While Facebook has long been a way to make connections with consumers, it just became a powerful storytelling medium, and an opportunity for brands with interesting stories to tell.
This post is chock full of examples of large companies telling their stories effectively using Facebook's new timeline.
Here's the idea I like: "It's as if dozens of little corporate museums just launched on Facebook."
You too can create a 'corporate museum' for your business on Facebook through sharing your audio, visual, and written stories. It's eminently do-able. Have fun!