ideas yourself about how to use storytelling to create a future story, or help you meet future demands.

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Handbook of Digital Storytelling

Handbook of Digital Storytelling | Just Story It! Biz Storytelling | Scoop.it
“The Digital Commmonwealth team have been working on producing a resource which helps people develop digital storytelling skills. The handbook is intended for use by the participants of the project,...”
Karen Dietz's insight:
I'm working on my iPad this morning before heading out the door and found this cool resource. If you want to build digital storytelling skills, this guide may be just what you are looking for. It promises to also show you how to use social media in your digital storytelling. Here's the catch though -- I couldn't download the materials to check it out because I'm not on my computer. I've been having terrible internet connectivity issues these last 2 days so hope all gets resolved soon. In the meantime, check out this resource and let me know what you think. Thanks and happy day!
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$2 million in donations! The Power of Storytelling in Newsletters

$2 million in donations! The Power of Storytelling in Newsletters | Just Story It! Biz Storytelling | Scoop.it
TweetEmail TweetEmailRecently I had the privilege of interviewing Michelle Brinson of Nashville Rescue Mission about the outstanding work she is doing on the organization’s newsletter.  Michelle was a recent participant in our Nonprofit Newsletters...
Karen Dietz's insight:

What a fabulous article! Yes, it's about a nonprofit who successfully uses storytelling in its newsletter to raise significant cash. But guess what -- every tip and insight here applies to business.


Newsletters are still one of the most powerful ways to market your business. If a nonprofit can do this, so can you. And for all the nonprofits reading this curation, here's a perfect example to follow.


What I really appreciate about this post are the following points:

  1. "It definitely is a donor-centered piece and not necessarily a fundraising piece. All calls to action are soft."
  2. They are constantly on the lookout for stories, with staff and volunteers being the eyes and ears for the Exec. Director.
  3. They follow a structure in their newsletter for sharing stories so multiple voices are heard.


There are other tips and insights in the article and it is well worth the read. Story on, and may your storied newsletters bring in the cash! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Activating Your Audience’s Brain: Cool Graphics On How The Brain Works

Activating Your Audience’s Brain: Cool Graphics On How The Brain Works | Just Story It! Biz Storytelling | Scoop.it

Via Tom D'Amico (@TDOttawa)
Karen Dietz's insight:

Here's a snack to get your started on this Monday. This is a very quick post with great graphics that show which parts of the brain are activated through storytelling, and which parts of the brain are activated with data.


The graphics are great. What I really like is that the different areas of the brain are named, along with their function.


Even better, there's a link to an infographic with more detail. Frankly, I like the graphics in the post more than the infographic. But I know you'll enjoy both.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Don Breedwell's curator insight, March 25, 10:56 PM

From classroom to boardroom we all have stories to inspire, motivate, and educate. 

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Incredible Talk Event From Incredible Coach -- Karen Dietz Interview

Incredible Talk Event From Incredible Coach -- Karen Dietz Interview | Just Story It! Biz Storytelling | Scoop.it
IncredibleTalks! Marketing and Mindset Interviews for Entrepreneurs, Coaches, and Consultants
Karen Dietz's insight:

Now here's the second interview with me that's coming up next week. This one is with Mike Rafferty of Incredible Coach, and you can listen in on Wed. March 18th. Mike was great to work with and I am honored to be on his show.


Click on the link to get all the info on when and how to participate.


Mike and I did this interview a few months ago where we talked about how to use storytelling to increase your impact, influence, and revenue. We had a great time for 30 minutes and I shared lots of good info for you to take home.


BTW -- my book with Lori Silverman Business Storytelling For Dummies is now a bestseller! It's been out a year and we've sold over 5,000 copies. Yay! Only 6% of non-fiction books sell that many. Wow -- who knew? Needless to say, we are thrilled.


OK -- shameless self promotion is over and I'll go back to curating more cool stuff for you :))


Enjoy your day -- Karen

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TED $1million Prize in 2015: Dave Isay of StoryCorps wins!!

TED $1million Prize in 2015: Dave Isay of StoryCorps wins!! | Just Story It! Biz Storytelling | Scoop.it
“I’m a storyteller.” It’s a sentence that can be found in a wide variety of TED Talks -- because, really, it is the heart of what we do. This is why, for the 10th anniversary of the TED Prize in 20...
Karen Dietz's insight:

Woo hoo! Go Dave Isay! Isay is the founder of StoryCorps and he just won the million-dollar TED Prize in 2015.


As a Folklorist, his work is close to my heart -- because that's what Folklorists do--collect stories. The stories StoryCorp has collected all go to the Library of Congress where my Folklorist buddies handle them with care.


To go right along with the other post I curated today on story listening, here's what Isay has to say about StoryCorp: "...he sees StoryCorps as primarily about listening. 'Listening is generosity,' he tells us. 'Listening to someone else closely is one of the most valuable gifts we can give to another human being.'


Amen to that. Congrats Isay! Go read the post to learn more about StoryCorps and what TED has planned for him. Oh happy day, happy day :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Here's Why Startups Need Storytelling (or any biz)

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Karen Dietz's insight:

It seems it's the day for SlideShare programs! Here are 14 slides that quickly lay the case for business storytelling. And what I really like is that if focuses on intentions and results. This is good -- otherwise we fall into "let me tell you a story so you'll buy my product", also called transactional storytelling.


Transactional storytelling doesn't get at the true power of business storytelling. This Slideshare easily shows us why.


After you view these 14 slides, another SlideShare will load that goes through what makes a good story. Well -- the focus is on the hero story, which is one kind of story. The author gives some really good examples. 


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Marc Kneepkens's curator insight, March 10, 2:54 PM

Great SlideShare. We all need stories. Have a startup? Tell its story. Have a pitch? Tell a story. Catch the attention. Use the imagination. Have a team and want to create a culture? Tell a story. And so on.