Songwriting legend Jimmy Webb has written some of pop music’s most enduring ballads, including Wichita Lineman, By the Time I Get to Phoenix, Galveston, The Worst That Could Happen and the rock c...
This post covers lots of familiar ground until we come to this gem: "But this goal [of biz stories] can be accomplished…not by cooking up elaborate tales about the company’s founders or its early struggles… but rather, by pulling back the curtain on how and why the company makes decisions, and by using real-life examples and incidents to provide interest and context."
Hooray! The author talks about how songer-songwriter Jimmy Webb shares stories in his concerts, receiving 10 minute standing ovations. Then the author gives an example of a company to link his points to business storytelling.
I know you'll gain more insights by reading this delightful article.